Orbit Media Studios

OCTOBER 30, 2024

With a single prompt, you can have AI devise a new metric for measuring the likelihood that AI will recommend your brand when your persona goes prompting for help. You are a marketing data scientist and AI researcher. Devise a new marketing metric that shows the probability that an LLM will mention or recommend a brand in AI responses.

SEO 107

SEO Branding User-Generated PR 107

Orbit Media Studios

JULY 24, 2024

Don’t expand into new channels until you’ve got strong results that you can leverage. Peter Caputa IV, CEO of Databox “If you want to win in a new marketing channel, you have to go all-in. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Keep going until you can notch some big wins.

Law 80

Law CMO Place SEO 80

yorCMO

JULY 2, 2024

Our client aimed for new growth, and with the assistance of Fractional CMO Stacy Kamigaki, they achieved a path to expand into new markets. The post Driving Growth Through Marketing Transformation appeared first on yorCMO.

Transform 59

Transform CMO Marketing Marketers 59

Welcome Software

JULY 14, 2025

No new UI to learn. As a CMO, I love what this means for my marketing team— fewer bottlenecks, faster cycle times , and less reliance on multiple point solutions. Just intelligent, responsive support for your team. Tools: Let AI do real work Most AI just talks.

Marketing 59

Marketing Marketers CMO Customer Journey 59

Welcome Software

JUNE 30, 2025

Marketers must harness data and insights to anticipate customer needs, stay ahead of trends, and deliver content that resonates, at scale, on every channel. Gartner's 2024 Senior Executive Views of CMO Leadership survey states that CMOs remit has grown from driving 5 different initiatives on average, to 8 initiatives.

Transform 52

Transform User-Generated Logistics CMO 52

Businesses Grow

DECEMBER 16, 2024

Joeri Billast , Host of the Web3 CMO Stories podcast In 2024, I discovered that authenticity, consistency, and patience are the keys to building a personal brand that resonates globally. Every day is a new marketing day. Context matters, so make sure you are meeting your customers in a place that resonates with them.

Gen Z 101

Gen Z Marketing Marketers B2C 101

Animalz blog

JULY 3, 2025

At MoEngage, CMO Aditya Vempaty switched webinar platforms specifically for speed. They now email on-demand links within an hour, give sales reps video clips with transcripts within two hours, and deliver full cross-channel marketing kits within 24 hours. Test new markets before going all-in. Amplify your best content.

PR 109

PR CMO Logistics SEO 109

Duct Tape Marketing

MAY 7, 2025

With a focus on enhancing the roles of both seasoned marketers and fractional CMOs, Ella becomes a smart, always-on marketing team member that brings brand messaging, customer journey mapping, and tactical execution into full alignment. His brand had languished for the last decade. Sales had been flat for much of that time.

Marketing Strategy 62

Marketing Strategy Marketing Marketers Customer Journey 62

Animalz blog

JUNE 24, 2025

These are key to winning in a new market. So I think I’ve talked about this in this podcast before, but The CMO at UiPath, Bob Patrick, always talks about momentum, momentum, momentum as like really his, like, big thing with marketing. As MoEngage grows in the U.S., This matters. Ty Magnin [00:42:30]: Yeah.

B2C 62

B2C eBook SEO Customer 62

Orbit Media Studios

MAY 13, 2025

The big players, Google and Microsoft, have less than 50% market share combined. A new market with new entrants appears and established companies rush to catch up. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. This is what tech disruptions look like. The deck has been shuffled.

User-Generated 78

User-Generated SEO Thought Leadership CMO 78

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. These results are based on a sample of 341 top marketers at for-profit U.S. 1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% Partnering with agencies and consultancies to build new capabilities has, in turn, risen. #10 Although 73.5%

CMO 130

CMO New Technology B2C Analytics 130

The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. Companies continue to approach the development of new marketing capabilities by building them on their own—57.9% 9 – Marketing Jobs. 1 – Growth Strategies.

CMO 130

CMO Retail Price New Markets 130

Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes.

CMO 112

CMO Customer Acquisition Customer Journey Management 112

Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. Until the start of the pandemic, there was a CMO in place and CX was separate.

New Markets 114

New Markets Finance Customer CMO 114

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 90

CMO Price Transform Marketing Strategy 90

Marketing Insider Group

OCTOBER 28, 2015

Some tout that HR is the new marketing. But under the CMO, the CIO will focus on systems of engagement and the customer while providing a holistic view on how the IT function can be a strategic differentiator for the company. This all brings me back to marketing’s ambitions. The post Are CMO Ambitions Too Low?

CMO 99

CMO Finance Energy Communications 99

The CMO Survey

JUNE 3, 2024

The post AI-Powered, Not Replaced: The New Marketing Productivity Power appeared first on The CMO Survey.

New Markets 100

New Markets Product CMO Marketing 100

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. One of the key topics of discussion? Digital transformation.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Adobe Experience Cloud Blog

AUGUST 30, 2010

By hiring a world-class marketing mind, leader and brand builder, we will be able to refine our message, enhance our brand, expand the management bandwidth and talent on the team, and double down on our already successful marketing. The New Demand Center. Tags: Accountability Modern B2B Marketing.

CMO 79

CMO Thought Leadership Telemarketing Transform 79

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. of marketing jobs were lost over the last year (February 2020 to February 2021). The effect of Brexit on marketing is addressed in the UK results.

CMO 130

CMO B2C Marketing Marketers 130

Set Up

OCTOBER 6, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Pete Boland , the CMO of Kelly, to share about his philosophy on discovering passions and the influence of mentors and Shakespeare on his career and leadership. “

CMO 59

CMO Thought Leadership Energy Market Trends 59

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 The CMO Survey Award for Marketing Excellence is selected by fellow marketers.

CMO 130

CMO Finance Marketing Marketers 130

Content Marketing Institute

JANUARY 3, 2018

They sit down with the CMO and ask, ‘What are you going to do for the next 18 months that you haven’t talked about?’ Cover image by Joseph Kalinowski/Content Marketing Institute. The post The New Marketing: How to Manage a Media Arm Within Your Company appeared first on Content Marketing Institute.

Transform 98

Transform Management New Markets Manufacturing 98

Set Up

SEPTEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. New marketers spend a lot of time observing and absorbing information, and often feel less knowledgeable. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Thought Leadership Performance Marketing Management 59

Set Up

JULY 18, 2023

The Set up CMO Spotlight series highlights high achieving marketing executives from different industries. They encourage new marketers to seek growth in every aspect of their career. 5 Pieces of Advice from CMOs Take some risks, don't be afraid of change, and try new things. Be fearless and confident.

CMO 52

CMO Communications Management New Markets 52

Marketing Insider Group

SEPTEMBER 17, 2019

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from the upper half, piling up inexorably in the bottom until time runs out and the CMO is politely asked to leave.

CMO 109

CMO Marketing Marketers Customer 109

Martech

NOVEMBER 14, 2023

Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization. Do I need a Marketing Technology Manager and what is this person’s role? What other positions should I hire under the marketing technology manager?

Management 117

Management CMO Marketing Marketers 117

Set Up

SEPTEMBER 7, 2022

The first of the three guides in the series is our Guide to a New Role | Marketing Director. The Director of Marketing is responsible for implementing the company's overall Marketing strategy and works closely with the Chief Marketing Officer (CMO).

New Markets 59

New Markets CMO Marketing Marketers 59

Set Up

JULY 12, 2022

WATCH SOME OF THE MARKETER MUSINGS VIDEOS BELOW. #1 Proctor , EVP and CMO at State Farm Arena and Atlanta Hawks. 3 - Love | Jo Ann Herold , Former CMO at Honey Baked Ham Co. 5 - Collaboration | Joanna Irwin , Global CMO at Randstad. 6 - Purpose Driven | Ellen Donahue-Dalton , CMO at VillageMD. Authenticity.

CMO 98

CMO Health Communications Promotion 98

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. As business leaders, CMOs must earn their seat at the revenue table with other C-level executives and board members.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Marketing Insider Group

NOVEMBER 9, 2020

Marketing budgets had been steadily rising, up from $12.3 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. In some cases, however, marketing spend is up. Image: CMO Spend Survey.

CMO 140

CMO Marketing Marketers SEO 140

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

CMO 127

CMO Communications Finance B2C 127

Marketing Insider Group

JANUARY 29, 2013

That’s how marketing influence grows outside the marketing department and involves the entire company, all employees, customers and the full ecosystem. The New Marketing Metric: Share of Conversations. This number is not just a reflection of how well your marketing is responding to the market in your space.

CMO 111

CMO Marketing Marketers Analytics 111

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. As a modern marketer, you will need to: Be accountable for revenue. Other People.

Management 131

Management Transform CMO eBook 131

Marketing Insider Group

JANUARY 12, 2015

Now that is a question of marketing culture! I have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content. And so effective marketing simply becomes the art of providing the best answers to your buyers questions. What Is A Culture of Content?

CMO 111

CMO B2C Entertainment Content Marketing 111

Rock Content

DECEMBER 15, 2020

A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually. For the CMO, this is indispensable for resource management. Well, to start with, monitoring this journey allows the CMO to understand, for example, what the main sources of lead acquisition are.

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Adobe Experience Cloud Blog

MARCH 26, 2019

During this process, Tysen found himself forming some unusual synergies across the organization, working with other C-suite executives such as the chief customer success officer, the CMO, and even the CFO. SunTrust CMO Susan Johnson came on stage with Adobe CTO Abhay Parasnis to discuss how digital is disrupting financial institutions.

Transform 134

Transform Customer Branding Finance 134