Martech

AUGUST 26, 2024

With a data warehouse, you can gain valuable insights into customer behavior, campaign performance, and overall marketing effectiveness. They enable you to deliver personalized and timely messages to your audience, nurture leads, and track engagement throughout the customer journey.

CMO 117

CMO Marketing Automation Platform Key Performance Indicator Analytics 117

Marketing Insider Group

AUGUST 28, 2018

It turns out like 95% of our decision making is actually emotional,” says Alicia Hatch, CMO, Deloitte Digital. Marketers have been working to appeal directly to their customers’ emotional states, needs and aspirations since […].

Customer Journey 104

Customer Journey CMO Customer Communications 104

Martech

MAY 8, 2025

The marketing team wants customer data to flow between systems. But, six months later, customer experiences remain fragmented and teams still operate in silos. Effective integration begins by tracing customer journeys across your organization, identifying every touchpoint where value is created or diminished.

Transform 105

Transform CMO Retail Customer Journey 105

Martech

JULY 16, 2024

As marketers battle for customer attention, marketing channels are inundated with offers and content. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement. In this chaotic environment, the clarity of intended outcomes often gets lost.

Finance 124

Finance Non-Profit Transform CMO 124

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform.

Customer Journey 112

Customer Journey Customer Whitepaper B2C 112

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. The potential for reaching customers through RMNs is real, which is why there’s so much interest in them.

Retail 117

Retail Shopper Market Shoppers Advertising 117

Martech

APRIL 22, 2022

It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints.

Customer Journey 102

Customer Journey Customer CMO Management 102

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Martech

NOVEMBER 4, 2024

Diverse opportunities: The martech field encompasses a wide range of areas, including automation, customer relationship management (CRM), data management platforms, and more. For this prompt, try selecting the CMO persona. Your experience can help you take on roles that shape marketing strategies and drive innovation.

Marketing Automation Platform 115

Marketing Automation Platform CMO Analytics Digital Marketing 115

Adobe Experience Cloud Blog

MARCH 6, 2015

At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. This theme was best illustrated by Jon Busman, Global Marketing, CMO Initiative Lead at IBM. How do you have personalized conversations at scale?

CMO 133

CMO Thought Leadership Customer Journey Global Marketing 133

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. Hyper-personalization as competitive advantage Customers increasingly demand personalization. Here’s what that means for marketing analysts. uplift from personalization versus control).

Transform 126

Transform Customer Journey Analytics Marketing 126

MarketingOps

DECEMBER 10, 2024

Even worse, this often bubbles up to the CMO and CSO resulting in unproductive ego battles over whose contributions are sourcing pipeline. Its a customer-centric rethinking of ABX one that combines the engagement of inbound marketing with the precision and targeting of account-based marketing.

Inbound Marketing 130

Inbound Marketing CMO Customer Journey Marketing Strategy 130

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% These results are based on a sample of 341 top marketers at for-profit U.S. This compares to a 6.3% Although 73.5%

CMO 130

CMO New Technology B2C Analytics 130

Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Most CMOs are stuck with promises that havent delivered results. Predictive analytics that supposedly tell you what customers want before they know themselves. Reality looks different.

Finance 112

Finance Transform Customer Journey Customer Acquisition 112

The Marketing Operations Leader

JUNE 10, 2025

The best operators I’ve worked with look across the entire customer journey and buying process, regardless of what team they’re on. They're the hardest to work with so if I had to report to someone I prefer COO over CMO. They understand the tools, the processes, and the org dynamics. Evan Reiss hashtag#Finance.

Finance 130

Finance CMO Marketing Marketers 130

Set Up

SEPTEMBER 24, 2024

To stay ahead, Brands need to rethink how to engage with customers to maintain their loyalty and their business. In the travel industry, it’s about crafting customized journeys that feel unique to each customer​. Revamped Loyalty Programs Customers want more than rewards - they want experiences.

Customer 59

Customer CMO Health Marketing 59

Martech

JANUARY 15, 2025

Social media platforms are portals to deep, meaningful engagement with customers. For marketers looking to meet customers where they are , social media cant be overlooked. Customer service on social media We dont know what shape TikTok will take in the U.S., as the date for a likely ban approaches.

Gen Z 115

Gen Z Whitepaper Social Media Marketing Millennials 115

Hubspot Marketing

APRIL 29, 2025

But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Agentic AI offers marketing teams freedom from draining, repetitive work tasks like drafting social copy, pulling reports, or triggering customer messages.

Price 119

Price CMO Marketing Marketers 119

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. Limited customization. Siloed data.

Analytics 127

Analytics Transform Marketing Marketers 127

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 71

Customer Transform Energy Health 71

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Inside the surveys: Audiences, methods and focus areas The CMO Survey: 281 U.S. MarTech’s State of Your Stack Survey. MarTech Survey: 65.7%

Transform 68

Transform CMO Health Marketing 68

Adobe Experience Cloud Blog

MARCH 15, 2019

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions.

Transform 133

Transform Management Customer CMO 133

The Drum

JUNE 4, 2025

AI isn’t just disrupting marketing, it’s quietly rewriting the entire customer journey. If you can be the CMO who figures this out in 2025, that could put you years ahead of the competition,” he said. By 2026, every company, every large enterprise, will have a line item in their budget that says ‘AI visibility.’

CMO 76

CMO Customer Journey Customer Marketers 76

Martech

MAY 14, 2025

The company has a reputation among product teams that want to understand how customers use their digital products. Marketers acquire customers, the product team retains them with great experiences and marketing reminds users the product exists to keep them coming back. Teams need to align on the same data and the same taxonomy.”

Product 95

Product CMO Analytics Customer Journey 95

Duct Tape Marketing

DECEMBER 5, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing  Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 95

CMO Marketing Strategy Customer Journey Marketing 95

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 97

CMO Marketing Strategy Customer Journey Marketing 97

Duct Tape Marketing

DECEMBER 20, 2024

My experience has taught me one thing above all else businesses succeed when they solve their customers greatest problems and stick to a clear, repeatable approach. These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1.

Market Trends 69

Market Trends CMO Transform Influencer Marketing 69

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customer 145

Customer Transform CMO Retail 145

Martech

JANUARY 14, 2025

Brands will go beyond basic customization, using AI-driven tools to create and optimize thousands of tailored ad variations in real-time, driving deeper personalization and engagement. From personalized recommendations to automated customer service, these technologies offer insights and experiences at a scale that was previously impossible.

Advertising 127

Advertising Advertisers Transform Shoppers 127

Sales Force: CMO

MARCH 19, 2025

Imagine a scenario in which marketing, sales, commerce and service teams are connected, providing a unified and consistent customer experience. Watch now In Marketing Cloud Growth and Advanced Edition , we are opening up Flow to marketers to build customer journeys. One workflow and one dataset: its an ideal state for marketers.

Customer 76

Customer Customer Journey Marketing Marketers 76

Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes.

CMO 110

CMO Customer Acquisition Customer Journey Management 110

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

Transform 109

Transform CMO Direct Mail Global Marketing 109

Adobe Experience Cloud Blog

MARCH 26, 2019

A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business landscape. We didn’t have a direct customer relationship to understand which features would add the most value. The company came up with a new strategy that prioritized customers above all else. “We

Transform 133

Transform Customer Branding Finance 133

Sprout Social

JANUARY 27, 2025

Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers. Your team can even use the exact executive social media scorecard our social team shares with our CMO on a monthly basis.

Communications 70

Communications CMO Transform Customer Journey 70

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. In this guide, we’ll show you how to build a winning customer experience strategy.

Customer 145

Customer Customer loyalty Customer Journey Transform 145

Sprout Social

APRIL 29, 2025

We launched game-changing features like Analytics , Employee Advocacy and Customer Engagement. The entire customer journey happens on social. Learn more about how our customers like Etsy, Razorfish and Sesame Workshop view social as more than a marketing channel and put it at the forefront of their brand vision.

Transform 101

Transform CMO Marketing Mix Customer Journey 101