Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. These sports will be used to fill vacant shopping malls and offices that are too difficult to flip into residential space.

Gen Z 130

Gen Z Non-Profit Millennials Shipping 130

CMO Network

MARCH 28, 2023

EA's COO on how Gen Z players really are different from Millennials, why Hollywood has now come calling, her favorite video game character and — of course — her plans for world domination.

Gen Z 98

Gen Z Millennials CMO 98

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? Make continuous learning the norm.

Gen Z 98

Gen Z Millennials Health User-Generated 98

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

AUGUST 16, 2021

(Okay, that’s a generalization — I’ve met CMOs from an ops background who are clearly very much marketers too. “CTV is definitely a priority for many marketers and is a focal point in the industry as more advertising dollars flow to that platform,” said Melinda McLaughlin, Extreme Reach’s CMO. But you know what we mean.).

Gen Z 110

Gen Z Millennials CMO Marketing 110

CMO Network

AUGUST 8, 2022

In the next decade, Millennials and Gen-Z will gain trillions of dollars from previous generations. Brands need to prepare for the great wealth transfer.

Gen Z 82

Gen Z Millennials Branding CMO 82

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Millennials are feeling particularly bleak. That’s more than they trust government, media, or business in general. In particular, millennials identified several areas they want their companies to deliver on. It’s clear Gen Z sticks is done with the “Instagram aesthetic.”.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. According to Forrester data, nearly a third of Gen Z say that they unfollow, hide, or block brands on social media at least weekly (if they feel they are disingenuous).

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Hubspot Marketing

MARCH 11, 2019

For example, if your company sells trendy leggings and joggers, you might classify your target audience as millennials who like to wear stylish athletic apparel regularly — a style known as athleisure. Youtube : Millennials, closely followed by Generation Z, make up the largest portion of the 1.9 billion users.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

OnDemand CMO

OCTOBER 27, 2022

And in many ways, millennials and Gen Z have the upper hand: they’ve basically grown up with Facebook, Twitter, Instagram, TikTok, and more! The post The Importance of Social Media appeared first on OnDemand CMO. We Have a Young Person Managing Social. what about that META Universe?!)

Gen Z 75

Gen Z Millennials CMO Communications 75

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges. This will also determine your pricing, too.

Market Research 111

Market Research Gen Z Price B2C 111

Sales Force: CMO

AUGUST 10, 2022

That’s especially important for millennial and Gen Z shoppers who value exclusive access to limited-edition products and experiences nearly two times more than Gen Xers and baby boomers. So, from priority sale access to complimentary gift wrap, ensure your members feel the data-for-rewards exchange is worth the effort.

Shoppers 98

Shoppers Gen Z Retail Millennials 98

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. National Retail Federation) Millennials shop on social media the most—55% of people aged 18 to 24 in the United States have made a purchase on social media.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Set Up

JULY 11, 2023

We recently spoke to Kelly Deen , the Chief Commercial Officer/CMO at kencko , and Jamie Eslinger , the SVP of Marketing + Integration at The Little Gym & Snapology , about the Health + Wellness Industry. At Set up , we talk to a variety of Marketing experts in various industries.

Health 40

Health Gen Z Manufacturing Millennials 40

Sprout Social

DECEMBER 19, 2024

As Nathan Jun Poekert, CMO of General Idea and executive consultant, pointed out in our recent Navigating Social Media Management in an Election Year webinar, Unless you can directly address the source of the problem, it doesnt benefit your brand to put out a statement. The rest of the time, they should focus on what they can control.

Gen Z 79

Gen Z Communications Millennials Promotion 79

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. Questions I ask Laura Goldberg: [1:36] How has the role of the CMO evolved? [3:41]

Email Marketing 100

Email Marketing CMO Non-Profit Marketing 100

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores. ” Marketing budgets now equate to just 6.4% of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Bluesky will stand out for two major reasons: its focus on decentralization and its ability to empower both users and brands, said Isabel Romero, CMO of social media management tool Metricool.

Gen Z 116

Gen Z Whitepaper Social Media Marketing Millennials 116