The CMO Survey

JUNE 16, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Re-frame the Questions Coming From Finance. You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? It’s planning season, marketers.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Martech

JANUARY 30, 2024

From the CMO perspective, relying on trusted cybersecurity partners safeguards the brand from negative PR, as damaging news coverage of a data breach can have lasting effects even after mitigation. Ensuring end-to-end cybersecurity and efficient recovery times is crucial for business continuity and customer satisfaction.

Customer 126

Customer Finance PR CMO 126

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events. One in particular is the late Karen Eisenbach, former CMO at Voya and former executive at Great West and Nationwide. Lastly, never miss a moment!

Transform 105

Transform PR Marketing Marketers 105

Buffer Marketing

OCTOBER 12, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. I decided early on that, for the first three years, I would invest everything back into the business.

PR 127

PR Finance Shipping Energy 127

Avinash Kaushik

FEBRUARY 7, 2022

The answer is not easy, you can get it only via experimentation, and it is invaluable to a CMO. You immediately total that up and proudly start a PR campaign stating that the experimentation program added $15 mil in revenue. Accommodate for this reality in your PR campaign. Test one: +$1 mil. Test two: +$2 mil. Not to zero.

Analytics 98

Analytics PR CMO eCommerce 98

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% These figures indicate a rising demand for FinTech apps across the world, regardless of market size, as people manage their finances on online platforms throughout the pandemic. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

AUGUST 6, 2021

more to overall sales than the previous year, according to this year’s CMO Survey. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. Social teams feel underappreciated, but the numbers show that they’re becoming more and more important to the bottom line. of the marketing budget by 2026.

Management 141

Management Marketing Marketers Key Performance Indicator 141