CMO Global Marketing Retail 
The Drum
JUNE 5, 2025
From socialites to students, its (then) unique model of investing in trend-setting design, forging genius brand collaborations and creating unrivaled retail experiences (DJ, manicure and blow-dry while you shop, anyone?) Rashid is Topshop and Topman’s new global marketing director.
SmartBrief - Marketing
FEBRUARY 21, 2025
There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. Notable highlights show that media buying forecasts are mostly positive in the areas of retail media (15.6% higher), connected TV (13.8%) and social media (11.9%).
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Martech
OCTOBER 13, 2023
“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. Image: DPAA Global. Pepsi CMO Todd Kaplan at DPAA Summit. Image: DPAA Global.
Martech
APRIL 12, 2024
Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Treasure Data Treasure Data is focused on the enterprise – Global 2000/Fortune 500 companies. Dig deeper: Does your company need a CDP?
On24- CMO Confessions
MARCH 18, 2021
We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.
Martech
APRIL 5, 2022
Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. That some marketing dollars will inevitably be wasted is not news. search ads) to mid- and low-funnel activities (e.g.,
Adobe Experience Cloud Blog
APRIL 14, 2016
This is problematic because, according to a study by eMarketer, more than 85% of internet users specifically expect and accept personalization as a part of their online retail experience. As Ashley Johnston, SVP, Global Marketing at Experian Marketing Services put it, “Consumers don’t wake up and say, ‘I’m going to be a mobile consumer today.’
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