Martech

NOVEMBER 29, 2023

Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. However, those non-marketers wish marketing was spending less time doing this, as 55% said “marketing has an inflated view of its importance” to these efforts. How to win back peers and control?

Non-Profit 116

Non-Profit CMO Health Marketing 116

Martech

MARCH 15, 2022

DDBGermany was working on an anti-censorship campaign for the non-profit Reporters Without Borders (RSF) when Russia invaded Ukraine. It is far, far too easy to think of times when this was not the case. So, I would like to mention an instance where marketers are using their expertise to aid in the struggle. Constantine von Hoffman.

Non-Profit 102

Non-Profit CMO Digital Marketing Advertisers 102

Avinash Kaushik

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. To build an effective big picture scorecard for the CMO, that is not data pukey , there are three crucial challenges that have to be solved: Represent the full span of the CMO’s world.

CMO 52

CMO Analytics Retail Non-Profit 52

Martech

FEBRUARY 13, 2023

From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business. Profitability, efficiency and precision are today’s expectations for both vendors and the organizations they sell to. So, why PLG now?

Product 106

Product Non-Profit User-Generated Transform 106

Power Digital Marketing

JANUARY 19, 2023

Every organization should crunch marketing-related numbers to reach logical, informed, and profitable decisions. Through this quantitative style of competitor analysis, marketing teams and non-marketing departments alike can identify areas that need improvement—and pat themselves on the back when they come out on top in a category. #5

Analytics 52

Analytics Non-Profit CMO Transform 52

The Social CMO

MARCH 21, 2022

VK as he is more popularly known is one of the world’s foremost experts in customer and marketing strategies that improve experiences and profitability. In these interconnected days, how your customers feel about you and what they are prepared to tell others about you can influence your revenues and profits just as much.

Customer 52

Customer Customer Journey Non-Profit Promotion 52

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. Questions I ask Laura Goldberg: [1:36] How has the role of the CMO evolved? [3:41]

Email Marketing 100

Email Marketing CMO Non-Profit Marketing 100

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% The Digital Transformation Monthly. by September when non-essential brick-and-mortar shops had mostly resumed trading. ” Marketing budgets now equate to just 6.4% of revenue. at its peak in 2020.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Unbounce

NOVEMBER 2, 2023

I, of course, am Pete Housley, CMO at Unbounce. He’s constantly thinking about the ethics of AI, both as a 30 year PR expert who’s watched the industry transform, and as the founder and CEO of an AI powered product. Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs?

PR 98

PR Marketing Marketers Non-Profit 98

Martech

JULY 16, 2024

Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.

Finance 125

Finance Non-Profit Transform CMO 125