CMO Marketing Automation Platform Transform 
Martech
FEBRUARY 3, 2025
Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. The problem-driven buyer: Martech as a solution The smartest CMOs treat martech like surgery. This strategic foresight can spark transformation.
Martech
NOVEMBER 25, 2024
While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging. This ongoing struggle affects MOps, marketing teams and the broader organization. SendGrid) and marketing automation platforms (e.g.,
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JULY 16, 2024
This allows marketers to accurately identify high-value leads and tailor their strategies to nurture these prospects effectively. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.
Adobe Experience Cloud Blog
AUGUST 18, 2016
These changes in business models have major implications for how marketers should reach and engage their buyers. Here are three ways that technology is transforming marketing: 1. Technology is Empowering Marketing. So how can marketers seize this opportunity? Mobile is dominating your buyers’ mindshare.
Adobe Experience Cloud Blog
FEBRUARY 7, 2020
Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Source: 2019 CMO Survey, Deloitte. Make mobile marketing a priority. Personalize everything.
Adobe Experience Cloud Blog
JULY 10, 2015
Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Enter, Marketing Automation. Marketing: Redux.
Martech
JULY 26, 2021
If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. Partnering with the right kind of CMO. From Ops to CMO.
Expert insights. Personalized for you.
111 
Let's personalize your content