Sprout Social

JANUARY 9, 2025

Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. In her experience training CMOs, Leffer says the most common challenge is getting teams to embrace and use new technology. Enter the impetus for solving both challenges: artificial intelligence (AI).

User-Generated 107

User-Generated Marketers Marketing CMO 107

Hubspot Marketing

JUNE 30, 2025

Evaluate new technologies and add-on applications to improve and optimize marketing team performance. Chief Marketing Officer (CMO) Job Description The chief marketing officer is the most senior role within a marketing organization. Monitor and maintain data quality within the marketing database.

Management 112

Management Inbound Marketing Marketers Marketing 112

Hubspot Marketing

DECEMBER 20, 2024

Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)! HubSpot knows personalized experiences are better for both the visitor and the company, and so we're trialing new technology as it comes out and thoughtfully introducing personalization across every touchpoint.

Transform 115

Transform Marketers Marketing Energy 115

Duct Tape Marketing

APRIL 16, 2025

And I would say also, if you look at my background, the companies that I tend to join are at a very similar stage to Calendly where they've invented some new technology to solve some sort of pain point for a customer type and then have that exponential growth when they sort of like crack the market a little bit to get that product market fit.

CRM 40

CRM CMO Management Product 40

Set Up

SEPTEMBER 17, 2024

Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. it has become more of a challenge to sort budgets.

Energy 59

Energy CMO Whitepaper Thought Leadership 59

Sales Force: CMO

MARCH 17, 2025

New technologies, cutting-edge trends, faster solutions we have to identify whats coming our way, and take action. This will make the customers channel journey much more comprehensive and useful, and their connection with your brand will become stronger. Agentic AI is going to change the way we work and interact with customers.

Energy 59

Energy Marketers Marketing New Technology 59

SmartBrief - Marketing

FEBRUARY 21, 2025

Brand Purpose from the CMO seat Considering this conference was the center of the digital advertising universe, the opening session, “The CMO Perspective,” was a good one to set the stage for the rest of the day’s events.

CMO 52

CMO Law Advertising Advertisers 52

Sales Force: CMO

APRIL 4, 2025

Lets take a deeper look at how this new technology can help you fulfill ambitious strategies. We are at a point where we need to rethink automation, not just as a sub-category of tools focused on B2B sales, but as the real payoff of agentic AI.

Marketers 52

Marketers Marketing B2C CRM 52

Duct Tape Marketing

APRIL 23, 2025

And I would say also, if you look at my background, the companies that I tend to join are at a very similar stage to Calendly where they've invented some new technology to solve some sort of pain point for a customer type and then have that exponential growth when they sort of like crack the market a little bit to get that product market fit.

Price 51

Price CRM CMO User-Generated 51

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.

New Technology 289

New Technology CMO B2C Marketers 289

The CMO Survey

AUGUST 19, 2024

The post The CMO Survey: Marketers Spend on New Technologies as They Battle Usage and Impact Challenges appeared first on The CMO Survey.

New Technology 100

New Technology CMO Marketers Marketing 100

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing

CMO 130

CMO New Technology B2C Analytics 130

The CMO Survey

MAY 23, 2024

The post Why Marketers Seem Slow to Adopt New Technology appeared first on The CMO Survey.

New Technology 100

New Technology CMO Marketers Marketing 100

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 92

CMO Price Transform Marketing Strategy 92

Adobe Experience Cloud Blog

MARCH 20, 2018

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? So, it begs the question: are YOU on the path to becoming a next-gen CMO? To do this, they know it’s not just about the right technology—it’s also about people.

CMO 134

CMO Thought Leadership Marketers Marketing 134

Rock Content

DECEMBER 21, 2017

There is so much opportunity when implementing new technology in your sales organization. New sales technology can increase productivity, accelerate deals, and boost revenue. But getting sales reps to use new technology can be a real challenge. Maybe it’s your VP of Sales, CMO, CRO or your CSO.

New Technology 56

New Technology Transform Communications CMO 56

Adobe Experience Cloud Blog

APRIL 25, 2018

The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Randy Frisch, President, CMO, and Co-Founder, Uberflip. Sydney Mulligan, Marketing Technology Consultant, Etumos. What does it take to be a fearless marketer?

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Marketing Insider Group

JULY 16, 2015

Fast-forward to just a few weeks ago, when a paper I co-authored with The CMO Club—called the “CMO Solution Guide to Leveraging New Technology and Marketing Platforms”—was released. This chart, from the CMO Solution Guide , is all the proof you need. The Technology Conundrum. CMO Solution Guide.

CMO 97

CMO New Technology Marketers Health 97

Adobe Experience Cloud Blog

JUNE 10, 2013

The old adage regarding People, Process, and Technology remains true and the successful IT leaders of today drive much more focus on the former than the latter. Whether you are implementing CRM or marketing automation solutions, you’d be ill advised to map a bad business process to a new technology. The Overlapping CMO and CIO.

CMO 133

CMO Thought Leadership CRM Finance 133

Set Up

APRIL 11, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Cwirko-Godycki referenced a campaign from when he was fairly new to Aon and transitioning from a content marketing role to a demand gen and marketing tech role. “ At the end of the day, simplicity was the lesson.

CMO 59

CMO Thought Leadership New Technology Performance Marketing 59

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9% Conclusion.

CMO 130

CMO B2C Marketers Marketing 130

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 126

CMO Customer Acquisition Transform User-Generated 126

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Marketing Insider Group

JULY 24, 2018

Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire. I challenge you to find a single CMO or marketing manager who […].

CMO 109

CMO Social Media Marketing New Technology Marketers 109

Adobe Experience Cloud Blog

MAY 18, 2017

For example, if I think about myself as a consumer, I have recently been targeted (very well, I might add) on Instagram for all types of products and I’ve even purchased some items via their new ‘Shop Now’ feature. How many companies have a team or even a single employee focused on this new technology? Not many, probably.

Thought Leadership 128

Thought Leadership CMO New Technology Marketers 128

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 52

CMO Transform Health Customer Journey 52

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Marketing automation is creating new roles. Any CMO will admit that they have an uphill task when it comes to keeping up with new trends and technology. Automation makes personalized, timely communication possible.

Transform 134

Transform CMO Thought Leadership Retail 134

Adobe Experience Cloud Blog

MARCH 24, 2017

It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. As a CMO, I find it incredibly valuable to take a break from metrics and hard numbers to remind myself that the true roots of marketing lie in effective storytelling.

Thought Leadership 118

Thought Leadership Transform CMO Marketers 118

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. Instead, they can tap into new technologies and a nation of marketers to seize their destinies.

Management 131

Management Transform CMO eBook 131

Marketing Insider Group

JULY 15, 2014

Fellow optimist and digital strategist, Tom Edwards from The Marketing Arm believes that the explosion of channels, the emergence of new technologies like wearables and the connectedness happening with the Internet of Things will combine all that content with data and technology to truly deliver on the promise of a seamless consumer experience.

CMO 111

CMO Marketers Marketing Entertainment 111

Martech

MAY 16, 2024

Trustworthy technology information now comes from two types of sources: information companies and peer community forums. Information providers are collecting enormous information on new technology through customer reviews, vendor profiles, specialized research, vendor materials and expert editorials.

Transform 114

Transform CMO Direct Mail New Technology 114

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. We get a marketing high by learning about new technologies pushing the envelope of marketing’s capabilities.

Transform 124

Transform New Technology Direct Mail Marketers 124

Martech

AUGUST 28, 2023

Dig deeper: Data analytics: Your stack’s past and limitations Colosante said the skills shortage is because no one — neither the vendors nor the marketing organizations — is teaching people how to use the new technology. At 18 months CMOs have the briefest tenure of any C-suite office. Who is the “voice of the stack”?

CMO 98

CMO Marketers Marketing New Technology 98

Adobe Experience Cloud Blog

APRIL 16, 2013

Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. Kathleen Schaub , VP, CMO Advisory Practice, IDC. Chris Penn , VP of Marketing Technology, SHIFT Communications. The thought leaders included: Chris Heuer , Internet Marketing Expert. Laura Ramos, VP and Principal Analyst, Forrester.

Marketers 134

Marketers Marketing CMO Analytics 134

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

CMO 52

CMO CRM Transform Customer 52

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Advertising Advertisers 52

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! Table of Contents: BGT, PWC and CXO.

CMO 52

CMO Transform Retail New Technology 52