Orbit Media Studios

AUGUST 6, 2025

metrics, business transformation) Differentiators or trust signals (e.g., There must be many places on the web that show what you do and why you’re a great option relative to your competition. Consider the visibility of your brand in those places, just as you would with local SEO. Next, think of your marketing strategy.

PR

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

Hubspot Marketing

MAY 13, 2025

For example, in our roles at HubSpot, some of our core projects include overhauling how we create demand, driving internal transformation via AI, and augmenting our go-to-market strategy. Part of what makes AI so powerful is that it has the ability to spot patterns that are really hard for humans to see.

Product

SocialPilot

JANUARY 27, 2025

A well-designed strategy makes sure your social media presence complements your overall business goalsnot just a place to share holiday pictures. Lets dive into the six steps to build a strategy that delivers results. You can use tools like SocialPilot to easily get all of this data in one place.

Thought Leadership

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Making Your Decision: Which Marketing Training Program is right for you? The key is finding a marketing agency training program that aligns with your business goals. Goal: I want to scale my agency past $1M in revenue.

CMO

Duct Tape Marketing

JULY 31, 2025

She introduces the “anti-agency” approach: a practical, strategy-first, AI-enabled model designed to help small businesses own their marketing instead of renting it. About the Guest Sara Nay is the CEO of Duct Tape Marketing and author of “Unchained.” And they'll start just like, creating content and so it's all over the place.

CMO

Welcome Software

JUNE 30, 2025

AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. Capabilities that felt futuristic just 18 months ago are now essential components of the modern marketing stack. Integration was rare. ⏩ Okay, so now fast forward to mid-2025.

Transform

Animalz blog

JULY 29, 2025

In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy. She’s built a pod model that brings together product marketing, demand gen, and content. Now I report directly to our cmo.

PR

Animalz blog

JULY 22, 2025

“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy. Ty Magnin [00:05:34]: Got you.

SEO

Duct Tape Marketing

JULY 2, 2025

Andy shares practical insights on using AI for content strategy, analytics, and website optimization—while emphasizing the enduring importance of quality, relationships, and human creativity. He’s the author of “Content Chemistry,” a sought-after speaker, and a regular contributor to leading marketing publications.

Analytics

Set Up

NOVEMBER 19, 2024

Set up hosted a LinkedIn Live event led by Set up Founder & CEO, Joe Koufman , that featured Courtney Lewis , the CMO of The Variable, and Elicia Azali , the CMO of Beazer Homes, to unveil the 2024 Set up Marketing Relationship Survey – an annual report that delves into the dynamics between marketing Agencies and Clients.

CMO

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications.

CMO

SocialPilot

JULY 14, 2025

Say you’re a fractional CMO posting weekly commentary on B2B go-to-market shifts. This functionality has been retired, and in its place comes something more powerful: Specialisms. Performance Marketing Strategy,” “AI-Powered CRM,” “Employee Advocacy Tools”) Tip: Don’t stuff generic terms like “Marketing” or “Digital.”

Real Estate

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. As the firm’s newly appointed CMO, you need a breakthrough. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. CMOs can learn from Jobs.

Transform

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before. Leave behind: Social Media as a Place to Pitch. SOCIAL MEDIA.

Marketing Strategy

Hubspot Marketing

FEBRUARY 12, 2024

Here, I spoke with Yap to explore what the current data privacy landscape looks like, how marketers can build consumer trust with first-party data, and the role of AI in a cookie-free world. A Consumer-Focused Marketing Strategy Needs Privacy at the Forefront Privacy has become a top concern for most consumers. Let's dive in.

Transform

Hubspot Marketing

MAY 24, 2022

To combat consumers' concerns, regulations such as the EU ePrivacy Directive CCPA , and LGPD are increasingly requiring transparency around data collection, making a privacy-first marketing strategy necessary to reach global audiences.

Transform

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Generative AI will see rapid adoption in 2023, with AI replacing SEO-focused content historically created by human beings,” said Venkat Nagaswamy, CMO at Canadian telecommunications company Mitel. “So Get MarTech!

Transform

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO

Unbounce

JULY 5, 2023

Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) It’s the scene at the end of Clue when Wadsworth runs around all the rooms explaining how and why the murders went down.

Transform

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. You can learn from industry experts and be inspired by incredible spotlight talent.

Transform

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO

Hubspot Marketing

JANUARY 4, 2021

Latané Conant , Chief Market Officer at 6sense , predicts: "This year saw an explosion of virtual events as marketers adapted to a changing world. While I suspect a lot of us are feeling some virtual burnout right now, there will still be a place for these kinds of events, even after we resume in-person ones.

Market Trends

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform

Marketing Insider Group

JUNE 4, 2013

Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy.

Transform

Marketing Insider Group

FEBRUARY 6, 2023

The global pandemic significantly accelerated digital transformation. This has radically transformed marketing, which was already well along on the path of marketing transformation. We are in the era of digital-first marketing.

Transform

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach.

Gen Z

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. Those who ultimately succeed will use this year to ensure that they have the data infrastructure and personnel resources in place to capitalize on the opportunities ahead. In many companies, the CMO is completely hands-off when it comes to technology.

Transform

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. As those cycles come to completion we add in new accounts in their place.

Transform

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.

CMO

Marketing Insider Group

JUNE 8, 2020

All of this was driving marketing transformation (before anyone had yet coined the term), and Michael openly shared his best practices and enabled collaboration with hundreds of SAP marketers, myself included. Q: Michael you are clearly among an elite group that are the pioneers of Content Marketing.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Marketing automation is creating new roles.

Transform

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Transform

Marketing Insider Group

OCTOBER 13, 2011

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. Source: IBM "Global CMO Study" (Oct.,

Transform

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. How would you briefly describe this role to someone unfamiliar with it? [01:28]

CMO