Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

MAY 8, 2015

Marketers need data to perform at their peak and deliver effective programs that drive ROI. Corinne Sklar, Global CMO of Bluewolf, says, “Remember (that) your lead nurture programs are only as good as your data. I don’t know many marketers that want to spend their days cleaning and managing data.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership CRM CMO 134

Adobe Experience Cloud Blog

APRIL 15, 2013

Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment.

CMO 134

CMO Marketing Automation Platform CRM Communications 134

Adobe Experience Cloud Blog

JULY 10, 2015

Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Enter, Marketing Automation. Marketing: Redux.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Martech

JULY 26, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. Partnering with the right kind of CMO. From Ops to CMO.

CMO 106

CMO Transform Marketing Automation Platform Marketing 106

Adobe Experience Cloud Blog

MAY 23, 2014

The Marketing U-Turn. Earlier this month, RyanAir CMO Kenny Jacobs announced that he will be overhauling the customer experience. To facilitate this, the company has expanded their marketing team, launched a new website, established a social media presence, and produced new television advertisements to support the change.

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

DECEMBER 19, 2012

Marketing automation goes beyond process automation to help marketing executives get much-needed insight into which marketing programs are working and which aren’t. It gives the CMO the metrics he or she needs to speak confidently to the C-suite about marketing’s revenue impact. Conclusion.

Inbound Marketing 133

Inbound Marketing CMO Marketing Marketers 133

Martech

JANUARY 3, 2022

How does marketing operations fit in your organization? What do marketing operations professionals do? Why marketing operations teams devote most of their time to automation, and campaign management tools. How marketing operations teams are structured. Nearly 30% were Marketing Managers, followed by 13.8%

Transform 121

Transform CMO Marketing Automation Platform Marketing 121

Martech

MARCH 19, 2024

With more than 10,000 tools to choose from, it became all about managing the stack. We then developed into marketing ops leaders, growing our strategic influence by advising the CMO on platforms. And, you can even argue that it’s democratizing the whole of marketing. Want help managing your CRM?

Customer 127

Customer Transform Shoppers CMO 127

Adobe Experience Cloud Blog

JANUARY 6, 2014

Key Quote: “Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 2 in Marketing Automation, #29 in the Overall Contest.

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Martech

JULY 26, 2021

I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role. The question was put to the group: “How many of you are interested in becoming a CMO.” Marketing work management: the forgotten essential. How are marketers tying all this together?

CMO 106

CMO Whitepaper Shoppers Fashion 106

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. It helps you spend your marketing dollars wisely. However, marketing attribution isn’t a perfect science.

Customer 110

Customer CMO Customer Journey Non-Profit 110

Martech

MARCH 10, 2023

For most marketing operations teams, that results in five essential roles: Marketing Operations Manager. Oversees the entire marketing operations team and ensures that the team is working towards the overall goals of the company. Marketing Technologist. Marketing Automation Specialist.

Transform 113

Transform Marketing Marketers CMO 113

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Marketing Automation Lets You Grow Bigger Than Ever.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Transform 113

Transform eCommerce Retail CMO 113

Adobe Experience Cloud Blog

JANUARY 6, 2014

Key Quote: “Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 2 in Marketing Automation, #29 in the Overall Contest.

Thought Leadership 100

Thought Leadership CRM Marketing Marketers 100

On24- CMO Confessions

DECEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Aaron Cullers, Head of Marketing at Madison Logic. Welcome to another edition of CMO Confessions with Cheri and Aaron! B2B Marketing that Engages Buyers.

CMO 52

CMO B2C Marketing Automation Platform Thought Leadership 52

Martech

MAY 16, 2022

She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 102

Transform CRM Email Marketing Retail 102

Litmus

JUNE 1, 2021

With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”. Using text marketing, for example, gives marketers a lot of options to work with.

Marketing Mix 68

Marketing Mix Direct Mail CMO Marketing Automation Platform 68

Use Insider

MAY 18, 2020

CDP in marketing enables you to collect data about each customer across touchpoints and their entire customer journey and store it in a central data warehouse. A data management platform gives you a 360-degree view of customer interactions across your marketing campaigns. A note on CDP and Customer Data Management.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Sales Force: CMO

FEBRUARY 26, 2021

We used three key data points from our customer relationship management ( CRM ) platform to guide the conversation: Company profile data: This helped us learn more about the makeup of these businesses — industry, size, technologies in place, public versus private, and so on.

Marketing Strategy 52

Marketing Strategy CRM Marketing Automation Platform Marketing 52

Martech

MARCH 4, 2022

Customers have high standards for brands – they expect personalized online shopping options, customized email and text messages, product recommendations and more – and marketers need the digital tools to meet them. Marketing automation. After all, managing data to enhance customer experiences is a lot of work.

Transform 106

Transform Customer Journey Finance User-Generated 106

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

JULY 16, 2024

This allows marketers to accurately identify high-value leads and tailor their strategies to nurture these prospects effectively. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.

Finance 125

Finance Non-Profit Transform CMO 125

Martech

DECEMBER 16, 2024

Dig deeper: The marketer’s guide to conquering data quality issues in ABM Updated prompt: Heres one way this prompt could be refined to gather more specific, actionable information. For this prompt, try selecting the CMO persona. Context) You are a CMO for a human resources platform that serves SMBs and enterprises.

CMO 103

CMO Whitepaper CRM Marketing 103