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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

A well-designed strategy makes sure your social media presence complements your overall business goalsnot just a place to share holiday pictures. You can use tools like SocialPilot to easily get all of this data in one place. a CMO, IT manager, or procurement officer). For example, who is engaging with your posts on LinkedIn?

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Insights Drive Better Customer Experience

Marketing Insider Group

However, when the right offer hits us at the right time (and right place), we are very receptive. When I listened to Tariq Shaukat, CMO of Caesars Entertainment, deliver a talk recently on customer loyalty, he explained the importance of transparency and respect for the customer in terms of how the data gathered is used to market to them.

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How to Use LinkedIn Hashtags for Maximum Impact in 2025

SocialPilot

Using client-specific hashtag libraries, agencies can: Avoid generic, one-size-fits-all tagging Align hashtags with each client’s messaging pillars Track post-level hashtag performance to prove campaign impact Say you’re managing clients across wellness, real estate, and B2B. What Are Specialisms?

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Gartner: Marketing budgets slashed in 2021

Martech

While the squeeze was felt across all industries, Gartner notes the possibility that, with the increasing importance of digital engagement, budget might have been moved from the CMO to the Chief Digital Officer, for example, rather than simply cut. CMOs are having to square the circle this year. Why we care.

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Happy Labor Day weekend: Friday’s Daily Brief

Martech

One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back. Surprisingly, analytics found itself in fourth place in budget allocation across marketing programs and operations. hardly indicates strong growth). Read more here.

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Mobile Landing Page Examples That Seriously Set the Bar

Unbounce

Multiple CTAs all go to the same place. Poor page speed can cancel out any conversions you hoped to gain by including a video in the first place. The full-sized page features an auto-play video in place of the hero shot and dynamic buttons overlaid on the sample videos. Build credibility with trusted brand logos.

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Link in bio on Instagram: Marketing experts weigh in on the best ways to use it

AWeber

Your Instagram profile is prime real estate, but have you ever wondered whether you’re making the most of the links in your bio? Dorktales Storytime Podcast prioritizes conversions and engagement by placing an email subscribe form at the top of its landing page, followed by engaging link options such as“Take Our Listener Survey!”