Sprout Social

JANUARY 27, 2025

Even at Sprout Socialwhere we live and breathe the power of social dataharnessing sophisticated social insights required more intentional collaboration across marketing. We worked with marketing analytics to connect our social efforts directly to revenue using Sprouts integration with Salesforce.

Communications 69

Communications CMO Transform Customer Journey 69

Sprout Social

JANUARY 30, 2025

To keep up with Andr, follow her on LinkedIn, find her on stage at a marketing event near you and listen to her full episode of Social Creatures for more advice on building a social-first legacy brand. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 97

CMO Gen Z Thought Leadership Entertainment 97

Sprout Social

APRIL 29, 2025

Through strategic acquisitions of SimplyMeasured, Repustate and Tagger, we laid the foundation for robust Listening and Influencer Marketing solutions and accelerated our AI technology roadmap. Fueled by a world-class product and newly international team, Sprout went public in 2019a truly transformative moment in our company history.

Transform 100

Transform CMO Marketing Mix Customer Journey 100

Hubspot Marketing

DECEMBER 20, 2024

Read How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting Kramer asks: What marketing framework has been most useful to you in your career? Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)!

Transform 110

Transform Marketing Marketers Energy 110

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before. The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing jobs lost : Although 62% of marketing leaders reported no job losses in their companies, 9% of marketing jobs have been lost, on average, due the pandemic. in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

Martech

APRIL 3, 2023

The MarTech contributor has been recognized as a Top Business Speaker by Huffington Post and a Top CMO Influencer by Forbes. Website: Marketing Insider Group LinkedIn: MichaelBrenner (32K followers) Twitter: @BrennerMichael (110K followers) Ann Handley Ann may be biggest voice and influencer in content marketing.

Content Marketing 116

Content Marketing Transform CMO Marketing 116

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

In this session, Chandar Pattabhiram, CMO of Marketo, will discuss the steps that marketing must take to further solidify its place as a strategic function, drive digital transformation, and own the customer experience. To stay ahead, marketing will undoubtedly need to undergo radical change.

Thought Leadership 91

Thought Leadership Transform Influencer Marketing Marketing 91

Businesses Grow

APRIL 15, 2024

” It was signed by the CMO of a Fortune 100 company. Two years later, he hired me for a consulting project to transform his content marketing department. It led me to buy your latest book, and it is the best business book I’ve read in the last ten years.” I was so tired of being sad. It was a moment of awe.

Transform 117

Transform Thought Leadership CMO Entertainment 117

Adobe Experience Cloud Blog

MAY 25, 2010

While top marketers understand that proving marketing’s impact on revenue is essential to transforming marketing into a revenue driver and an accountable part of the revenue team, only 20% of companies say they excel at measuring the business performance of marketing initiatives. Where is the disconnect?

Whitepaper 79

Whitepaper Transform CMO Analytics 79

Marketing Insider Group

JUNE 24, 2013

The roles of the CMO and the CIO are evolving. In a recent study, the CMO Council found that two-thirds of both marketers and IT Executives now feel that Big Data can surface customer-centric business opportunities. Wilson again framed it well: “CMOs must ask, ‘do I have the data?’ A Guest Post by Robert Rose .

Management 102

Management CMO Transform Analytics 102

Hootsuite

OCTOBER 23, 2023

While social media managers should also be able to understand and interpret basic social media analytics , a social data analyst can take this further, transforming raw data to explain why a shift has occurred or a trend should be pursued. Data and spreadsheets are the bread and butter of this role.

Copywriting 114

Copywriting CMO Influencer Marketing Analytics 114

Econsultancy

JUNE 1, 2022

We caught up with @@ MallowsBeauty founder Laura to find out how TikTok Shop has transformed her business… #SmallBusiness #TikTokShop. Influencer Marketing Best Practice Guide. tiktokshop_uk. ♬ original sound – ???????? TikTok Shop. Anthropologie. Get it now.’” ’” she explained.

Branding 120

Branding User-Generated Transform Retail 120

Marketing Insider Group

OCTOBER 25, 2021

Strategic Marketing Transformation. When you’re reading about up-and-coming trends in an article like this, it’s all too easy to think that being successful in marketing can be simplified to following a list of best practices and making sure you’re using the latest techniques and technology.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Influencers will take the center stage.

Affiliate Marketing 135

Affiliate Marketing Market Trends B2C Transform 135

Martech

FEBRUARY 22, 2024

Signal loss from third-party cookie deprecation is a growing threat to the marketing team’s ability to manage and measure their campaigns. New channels and formats to get a message across via influencer marketing and on video platforms like TikTok and connected TV now command more marketing attention. Executive sponsor.

User-Generated 112

User-Generated Transform Analytics CMO 112

Unbounce

JUNE 6, 2023

00:00:00] Pete: Hey marketers! Welcome to Unprompted: a podcast about AI marketing and you. I’m Pete Housley , CMO of Unbounce. It advised us to do influencer marketing and it also advised us to do a social media campaign. Order now and transform your elephant’s playtime like never before.”

Marketing 126

Marketing Marketers Entertainment Transform 126

Exposure Ninja

JULY 5, 2023

By putting a name on a bottle for their legendary Share a Coke campaign, Coca-Cola transformed a simple beverage into a meaningful, shareable experience. Now let’s take a look at one of the best ABM examples of recent years from a firm that’s nailed its account-based marketing strategy. The secret to influencer marketing success?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Lusha

OCTOBER 27, 2019

Sid Bharath writes frequently on growth marketing at Crazy Egg and Twitter. As the CMO of the wildly popular Proof , Austin Distel has experienced the power of growth hacking firsthand. Hoover also found particular success by leveraging influencer marketing. Content To Check Out. Austin Distel. The strategy worked.

Transform 40

Transform Shipping CMO CRM 40

Lusha

OCTOBER 27, 2019

Sid Bharath writes frequently on growth marketing at Crazy Egg and Twitter. As the CMO of the wildly popular Proof , Austin Distel has experienced the power of growth hacking firsthand. Hoover also found particular success by leveraging influencer marketing. Content To Check Out. Austin Distel. The strategy worked.

Transform 40

Transform Shipping CMO CRM 40

The Social CMO

MARCH 21, 2022

In the end, these scores and the accompanying insights will provide businesses the opportunity to inform and influence marketing, sales, service, and loyalty strategies that improve experiences. The role social and mobile media plays in the dynamic customer journey is nothing short of transformative. But it won’t stop there.

Customer 52

Customer Customer Journey Non-Profit Promotion 52

Martech

JANUARY 5, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Digital media and advertising.

Transform 113

Transform CMO eCommerce Advertising 113

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. ANA Masters of B2B Marketing. ANA, the Association of National Advertisers, runs several events throughout the year across the US covering influencer marketing, branding, data, advertising, and marketing law.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20