The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. reduction in marketing overhead costs (versus 7.0% in Spring 2024) 8.5%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Duct Tape Marketing

MAY 16, 2025

Understanding the Fractional CMO Model A fractional CMO is a part-time strategic marketing executive. “A fractional CMO is a part-time marketing executive hired by businesses to lead strategy without the full-time cost.” This guide compares training options and helps you choose the right path.

CMO 71

CMO Price Marketing Strategy Customer 71

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 131

CMO Traditional Marketing Communications Marketing 131

Martech

AUGUST 12, 2024

Feedback loops: Incorporate customer feedback mechanisms to gather insights on their experiences, which can be analyzed through the CDP to refine marketing strategies. This data can inform future marketing strategies and optimizations. For this prompt, try selecting the CMO persona.

Customer 118

Customer B2C CMO Customer Journey 118

SmartBrief - Marketing

MARCH 26, 2025

Marketing leaders face a critical paradox in 2025 that threatens their strategic influence and organizational standing. The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. 2x in revenue growth.

CMO 95

CMO Transform Analytics Communications 95

Martech

SEPTEMBER 23, 2024

This integration ensures that all tools work cohesively to support marketing strategies. Data management and analysis: They oversee the collection, management, and analysis of marketing data. The martech manager uses this data to optimize marketing strategies and improve ROI.

Management 111

Management CMO Key Performance Indicator Marketing 111

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. The average marketing budget is 7.7% Dig deeper: Email marketing strategy: A marketer’s guide 2. If not, you have work to do.

CMO 129

CMO Email Marketing Influencer Marketing Promotion 129

Martech

AUGUST 20, 2024

Example : Bob Guru, the Chief of Staff to the CMO at ACE, has been with the company since its early days and has a profound understanding of customer data and the marketing team. His extensive experience makes him the team’s sage, guiding strategy and ensuring effective communication. Here are some actionable steps: 1.

Marketing 132

Marketing Marketers CMO Communications 132

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​.

Retail 124

Retail CMO Customer Journey Shoppers 124

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape.

CMO 123

CMO CRM Communications Marketing Strategy 123

Martech

SEPTEMBER 30, 2024

The key metrics ‘Agile + Generative AI’ can impact This generative AI evolution makes marketing content development more productive. It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Your content quality will go up — if you do it right. What is a micro language model?

Transform 140

Transform CMO Marketing Marketers 140

MarketingOps

APRIL 24, 2025

By embracing strategic shifts as a growth avenue and demonstrating their business value, marketing operations professionals can position themselves as strategic partners to the Chief Marketing Officers. Kao also stressed the need for well-executed internal marketing campaigns to ensure engagement and adoption of new tools.

Transform 130

Transform Management CMO New Technology 130

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. The future of brand tracking is here — and it’s powered by AI.

Branding 133

Branding Customer loyalty CMO Market Segmentation 133

Martech

NOVEMBER 4, 2024

Your experience can help you take on roles that shape marketing strategies and drive innovation. For this prompt, try selecting the CMO persona. Digital marketing knowledge: Understanding digital marketing strategies will allow you to effectively use martech tools to enhance campaigns.

CMO 117

CMO Marketing Automation Platform Analytics Digital Marketing 117

Martech

JANUARY 9, 2025

AI agents will increase foot traffic and loyalty With the help of AI agents, brands can now have a local extension of their store manager trained and ready to assist digital customers 24/7, said Monica Ho, CMO of AI-powered marketing technology company SOCi. How does this work?

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Hubspot Marketing

OCTOBER 24, 2024

In a recent episode of Marketing Against the Grain , I break down Vonnegut’s three story arcs and give brand storytelling examples of how you can apply them to your marketing strategy. What is a Story Curve and Why is it Important for Marketing?

Transform 129

Transform CMO Marketing Marketers 129

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. It keeps businesses organized and focused on their goals. I used this as my jumping-off point.

Marketing Plan 133

Marketing Plan Key Performance Indicator Marketing Marketers 133

Duct Tape Marketing

DECEMBER 20, 2024

BONUSMLaaS: Marketing Leadership as a Service In 2025, I’d like to coin a new term, Marketing Leadership as a Service (MLaaS) its about providing fractional marketing leadership to businesses that need strategic direction without the full-time commitment. All it takes is the right strategy. MLaaS fills that gap.

Market Trends 68

Market Trends CMO Transform Influencer Marketing 68

Hubspot Marketing

OCTOBER 22, 2024

Jessica Apotheker , a marketing leader and CMO at Boston Consulting Group, explains why organizations need to build such a customized reporting setup. In her TED talk , she emphasizes that marketers should have the right AI tools to track customer behavior, predict outcomes, and deeply analyze each campaign.

Analytics 126

Analytics Transform Marketing Marketers 126

Hubspot Marketing

NOVEMBER 7, 2024

But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? In a recent Marketing Against the Grain episode , Kieran and I unpack why startups need to prioritize distribution from day one — and how to design a distribution system that works.

Inbound Marketing 117

Inbound Marketing Logistics Price User-Generated 117

Hubspot Marketing

JULY 11, 2024

Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product.

Transform 121

Transform Outbound Marketing Entertainment Inbound Marketing 121

Hubspot Marketing

SEPTEMBER 19, 2024

As Kieran and I discuss in a recent episode of Marketing Against the Grain , however, the larger the audience, the harder it becomes to consistently deliver targeted interactions. This often results in generic messaging, missed market opportunities, and diminishing conversions.

Customer loyalty 139

Customer loyalty CMO User-Generated CRM 139

Hubspot Marketing

JULY 25, 2024

Differentiation will rely heavily on the unique 10-20% of creative input, putting increased pressure on marketers to continually produce new and distinctive ideas. Experiment. Experiment. Experiment. Test different AI video tools to understand their benefits and limitations, helping you find the best fit for your campaign needs and goals.

Transform 134

Transform Logistics CMO Marketing 134

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers.

Transform 137

Transform Whitepaper User-Generated CMO 137

Hubspot Marketing

JANUARY 17, 2025

While not everyone has HubSpot's content library or technical resources, the core lesson stands: AI's real power in marketing isnt just automation it's understanding individual customer needs at scale.

Transform 128

Transform CMO Influencer Marketing Education 128

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Chapters: 00:41 What is High Definition Marketing? 01:59 How Has Marketing Strategy Changed? So it's more vibrant.

Marketing Strategy 62

Marketing Strategy Marketing Marketers Customer Journey 62

OnDemand CMO

DECEMBER 18, 2024

Stay tuned for Part 2 in January, where well tackle more powerful strategies to refine your target market, establish thought leadership, and embrace agility to stay ahead Ready to get ahead of the game? Lets take a closer look at your current strategy Take our Marketing Assessment today.

Transform 74

Transform Thought Leadership CMO Marketing 74

MarketingOps

DECEMBER 10, 2024

In camp #1, Sales Reps: Marketing is not filling the pipeline with quality leads (cue the 1992 film Glengarry Glen Ross). In camp #2, Marketers: Sales dropped the baton (again!) Even worse, this often bubbles up to the CMO and CSO resulting in unproductive ego battles over whose contributions are sourcing pipeline.

Inbound Marketing 130

Inbound Marketing CMO Customer Journey Marketing Strategy 130

Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. We need to hire some marketing leadership. Hire an agency.

CMO 66

CMO Marketing Marketers Transform 66

Backlinko

OCTOBER 16, 2024

And there will always be marketing strategies and tactics that help you capture that demand. For instance, you rarely see a CMO or VP of SEO role appear on a job board. And more searches are happening on YouTube and TikTok every day. Who knows what SEO will look like in the future.

SEO 109

SEO Search Marketers CMO Marketers 109

Martech

AUGUST 22, 2024

“A great kickoff meeting is one where everyone comes away with a clear understanding of what success looks like, what’s expected of them throughout the implementation, and what the immediate next steps are,” said Tyler Samani-Sprunk, co-founder and CMO of Simple Strat, a Diamond-Level HubSpot Solutions Partner.

CRM 124

CRM CMO Management Communications 124

Hubspot Marketing

JUNE 30, 2025

An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. 2-3 years of marketing and content creation experience. If this is the case, you'll likely be looking to hire an all-in-one inbound marketer — someone who can build and grow your inbound marketing strategy from the ground up.

Management 111

Management Inbound Marketing Marketing Marketers 111

Hubspot Marketing

SEPTEMBER 5, 2024

Think of it this way: as a marketing leader, you’ve got both the data and the stories at your disposal. Let’s say you’re pitching a new marketing strategy. Back it up with a customer success story or some feedback that highlights why this strategy is the right move. The trick is to use them together.

CMO 123

CMO Marketing Marketers Communications 123

Hubspot Marketing

NOVEMBER 18, 2024

I learned this after talking with Mina Kozman , the director of marketing at Speakap. He explained, "A successful influencer campaign integrates smoothly into your overall marketing strategy (not the other way around).” In his words, “Marketing is more than clicks and conversions.”

Influencer Marketing 132

Influencer Marketing Price Affiliate Marketing Millennials 132

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Hootsuite

OCTOBER 2, 2024

If you’re struggling to understand and achieve ROI, embrace a performance marketing strategy. Average social media budget in 2024 General marketing budget Let’s start by looking at the average marketing budget as a whole. Gartner’s 2024 CMO Spend Survey found that marketing budgets as a whole fell 15% this year to 8.4%

B2C 115

B2C CMO Copywriting Analytics 115

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. VP of Marketing or CMO). A target audience with these types of boundaries will help you capture an accurate slice of your larger market.

Market Research 125

Market Research B2C Marketing Marketers 125