Remove CMO Remove Education Remove Performance Marketing
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The hard truth about what AI will do to GTM

Martech

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 116
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 124
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How to set a smart social media budget (and get it approved)

Hootsuite

Colleges and universities are just now starting to offer social media training, and most social media managers have no formal education in the field. You could also consider allocating an education budget to each employee per year so that they can select the training that makes the most sense to them. Cost: $379.88 for B2C brands.

B2C 113
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CMO Disruption: Marketing Is More Than Just Promotion!!!

Marketing Insider Group

I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry. CMOs are struggling with how to deal with the massive changes happening in the media landscape. Content Marketing'

CMO 100
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Maximizing Success with a Fractional CMO: A Complete Guide

Duct Tape Marketing

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?

CMO 81
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The Top 5 Questions Marketers are Asking in 2025 + How to Find the Answers

Set Up

Take the 2025 Marketing Relationship Survey Here are the five most frequently asked questions marketers are grappling with this year and how the Marketing Relationship Survey responses shed light on what’s actually happening. Q1 | How do we balance brand building and performance marketing?

CMO 52
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The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. This is John Jantsch.

CMO 81