Martech

AUGUST 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool?

CMO 117

CMO Marketing Automation Platform Key Performance Indicator Analytics 117

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened.

Transform 126

Transform Customer Journey Analytics Marketers 126

Martech

MAY 8, 2025

” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. It’s staring us in the face from organizational charts, departmental KPIs and meeting structures where marketing, sales and IT leaders barely speak the same language. It’s an organizational one.

Transform 105

Transform CMO Retail Customer Journey 105

Marketing Insider Group

AUGUST 28, 2018

It turns out like 95% of our decision making is actually emotional,” says Alicia Hatch, CMO, Deloitte Digital. Marketers have been working to appeal directly to their customers’ emotional states, needs and aspirations since […].

Customer Journey 104

Customer Journey CMO Customer Communications 104

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. One of the biggest changes next year wont happen on customer touchpoints.

Customer 115

Customer Branding Customer Acquisition Customer Journey 115

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. These in-store experiences, however, aren’t just offline refuges — they’re part of an omnichannel journey.

Retail 117

Retail Shopper Market Shoppers Advertisers 117

Adobe Experience Cloud Blog

MARCH 6, 2015

At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. Despite not having fully solved the challenges of personalization, they did agree that a first step for marketers is to understand content in context.

CMO 133

CMO Thought Leadership Customer Journey Global Marketing 133

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Inside the surveys: Audiences, methods and focus areas The CMO Survey: 281 U.S. marketing leaders, focusing on marketing performance and budget allocation.

Transform 68

Transform CMO Health Marketers 68

Hubspot Marketing

OCTOBER 22, 2024

Marketers are often asked to do more with less. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. I’m sure every marketer agrees that traditional reporting methods are complex and time-consuming.

Analytics 120

Analytics Transform Marketers Marketing 120

MarketingOps

DECEMBER 10, 2024

Dividing opportunities into marketing vs. sales-sourced pipeline. This article will explore why its time to abandon sales vs. marketing-sourced pipeline attribution. We live in a world where nearly three quarters of sales folks dont believe their teams are strongly aligned with marketing. The broken model?

Inbound Marketing 130

Inbound Marketing CMO Customer Journey Marketing Strategy 130

Martech

JULY 15, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs.

Customer Acquisition 115

Customer Acquisition Customer CMO Key Performance Indicator 115

Martech

NOVEMBER 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: I’m in the digital marketing and analytics field for the last 10 years. You’ll be able to bridge the gap between marketing objectives and technological solutions.

Marketing Automation Platform 115

Marketing Automation Platform CMO Analytics Digital Marketing 115

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform.

Customer Journey 112

Customer Journey Customer Whitepaper B2C 112

Hubspot Marketing

APRIL 29, 2025

Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Lets talk about where AI agents fit into marketing today, the real benefits they can deliver to your marketing team, and what the future could hold. Why are AI agents useful in marketing?

Price 108

Price CMO Marketers Marketing 108

Martech

MAY 14, 2025

In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a reputation among product teams that want to understand how customers use their digital products. Email: Business email address Sign me up!

Product 95

Product CMO Analytics Customer Journey 95

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. These results are based on a sample of 341 top marketers at for-profit U.S. 1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Martech

APRIL 22, 2022

Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints.

Customer Journey 102

Customer Journey Customer CMO Management 102

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Most CMOs are stuck with promises that havent delivered results. Reality looks different. AI-powered everything. The hard truth?

Finance 112

Finance Transform Customer Journey Customer Acquisition 112

Duct Tape Marketing

DECEMBER 5, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing  Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 93

CMO Marketing Strategy Customer Journey Marketers 93

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 96

CMO Marketing Strategy Customer Journey Marketers 96

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 84

Transform Marketers Marketing Gen Z 84

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade.

Transform 109

Transform CMO Direct Mail Global Marketing 109

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Martech

JANUARY 14, 2025

Froggatt said marketers and agencies will go back to basics and implement strict testing regimes, media mix modeling, and impact assessments. Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge.

Advertising 127

Advertising Advertisers Transform Shoppers 127

Martech

JANUARY 15, 2025

Social media platforms are portals to deep, meaningful engagement with customers. For marketers looking to meet customers where they are , social media cant be overlooked. Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers.

Gen Z 115

Gen Z Whitepaper Social Media Marketing User-Generated 115

Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes.

CMO 110

CMO Customer Acquisition Customer Journey Management 110

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Transform 174

Transform CRM B2C Marketing Automation Platform 174

Sprout Social

JANUARY 27, 2025

In this article, I explain how the Sprout social media team distills meaningful business impact from social data, and what marketing leaders can do to finally close the communication gap with their social teams. Many social marketers bring impressions or production volume data to their executives, only to get lackluster reception.

Communications 68

Communications CMO Transform Customer Journey 68

The Drum

JUNE 4, 2025

We caught up with the CEO and co-founder of Brandlight at the ANA Masters of B2B Marketing conference in Naples, Florida , for his take on the future of search. AI isn’t just disrupting marketing, it’s quietly rewriting the entire customer journey. Read more here

CMO 67

CMO Customer Journey Customer Marketers 67

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. The Future of Marketing: CMOs are Paving the Way.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Set Up

SEPTEMBER 24, 2024

The fluctuating economy leading to job and spending uncertainty, shifts consumer preferences in ways that significantly impact marketing strategies - especially in Travel and Hospitality. To stay ahead, Brands need to rethink how to engage with customers to maintain their loyalty and their business.

Customer 59

Customer CMO Health Marketers 59

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 92

CMO Transform Communications Marketing Plan 92

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. What is marketing analytics?

Analytics 131

Analytics Customer Journey Marketers Marketing 131

Sprout Social

APRIL 29, 2025

Fast forward to todaysocial isnt just another part of the marketing mix anymore. We launched game-changing features like Analytics , Employee Advocacy and Customer Engagement. The entire customer journey happens on social. Now its impact is quickly bleeding into the actual economy. Take Unilever. Or Papa Johns.

Transform 99

Transform CMO Marketing Mix Customer Journey 99

Sales Force: CMO

FEBRUARY 28, 2025

Are you a marketer and feel like you have data figured out because you have a customer data platform (CDP) ? I say that half-jokingly, as the truth is marketing has entered a new era of agentic AI. CDPs helped us bring our data together to create a unified customer profile. Sorry, but you have to start all over again.

CRM 88

CRM Customer Journey Marketers Marketing 88