Search Engine Land

SEPTEMBER 27, 2024

With its broad skill set encompassing research, copywriting, technical insights and digital PR, SEO professionals are uniquely positioned to bridge gaps between different marketing disciplines. This makes copywriting a valuable skill to share and train other teams on. This alignment between teams is vital for a successful strategy.

Digital Marketing

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z

Hubspot Marketing

MAY 20, 2025

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. In fact, while Im 100% on board with using AI to brainstorm or flesh out ideas, I will never advocate blindly publishing AI-generated social, blog, or email content. Thats because generative AI has some specific telltale signs.

Thought Leadership

Hubspot Marketing

JANUARY 22, 2025

Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Understand user behavior. Improve conversion rates.

Place

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk. conversion.

User-Generated

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. That means your communications should cater to their needs, concerns and dreams. Real people.

Social Media Marketing

Buffer Marketing

JULY 10, 2025

Instagram is the third most popular social media network with over 2 billion ( 🤯) monthly active users. And more than half of Instagram users are aged 34 years or younger. of Instagram users (aged 16+) use Instagram to follow or research brands and products. A personal account is the regular Instagram account type.

User-Generated

AWeber

AUGUST 1, 2025

Effective newsletter writing combines valuable content with strategic copywriting to build relationships and drive business results. With the average employee spending 30 hours weekly in their inbox , knowing how to write a newsletter that provides immediate, clear value is essential to earn attention and engagement.

Transform

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z

Hubspot Marketing

NOVEMBER 11, 2024

Your brand identity gives your business a distinctive, cohesive look, and it communicates your values to customers and stakeholders. Brand Purpose Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. Brand Identity Elements 1.

Branding

SocialPilot

MAY 27, 2025

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Here are some tips for smooth communication, clear expectations, and effective content management that have always helped us.

Thought Leadership

Neil Patel

AUGUST 12, 2025

What was once a tactical discipline focused on rankings and keywords is rapidly evolving into a strategic lever for user acquisition, brand visibility, and sustained app growth. Expect real-time, AI-powered updates that align with shifting user behavior, not quarterly refreshes based on guesswork. AI is rewriting how metadata works.

Copywriting

Rock Content

JULY 11, 2024

Ecommerce tools for internal communication and management Large ecommerce brands aren’t one-person operations. Slack : Slack is a streamlined messaging program that’s terrific for boosting productivity and improving communications. Options like drag-and-drop functionality and automation make it user-friendly.

eCommerce

Neil Patel

JULY 19, 2025

Mobile devices have generated over 50% of all website traffic since 2017, so use a mobile-first approach during your redesign process to appeal to the largest percentage of users. Developing a website that better meets both user needs and business goals. Since 2017, mobile devices have generated over half of website traffic.

User-Generated

Backlinko

JUNE 23, 2025

return for every dollar you invest in generative AI. But learn how to communicate with ChatGPT effectively (aka prompt engineering), and it becomes the ideal AI tool for marketing teams. Specifically: How is your brand showing up in AI-generated answers across LLMs? Or address user concerns before they become a problem.

User-Generated

Orbit Media Studios

JULY 9, 2025

In a few minutes, you’ll be ready to run an AI website audit and turn your site into a better B2B lead generation machine without driving more traffic. Simple Persona Generator Prompt Until you train AI on your target audience, the responses aren’t targeted. But if you don’t have one handy, you can have AI generate one for you.

User-Generated

Animalz blog

JULY 29, 2025

As Jennifer says, “We’re really starting to get on the cusp of showing how [content] yields more than just storytelling … but also generating pipeline, influencing and creating actual revenue.” I have been a content marketing and strategist now for at least the last 10 to 15 years and then been in communications roles for over 20 years.

PR

Campaign Monitor

MAY 30, 2025

According to online reviews, many users struggle with ConvertKit’s learning curve and limited customization. Learning Curve: While the platform is user-friendly initially, unlocking and effectively using advanced features requires a steep learning curve, especially for beginners. Ready to find your perfect email marketing match?

Price

Hubspot Marketing

JUNE 18, 2025

Product-Led Growth (PLG) Product-led growth (PLG) relies on the product to lead user acquisition, activation, conversion, and retention efforts. Instead of relying heavily on sales or marketing to push people through the funnel, PLG gives users direct access to the product and lets the product’s value drive growth.

User-Generated

Backlinko

MAY 12, 2025

Its designed to streamline approvals, keep your calendar organized, and make team (and client) communication seamless. Lets say youre part of an in-house marketing team working with an external copywriter. Instead, Im sticking to what the title says and only including the very best options.

Management

Animalz blog

AUGUST 5, 2025

31:44) Kirti sees generative AI as both helpful and challenging. Microsoft Copilot (11:48): Generative-AI tool used for first-draft writing and research in enterprise content workflows. Adobe Firefly (41:54): Generative-image tool used by the team for creative prototypes and visual content experimentation.

Thought Leadership

Backlinko

MARCH 13, 2025

What are users actually doing on each page (scrolling, clicking)? Google Analytics (GA4) Google Analytics provides helpful insights into user behavior and website performance. And lets you uncover friction points that frustrate users. Scroll heatmaps show you how far users make it down a page. And where they drop off.

eCommerce

Duct Tape Marketing

APRIL 2, 2025

Businesses must diversify their presence across platforms while prioritizing ownership of their audience through email and direct communication. I've been around now for multiple decades and generations, I've been able to see John Jantsch (00:47.477) You John Jantsch (00:53.72) Yeah, yeah. The most effective marketing strategy?

Marketing

Hubspot Marketing

MAY 22, 2025

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AIs image generation capabilities: Otter on a plane using wifi. Here are his results from a generative AI image tool around November 2022. Source And here is his result in August 2024. But the internet?

Manufacturing

Hootsuite

OCTOBER 30, 2024

Educational content A Statista survey found that 41% of Instagram users want informative content on the app. Entertaining content Fifty percent of Instagram users crave funny content : don’t let them down! Don’t wait for users to engage with you. And when all else fails, hit up our social media content ideas cheat sheet.)

Management

Hubspot Marketing

APRIL 14, 2025

SurveyMonkeys latest AI survey found that, of the marketers using AI: 93% use it to generate content faster. Its incredibly useful for tasks like generating content outlines, analyzing customer sentiment, helping us spot patterns we might have missed, he said. How can you possibly appeal to users that quickly?

Branding

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. Keyword Research and Idea Generation As marketers, we know the power of the right keywords. .” Tip: Use the AI-generated draft as a foundation. Tip: Use the AI-generated outline as a skeleton.

Copywriting

Scoop.it!

DECEMBER 26, 2023

If the text in your email lacks tooth and edge, the communication of your campaigns will always be half-baked, irrespective of how much awe and appeal your visuals pack. Luckily, over the last year, a technology has come about that promises to elevate their email copywriting endeavors to unparalleled heights of excellence- generative AI.

Copywriting

Rock Content

SEPTEMBER 5, 2023

User-generated content – including blog posts, photos, social media content, and reviews – gives consumers what they’re looking for. User-generated content keeps people talking about you and helps supply Google with the steady stream of new content it wants to see from brands. Incorporate UGC in blog posts and articles.

User-Generated

Scoop.it!

MARCH 20, 2025

Web copywriting can be an exceptionally intricate process. With this in mind, it’s no surprise that business owners regularly seek opportunities to outsource the copywriting process. Are you looking to improve your communication efforts to nurture and convert more customers? And it can take years to perfect your technique.

Copywriting

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. However, if you communicate your offer accurately, you can expect a higher ROI. billion users. Ready to craft magnetic copy for your ads?

Copywriting

Martech

SEPTEMBER 27, 2023

Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever.

Copywriting

Duct Tape Marketing

MAY 18, 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. The disconnect lies in the fact that we may struggle to communicate the value of our products or services in ways that compel people to buy it. 1) What is SEO Copywriting. 3) Key Elements of SEO Copywriting.

Copywriting

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. In 2019, 90% of all U.S. adults (100% of adults under 30) were already using the internet.

Copywriting

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Dig deeper: 6 ways to use generative AI for your marketing Marketing copywriting with AI Writing copy for ads, social media, email and more is a daily task for many marketers.

Copywriting

Trade Press Services Newsletter

AUGUST 3, 2023

Should Marketers Use Artificial Intelligence to Generate Content? With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. AI-generated copy can be inaccurate. ” The answer is…maybe.

Copywriting

Sprout Social

JUNE 1, 2022

Copywriting 2?? For example, someone’s needs early on in starting to use the product likely differ from seasoned super users, or even more hesitant users who may need some incentive to stick with it. Each has different goals for Grammarly as a product, which is reflected in the many ways marketing communicates to them.

User-Generated