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How to clarify marketing metrics to impress the C-suite

Martech

Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.

Finance 126
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How attribution masks what’s actually driving growth

Martech

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Even typing the word makes me squirm. Maybe the anxiety isn’t so dramatic after all. Want a higher ROAS?

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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. How do you align?

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When Are Leads Born? How to Do Time Analysis of Lead Generation Using GA4 + AI

Orbit Media Studios

This could work just as well for any conversion: donors to a non-profit website or applications to a job site. It all reminds me of this quote I read in Velocity’s new B2B Brand Manifesto … Joe Chernov , CMO at Pendo “Show me a company with runaway demand gen costs and I’ll show you a company with limited brand awareness.

CRM 78
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An open letter to CEOs and CFOs about GTM

Martech

AI-driven GTM success: Think, operate and keep score differently Given the above, the following programs are non-negotiable to your GTM approach if your teams are to adapt and thrive in the AI era. Doing so will lead to earnings per share (EPS) growth driven by provably cost-effective, profitable expansion.

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Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Animalz blog

We run a process that helps uncover narratives from a unique data set packaged into a beautifully designed flagship content asset that your whole team is going to be profitable it. But he seems to be able to bring a kind of creative or like, non traditional format to that. This matters. Ty Magnin [00:42:30]: Yeah.

B2C 62
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Why you don’t need a CMO… yet

Martech

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 129