Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Transform 126

Transform Thought Leadership PR CMO 126

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. B2B buyers have increasingly been conducting their own research before purchasing," says Cristy Garcia, CMO at impact.com. The B2B buyer will be more self informed.

Affiliate Marketing 116

Affiliate Marketing Market Trends B2C Transform 116

Duct Tape Marketing

MAY 1, 2024

Key Takeaways Learn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. 03:11] How do you transform survey and data into a compelling story? [04:35] It's time to transform your approach. This is John Jantsch.

Transform 67

Transform Thought Leadership Real Estate CMO 67

Rock Content

DECEMBER 14, 2020

McDonald’s CMO, Larry Light, created the concept in 2004. Usually, brand journalism is a combination of Marketing and journalism through PR. So, people consider it as an area for your traditional PR staff. This way, you connect journalists, content marketers, and PR professionals towards one goal. How is it used?

Branding 59

Branding Transform CMO PR 59

Unbounce

NOVEMBER 2, 2023

I, of course, am Pete Housley, CMO at Unbounce. Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. We have some big podcast news today.

PR 98

PR Marketing Marketers Non-Profit 98

Bannerflow

JULY 16, 2019

In-house marketing is transforming the industry. Today, we have four marketing domains: Branding, Merchant Aquisition and Growth, Communications and PR, Consumer Growth and Loyalty. So every two weeks we have reviews with the CMO or other decision-makers to discuss and resolve potential blockers.

Transform 45

Transform Global Marketing Copywriting PR 45

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. James is our AI enhanced creative director who runs an in-house content and PR shop. Order now and transform your elephant’s playtime like never before.” This week I’m delighted to have James Thomson co-host with me. James, how the heck are you doing today? .”

Marketing 126

Marketing Marketers Entertainment Transform 126

Sprout Social

JULY 6, 2023

No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights. Find out what keeps your CMO up at night. What is social media data? How does analyzing social media data work? What are the benefits of social media data collection?

Analytics 130

Analytics CMO Transform PR 130

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. The talks kicked off with Gary Briggs, CMO of Facebook. Step Up Your Game .

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Marketing Insider Group

JANUARY 6, 2020

Asia’s largest B2B marketing conference focuses on localized strategies for Asian markets, sales and marketing alignment, marketing leadership, brand transformation, analytics, customer experience, demand generation, content marketing, martech, and more. Social Media Marketing World. March 1 – 3, San Diego, CA. August 19 – 20, Singapore.

Marketing 21

Marketing Marketers eCommerce Social Media Marketing 21

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. The talks kicked off with Gary Briggs, CMO of Facebook. Step Up Your Game .

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

Bannerflow

FEBRUARY 12, 2020

Read on to discover just how in-house marketing has transformed how both they and their businesses operate. Finally, the proliferation of outputs and the grey areas that now exist between advertising, promotion, PR and social, for example. This means that it all being under one roof makes the most sense.

Transform 90

Transform Customer Journey Marketing Marketers 90

Moz

JANUARY 16, 2019

They produced marketing guides and weekly webinars to transform initial attention into new leads: They also created free marketing tools to give prospects an interactive way to continue engaging with their brand: In other words, they focused on doing the things that matter most — the 20% that would generate the biggest bang for their buck.

Promotion 57

Promotion Transform Logistics Manufacturing 57

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. The Digital Transformation Monthly. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52