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The CMO Guide to Inbound Marketing [Infographic]

Adobe Experience Cloud Blog

by Jason Miller The primary job of the CMO is to position a company for success and to drive revenue. Fortunately, buyers put down their “anti-marketing” shields when they are actively seeking information or passively looking to be entertained or educated. Do you find this infographic to be a helpful resource?

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Why Marketing Automation and Inbound Marketing are BFFs

Adobe Experience Cloud Blog

by Jon Miller Inbound marketing is: The process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads. With inbound marketing, companies build their own audience and attract their own attention.

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Fueling Your Inbound Marketing Strategy: Staff and Budget

Adobe Experience Cloud Blog

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with inbound marketing will not happen by itself. A baseline of random acts of marketing punctuated by bursts of short-term activity won’t cut it.

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The Startup Distribution Engine: Why You Need One and How to Build It

Hubspot Marketing

But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? In a recent Marketing Against the Grain episode , Kieran and I unpack why startups need to prioritize distribution from day one — and how to design a distribution system that works.

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Why Sourcing Pipeline Is Causing More Harm Than You Think

MarketingOps

In camp #1, Sales Reps: Marketing is not filling the pipeline with quality leads (cue the 1992 film Glengarry Glen Ross). In camp #2, Marketers: Sales dropped the baton (again!) Even worse, this often bubbles up to the CMO and CSO resulting in unproductive ego battles over whose contributions are sourcing pipeline.

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Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short

Adobe Experience Cloud Blog

by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing.

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Four Differentiated Marketing Tactics Using Community and Audience

Hubspot Marketing

Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product.

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