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The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast.
I have been quite lucky in my nearly 30+ year marketing career to work with some truly extraordinary people. I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing.
According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? “ “ Collaboration is really about hearing everyone’s voice.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Trish Nettleship , the Chief Marketing Officer at NCR Voyix, about understanding your “why,” the power of relationships and listening, passion, and more. “As
Author: Sanjay Dholakia Hey there, Marketing Nation. Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. We already have several exciting things in the works that you can look forward to on CMO Nation.
Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.
At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. Despite not having fully solved the challenges of personalization, they did agree that a first step for marketers is to understand content in context.
The CMO Spotlight offers an inside look into the minds and journeys of high-performing marketing leaders. the Chief Marketing Officer at Noble Food and Pursuits about how he prioritizes relationships and embodies the humanization of marketing. It's the humanization of marketing. Q2 | What is your superpower?
During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!
And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. Table of Contents What is B2B market research?
AI is no longer a nice-to-have; its officially the backbone of smart marketing. Do More with Less: Welcome to the Efficiency Economy Budgets are tightening, and marketing teams are being asked to deliver more results with fewer resources. Lets take a closer look at your current strategy Take our Marketing Assessment today.
The marketing world today is a whole different ball game than it used to be. This new era of marketing is all about storytelling and curating customer-centric content. This new era of marketing is all about storytelling and curating customer-centric content. Marketing should not act in isolation. Talk to the Business.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Boyd encourages people to look at steps in their career as chapters.
By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.
Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. To kick off the conversation, the CMOs talked about the role of marketing today.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Preschern shared two pieces of advice: The first piece of advice is that marketers should always expand their skill sets because there is so much that encompasses marketing. Q2 | Where is your superpower?
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.
How can marketers enact this level of personalization and engagement with such large customer bases? The post CEO Speaks: MarTech Trends, CEO/CMO Partnership & More appeared first on Marketo Marketing Blog - Best Practices and ThoughtLeadership. What do the worst do?
Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.
If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.
Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. ThoughtLeadership: Share insights, case studies, and innovative ideas to build credibility. a CMO, IT manager, or procurement officer). So, define your goals properly.
Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade.
Startup founders know marketing matters. Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. Where Does Outsourcing Marketing Pay Off?
Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. That’s because the pressure is on for marketers to utilize the myriad data sets at their disposal to meet the ever-higher customer experience bar. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate?
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO and Founder, Joe Koufman , virtually sat down with Colleen Murphy-Gomez , the VP of Marketing at iBwave Solutions, to talk about gift-giving as a superpower, inspirational quotes from her father, and more.
Set up CEO, Joe Koufman , virtually sat down with Abby Lee , Senior Vice President of Marketing and Communications for RE/MAX. As the SVP of Marketing and Communications for RE/MAX, Lee has a broad scope of responsibilities. As the SVP of Marketing and Communications for RE/MAX, Lee has a broad scope of responsibilities.
Author: Dayna Rothman You want to implement marketing automation, but whose support within your organization do you need to get this done? The first step in crafting your business case for marketing automation is to determine who you need to approach and to truly understand what each of these executive cares about. The VP of Sales.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. If we’ve tried as hard as we could and we’ve been as thoughtful as we could and we’ve done things to the best of our ability, then that’s really the best we can do. ” Never miss a CMO Spotlight!
Set up CEO, Joe Koufman , virtually sat down with Kyra Hagan , the Vice President of Marketing for RXBenefits. “ We like to say at RxBenefits that there’s always a market to do good by doing good. ” This experience led her to be the first marketing leader at RxBenefits as the VP of Marketing.
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If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? For me, the best source of inspiration is getting to know top marketing performers that have blazed a trail that challenged the status quo of our field.
Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thoughtleadership, establishing relationships with buyers, and fueling their inbound marketing. Decide HOW you will measure results.
Everyone was hungry to hear the latest, cutting-edge ideas, be amazed by new products that could transform the way their company does business, and be inspired by thought leaders from around the world. Women in marketing are a force to be reckoned with and they’re not slowing down any time soon. Robin Saitz , CMO, Brainshark.
It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. As I’ve noted in the past, the entire mission of marketing is shifting—from an era of mass and transactional marketing to an era of engagement marketing.
Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. One of the key topics of discussion? Digital transformation. Personalization!
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I am so thankful for the clients who have trusted Set up to help them find the perfect marketing agency to fill a gap in capacity or capability. Expanded our services to include Custom Agency Search, In-Network Search, and Marketing Ecosystem Consulting. Published over 700 thoughtleadership blog posts (averaging 64 per year or 1.2
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I’m also a content marketer. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. Better chance of thoughtleadership, opinions and counter-narratives. So this is channel-specific marketing. By Andy Crestodina I’m an SEO.
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