Sprout Social

MAY 31, 2023

Managing communications has become quite the juggling act. There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. What can communications teams do with AI?

Communications 118

Communications PR Transform Law 118

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Communications 109

Communications PR Key Performance Indicator Thought Leadership 109

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1.

Management 101

Management Product Key Performance Indicator Health 101

Search Engine Land

APRIL 19, 2024

Here are some ways to set and manage expectations for PPC clients and agency teams. The clearer you can be about the parameters of the relationship and how it will operate, the better you can manage expectations once you’re actually doing the work. For example, how many search engines will you manage for paid or organic search?

Management 103

Management CRM Communications Advertising 103

Hubspot Marketing

MARCH 8, 2024

I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Goal setting. Cons: None.

Product 112

Product Management Communications Fashion 112

Neil Patel

OCTOBER 5, 2020

For better or worse, technology affects communication because it is a part of our everyday lives. From a business perspective, you could argue that technology communication is beneficial. From a business perspective, you could argue that technology communication is beneficial. How Has Technology Affected Communication?

Communications 145

Communications CRM Analytics Entertainment 145

Hubspot Marketing

FEBRUARY 2, 2023

Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes.

Management 126

Management Communications Finance Product 126

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Without effective project management, this constant influx of work can quickly become overwhelming. So, the root cause is not that there are many 301 redirects.

Management 116

Management SEO Transform Communications 116

Search Engine Land

SEPTEMBER 15, 2023

But managing client expectations remains critical. Asking the right questions before jumping in too far clarifies objectives and serves as a preliminary risk assessment for all parties: Assess client familiarity Gauge the client’s knowledge of LLMs (as it pertains to SEO) to ensure effective communication.

Management 136

Management SEO Key Performance Indicator User-Generated 136

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. What is the purpose of community management? and internal (employees, vendors, partners, etc.)

Management 145

Management User-Generated Analytics Branding 145

Martech

SEPTEMBER 23, 2021

But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. For example, even well before the pandemic, poorly written communication was costing businesses a staggering $400 billion annually in lost productivity.

Communications 123

Communications Marketing Marketers Customer Journey 123

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

MAY 5, 2023

The product marketing landscape is continuously changing. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. 15 Essential Product Marketing Books 1. 15 Essential Product Marketing Books 1. Best for: Understanding the framework of where to begin your product marketing.

Product Marketing 124

Product Marketing Product Marketing Marketers 124

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. What is crisis communication? Before we go any further, let’s level set on what “crisis communication” actually means. The importance of strong crisis communication.

Communications 107

Communications Branding User-Generated Customer loyalty 107

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. You want to ensure you’re only storing and managing relevant and necessary assets and consistently evaluating whether or not you’re meeting the objectives you defined for your DAM.

Management 107

Management Transform User-Generated Analytics 107

Hubspot Marketing

MARCH 1, 2023

What problems and obstacles do you face as a project manager? For many, scope creep, poor communication, and task delays top the list. To state the obvious, project management can be tricky. So, if you’re in a project management position, starting with the basics is your best bet. What are some potential obstacles?

Management 125

Management Key Performance Indicator CRM Communications 125

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.

Management 138

Management Transform CRM SEO 138

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Management 83

Management Transform Whitepaper Marketing 83

Search Engine Land

DECEMBER 16, 2022

With this in mind, and as we look toward 2023, how SEOs communicate to key stakeholders across their organization will be of the most critical importance. ” “When and how should I communicate SEO performance across the organization? ” “When and how should I communicate SEO performance across the organization?”

Communications 91

Communications SEO CMO PR 91

Hubspot Marketing

FEBRUARY 14, 2024

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of.

Management 110

Management Price User-Generated CRM 110

Digital Marketer

DECEMBER 12, 2022

When you combine messaging infused with your personality along with the exact strategies to help you communicate your brand to the people who want to buy from you … this is where the real magic happens. So, how do you start to understand your unique communication style? We all buy services and products based on emotional reasons.

Communications 88

Communications Digital Marketing Price Place 88

Hubspot Marketing

NOVEMBER 9, 2022

And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do project managers and program managers do? Here's what you need to know: Program Manager vs. Project Manager.

Management 96

Management Education Communications Product 96

Hubspot Marketing

SEPTEMBER 18, 2019

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Image source: Prezly. If not all, your plan should cover a fair amount.

Communications 133

Communications PR Advertising Advertisers 133

Search Engine Land

JULY 27, 2023

Going from an SEO professional to a manager of an SEO team, you need to shift your mindset, lean into your new role, and build trust with your team. Transitioning from an SEO professional to manager Moving from an individual contributor to a manager is a difficult transition on your career journey. Approve vacation.

Management 90

Management SEO Communications Promotion 90

Hubspot Marketing

JULY 20, 2022

You want to see a specific level of performance and efficiency, and using a management by objectives (MBO) approach can help you manage your team effectively. When organizational goals are not communicated to employees, they can’t meet expectations. Reduce manager call intervention by 10%. What is MBO? Image Source.

Management 137

Management Communications Health Customer 137

Martech

FEBRUARY 24, 2022

As a result, it’s never been more perplexing for CMOs to manage and grow their organizations effectively. Yet, many do not realize there is one overlooked issue that’s seriously costing their organizations—one that, if addressed, could significantly enhance their business: poor communication. In fact, the study estimates a $1.2

Communications 97

Communications Product Management Customer 97

Martech

FEBRUARY 22, 2024

With this understanding, the key to success as the orchestrator is sustainable productivity and balance. Using data and communication, they control things like your energy, attention, physiological needs, hormone release, and so much more. But how exactly? In other words: the power behind the orchestrator.

Product 88

Product Energy Communications Management 88

Hubspot Marketing

FEBRUARY 28, 2023

There are a host of bad habits many of us do every day, and research shows these habits really hurt our productivity , especially at work. The more aware we are of how these things are affecting our productivity, the more proactive we can be at taking responsibility for our choices. So why does it always feel like a productivity suck?

Product 124

Product Food Communications Energy 124

Sprout Social

JULY 6, 2021

Once you throw regular client communications into the mix, it can feel impossible to find the time to step back and reflect on your overall performance. To build this trust, agencies need to carve out time to encourage open, meaningful communication as a part of their standard process. They require a foundation of trust. Be proactive.

Communications 133

Communications Social Media Marketing Analytics Price 133

Search Engine Land

OCTOBER 13, 2023

Both sides have fallen into dysfunctional and toxic communication patterns, giving up on the hope of ever finding common ground. Let’s examine how poor communication affects buy-in for our work as SEOs, content professionals, or other marketing specialists. If we want our SEO work to deliver real business impact, we must take risks.

Communications 114

Communications SEO Finance Education 114

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. Every product is different. This means you must adapt your marketing campaigns around the products that they promote. Traditional marketing starts with the product. Effective marketing works in reverse.

Marketing Strategy 91

Marketing Strategy Product User-Generated Marketing 91

Marketing Insider Group

APRIL 3, 2023

The McChrystal Group advisory services firm regularly helps teams work faster without losing productivity or communication. Remember the old saying: What gets measured, gets managed. For example, you might want to make better use of an underutilized platform like a project management system. Can some be shortened?

Management 101

Management Marketing Marketers Communications 101

Adobe Experience Cloud Blog

MAY 7, 2021

We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. Employees and teams – all of us – are keen to show they are willing and get to grips with new methods of communication and working practices. Embracing the changes.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

Buffer Marketing

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.

Product 109

Product User-Generated Management Communications 109

Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

Management 145

Management Food Communications SEO 145

Martech

AUGUST 3, 2023

And now, here are the latest products, platforms and additions: Twilio is using OpenAI’s GPT-4 to augment its customer data platform. GoDaddy ’s Managed WordPress added AI to site building and customer relationship management features. That puts the US in seventh place in that category. Get MarTech! In your inbox.

Product 86

Product User-Generated Analytics Communications 86

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. These resources will help you prepare for ongoing adjustments to the new normal businesses and communities are facing. Resources for communicating during this crisis.

Communications 95

Communications Transform Health Management 95