Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Neil Patel

MARCH 15, 2021

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Just look at this!

Promotion 98

Promotion Marketing Marketers Advertising 98

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Campaign Monitor

MARCH 3, 2022

Asking if email marketing or SMS marketing is more effective is like asking if lifting weights or cardio is better for fitness. Similar to how weights and cardio serve different aspects of health and fitness, both email and SMS marketing can have a huge impact on marketing efforts but serve different purposes.

Email Marketing 68

Email Marketing Law Marketing Marketers 68

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Ebook Templates. Download the ebook templates here.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

DECEMBER 29, 2023

Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. When you have a specific product or campaign to promote, create a dedicated landing page for it.

eBook 126

eBook User-Generated Whitepaper Place 126

AWeber

MAY 22, 2024

The page does not contain links or copy that promote anything other than its singular goal of encouraging subscription conversions. There are many kinds of landing pages , so the content and design of these marketing powerhouses can vary dramatically depending on the page’s goal, audience, and brand.

Whitepaper 90

Whitepaper Copywriting User-Generated Promotion 90

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

AWeber

NOVEMBER 2, 2022

We're not saying that email marketing is better than social media. But email can still offer what social media cannot: With email, you own your audience. Here's the other thing about email and social media: They complement each other. But first, why do you need both email marketing and social media?

Email Marketing 127

Email Marketing Promotion Communications eBook 127

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts. Content Creation.

Digital Marketing 121

Digital Marketing Whitepaper Copywriting Real Estate 121

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. The synergy of these types of digital marketing components is a powerful force.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Rock Content

APRIL 27, 2020

In this email marketing guide, we want to show you exactly that: how a well-structured campaign can use this consolidated channel to attract, gather data, advertise , and build brand presence. What email marketing is and how it works. Because of that, email is reliable. What email marketing is.

Email Marketing 55

Email Marketing eBook Marketing Marketers 55

Hubspot Marketing

MAY 13, 2022

At the heart of digital marketing is owned media — and it almost always comes in the form of content. That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts. Promotional channels.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

AWeber

FEBRUARY 16, 2023

Whether you lack the time or the know-how to create quality emails, there are plenty of challenges that can prevent you from developing a healthy email list. How to get emails for marketing Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of email marketing.

Email Marketing 93

Email Marketing Marketing Marketers eBook 93

AWeber

NOVEMBER 22, 2023

There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. But new marketers often spend so much time promoting their services that they can’t keep up with the workload. social media, email marketing, podcasting, etc.) will you use?

eBook 93

eBook Marketing Plan Influencer Marketing Marketing 93

Hubspot Marketing

NOVEMBER 29, 2023

Why education marketing is important? Building an Education Marketing Strategy 4 Tips for Education Marketing What is education marketing? Education marketing is the practice of promoting educational institutions, programs, products, or services to prospective students (aka clients), thus increasing student enrollment.

Education 100

Education Gen Z eBook Marketing 100

Marketing Insider Group

JULY 11, 2023

That’s why it’s crucial for you to establish credibility, communicate your value proposition, and earn that relationship currency from your customers. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. What’s the Deal with Paid Content? Hungry for more?

Whitepaper 90

Whitepaper Customer eBook Energy 90

CXL

JULY 25, 2022

That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration. CTAs are a critical component of marketing material. Take this post from Mailchimp on email marketing benchmarks.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? What Is B2B Digital Marketing? Content Marketing. Email Marketing.

Digital Marketing 118

Digital Marketing Whitepaper Marketing Marketers 118

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. For a real-life example on how to successfully implement SEO into your digital marketing strategy, check out our case study on Canva here: 2.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hubspot Marketing

JANUARY 13, 2023

Leads typically hear from a business or organization after opening communication (by submitting personal information for an offer, trial, or subscription) … instead of getting a random cold call from someone who purchased their contact information. This can be an ebook , a course, or a template. HubSpot Ebook Templates.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. For example, marketing agency Omniscient Digital knows its target market is on LinkedIn. Or interactive.

PR 102

PR Customer loyalty User-Generated Marketing 102

Vertical Response

OCTOBER 9, 2023

Every email marketer knows the value of creating valuable and engaging content to attract and retain subscribers. So, get ready to unlock the potential of content monetization and take your email marketing game to new heights! Affiliate marketing is yet another powerful strategy to explore.

Non-Profit 67

Non-Profit Affiliate Marketing Transform Email Marketing 67

AWeber

MARCH 14, 2023

As a video content creator, you probably already know a consistent presence on YouTube can help you engage with customers, promote special offers and build brand awareness. But did you know that you can use YouTube to grow your email marketing list?

Real Estate 100

Real Estate eBook Email Marketing Communications 100

Buffer Marketing

APRIL 10, 2024

To maximize your earnings with Live Badges, consider the following tips: Promote your upcoming live broadcast : Let your followers know when you'll be going live and what topics you'll discuss. You can promote your subscription offerings on Instagram and direct your followers to your chosen platform to sign up.

Affiliate Marketing 102

Affiliate Marketing Non-Profit Finance Promotion 102

Unbounce

MARCH 23, 2023

Enter: The Internet and the wide, webby world of digital marketing. With the ability to communicate with just about anybody on the planet—all without getting outta your pajamas—digital marketing makes it a snap to raise awareness about your brand. Choose your marketing channels, create some content, and voilà.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Scoop.it!

MAY 19, 2022

Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs.

Email Marketing 88

Email Marketing Education eBook Digital Marketing 88

AWeber

DECEMBER 5, 2022

If you have a promotion going, mention it in your subject line. Here’s an example from Gap where they add the promotion to the subject line. Communicate like a human and a friend, not an automated marketing robot. Focus the content in your emails around the solution, not the product features alone.

Customer 91

Customer Shipping Direct Mail Copywriting 91

Duct Tape Marketing

JULY 31, 2012

I think there’s a hierarchy in the world of building a total web presence for your business and mastering things like Facebook and Pinterest fall somewhere far behind getting your content strategy, SEO and email marketing machine oiled and ready for prime time. Your email marketing plan. This is a numbers game.

Email Marketing 73

Email Marketing eBook Marketing Marketers 73

SMA Marketing

DECEMBER 18, 2023

Beyond crafting clever copy and catchy headlines, the responsibilities of a content marketer extend into strategy, analytics, and a profound understanding of the target audience. They are strategic storytellers and digital communicators who play a pivotal role in a brand’s online presence and marketing efforts.

Content Marketing 52

Content Marketing Analytics Marketing Marketers 52

Hubspot Marketing

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database. there's more.

eBook 140

eBook Marketing Marketers Promotion 140

SMA Marketing

DECEMBER 18, 2023

The Role of Content Marketing in Business Promotion The perception of the role of content marketing within organizations is one of the most significant changes in its evolution. They are strategic storytellers and digital communicators who play a pivotal role in a brand’s online presence and marketing efforts.

Content Marketing 52

Content Marketing Marketing Marketers Analytics 52

Customers.ai

JANUARY 8, 2024

You can still use lead lists but you won’t run the risk of getting your email pinged. Creative Email Capture Whether it’s newsletters, lead magnets, ebooks, or whatever, you need to get creative in capturing user emails. Trends include the use of AI, focus on personalization, and multi-channel communication strategies.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Exposure Ninja

JUNE 23, 2022

There are many different facets to digital marketing, and providing yourself with a general education in all of these different areas — from Search Engine Optimisation (SEO) and social media to email marketing — is essential if you are to understand how different disciplines work together to drive success.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Hootsuite

MAY 9, 2023

Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. Email marketing. Email marketing is both a channel and a type of content. What is content distribution? Educational content.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Sachs Marketing Group

AUGUST 12, 2023

Social media not only facilitates direct communication with potential clients but also provides a space to showcase a brand’s personality and values. By displaying ads to users who are actively searching for related products or services, PPC advertising ensures that promotional efforts are directed toward a relevant audience.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52