Marketing Insider Group

DECEMBER 8, 2020

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.

Transform 106

Transform eCommerce Thought Leadership Millennials 106

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Instead, they curse and communicate succinctly, while still acknowledging customers’ questions and pain points. Talk like a human. Don’t take yourself too seriously.

Transform 63

Transform Customer Branding Food 63

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. One of the most important tasks mobile touchpoints have is to recommend products and next best actions. We’ve already seen above how enterprises will be using composable infrastructures to transform.

Transform 96

Transform Retail Shoppers Price 96

Businesses Grow

DECEMBER 8, 2022

In many cases, it is better than a “human voice” if that human is a lousy communicator. In 2023, marketing and the marketing profession will be transformed. I forecast that by the end of the year, it will provide audio and video production capabilities. AI has been unleashed in a massive and practical way. Shelly Palmer.

Transform 145

Transform Marketing Marketers Copywriting 145

Sprout Social

MAY 31, 2023

Managing communications has become quite the juggling act. There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. What can communications teams do with AI?

Communications 117

Communications PR Transform Law 117

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Martech

MARCH 31, 2022

Later, he found more balance, challenging constraints at critical junctures while channeling his creative genius to transform industries. Too much process will choke any organization, but sensible structure increases productivity and will charm the socks off your MOps team. Marketing work management: A snapshot.

Transform 106

Transform CMO Whitepaper Marketing 106

Bannerflow

SEPTEMBER 26, 2022

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. But how do you build a strategy that drives digital transformation?

Transform 52

Transform User-Generated Customer loyalty B2C 52

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. The idea and purpose behind it are to drive digital transformation, evolve an organization, do smarter marketing, save time and money and produce better outputs. Marketing Podcast with Paul Roetzer. But we're not there yet.

Transform 89

Transform Marketing Marketers Non-Profit 89

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. For starters, you can do your research or hire dedicated business development managers to help prospect in target markets. Focus on one new city at a time.

Transform 86

Transform PR Key Performance Indicator Thought Leadership 86

Martech

NOVEMBER 15, 2022

Party.Space’s CEO and founder Yurii Filipchuk makes a clear distinction between virtual spaces for work, which handle the brass tacks of Google Docs and task managers, and his own platform, which provides a virtual space for socialization. To be more productive, a person needs to feel an emotional bond with his company and colleagues. “To

Transform 90

Transform User-Generated Management Communications 90

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Management 82

Management Transform Whitepaper Marketing 82

Welcome Software

JULY 19, 2022

Is this transformation a good thing? For brick and mortar renovations as well as enterprise digital transformations, change can be disorienting and frustrating, which is why making data-driven innovations in service of your customer’s needs is so important. Automation and AI boost productivity. Why transform?

Transform 40

Transform Real Estate Communications Customer 40

Search Engine Land

OCTOBER 5, 2023

Previously, advertisers had to manage campaigns closely. This has led to the introduction of the Hagakure method, a new approach that simplifies Google Ads management, encourages using broad match options and takes advantage of Google’s automation tools. This enables: Better campaign management. Smarter resource use.

Management 116

Management Transform Advertising Advertisers 116

Welcome Software

JUNE 6, 2022

They are all facets of digital transformation in retail. Retail businesses that thrive adopt digital transformation strategies, which means it’s crucial to understand and apply them. So, to start, let’s define digital transformation in retail. So, to start, let’s define digital transformation in retail.

Transform 40

Transform Retail Health CRM 40

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.

Management 139

Management Transform CRM SEO 139

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Without effective project management, this constant influx of work can quickly become overwhelming. So, the root cause is not that there are many 301 redirects.

Management 116

Management SEO Transform Communications 116

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. You want to ensure you’re only storing and managing relevant and necessary assets and consistently evaluating whether or not you’re meeting the objectives you defined for your DAM.

Management 108

Management Transform User-Generated Analytics 108

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo. AI has the potential to transform this industry by making it more efficient and safer.

Transform 273

Transform Logistics Manufacturing Retail 273

SMEI

JANUARY 16, 2024

What is a GPT and how can it enhance my sales and marketing productivity? A GPT, or Generative Pre-trained Transformer, is a type of artificial intelligence model designed for understanding and generating human-like text. GPT models, like ChatGPT, are trained on a wide range of internet text.

Transform 130

Transform User-Generated Marketing Marketers 130

Calvyn Lee Blog

SEPTEMBER 21, 2022

IT service management (ITSM) is the backbone of most enterprise IT organisations today. ned IT support, with IT teams relying on ITSM to help manage almost every service they deliver to their colleagues and customers. New ITSM software solutions have emerged that improve collaboration, team communication, speed, and transparency.

Transform 130

Transform Communications Management Health 130

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. These resources will help you prepare for ongoing adjustments to the new normal businesses and communities are facing. Resources for planning your reopening.

Communications 94

Communications Transform Health Management 94

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. productized marketing services. Like products on a shelf, these services have fixed scopes and price tags.

Product Marketing 64

Product Marketing Product Transform CMO 64

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. For starters, you can do your research or hire dedicated business development managers to help prospect in target markets. Focus on one new city at a time.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Adobe Experience Cloud Blog

DECEMBER 8, 2014

As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “trade shows and hand-shakes” ethos that has ruled the industry for decades. Why should they transition from one product to another? Cross-functional alignment is critical for marketing transformation. And so forth.

Transform 134

Transform Energy Thought Leadership Marketing 134

Bannerflow

OCTOBER 22, 2019

In this article, we speak to Telia’s Digital Transformation Manager, Lena Lindgren, to learn how Telia achieved its goals. Expectations of personalisation and a seamlessness in our communication are higher than ever! Lena Lindgren: Technology has allowed us to scale our production without using extra resources.

Transform 45

Transform Customer loyalty Advertising Advertisers 45

Use Insider

MAY 2, 2024

Embracing innovation in retail marketing With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ With 60% of marketers’ time spent on menial, low-impact tasks, it’s unsurprising that leading brands are leveraging the power of Insider’s productivity-boosting solutions.

Retail 52

Retail eCommerce Product Transform 52

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation.

Transform 114

Transform User-Generated Analytics Market Trends 114

Use Insider

JULY 12, 2023

About Roisin Roisin is the eCommerce Trading Manager at Clarins, where she’s been for the last two and a half years. Roisin highlights how the infamous ‘Two Years Indoors’ transformed the digital retail landscape. The evolution of how customers communicate with us has totally changed from before the pandemic,” she explains. “It

eCommerce 96

eCommerce Management Customer Retail 96

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Market expansio n: Martech’s trend analysis and customer demographic data identify new market opportunities and emerging customer segments, guiding strategic market entry and product diversification efforts.

Transform 90

Transform Customer Customer Acquisition Finance 90

Hubspot Marketing

MAY 24, 2022

As Google's Director of Product Management, Ads Privacy and Trust, David Temkin, puts it , "Developing strong relationships with customers has always been critical for brands to build a successful business, and this becomes even more vital in a privacy-first world.". How can you prepare for a privacy-first world?

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Transform CMO Customer CRM 121

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Improved file management within the CRM. For managers, this means enhanced oversight and efficiency.

CRM 52

CRM Management Transform User-Generated 52

Martech

JANUARY 31, 2024

An infantry platoon leader in the army, for example, needs to demonstrate confidence in their decision-making and communicate clear orders to take action. Effective marketing leaders also need to be masters of communication. There are still going to be goals you need to communicate to your team. This is tactical leadership.

Transform 109

Transform Key Performance Indicator Communications Finance 109

The Social CMO

FEBRUARY 5, 2022

New data captures the gap between business and digital transformation and the integrated experiences customers desire. A well-integrated CRM can serve as the central hub that helps teams avoid the coordination and communication hiccups brought on by distributed work. But the truth is that they are struggling to do it well.

Transform 52

Transform Customer CRM Finance 52

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple. The power of data enrichment Understanding a prospect’s online behaviors, interests and needs can and should transform how you approach them.

Transform 116

Transform Communications CRM Marketing Strategy 116

Jeff Bullas

JANUARY 11, 2023

The rise of knowledge workers and digital and online businesses has transformed the way we work and do business. However, if you find the right balance, you can effectively manage and grow your online side hustle from any location with an internet connection. A messy routine : Being productive requires routine. Quiet time.

Transform 243

Transform Health Law Food 243