Adobe Experience Cloud Blog

AUGUST 20, 2014

Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing. As the tech industry has learned, partnering with another product or solution can take both parties beyond the sum of their parts – it’s one of the rare cases in which 1+1 equals 3. Why Partner Marketing Works.

Partner Marketing 132

Partner Marketing Law Thought Leadership Food 132

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 113

Partner Marketing Thought Leadership Manufacturing Marketing 113

Adobe Experience Cloud Blog

MAY 9, 2018

How Automation Benefits Marketers. Increased automation has already begun to reduce the time and effort required in delivering communications to optimize campaign performance. You should constantly measure and optimize communications through engagement data, tweaking tactics in response to customer feedback.

Transform 134

Transform Thought Leadership Fashion New Technology 134

Adobe Experience Cloud Blog

DECEMBER 27, 2013

At the very least, run cross-functional meetings that focus on this core KPI, ensuring communication and accountability. There’s only one way that the sales team will ever recognise marketing as true partners – marketing needs to have skin in the game and start speaking the same language. Modern Marketing'

Thought Leadership 134

Thought Leadership Marketing Automation Platform Partner Marketing Management 134

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

DJ Waldow made another important point — you should give your customers a chance to determine their own communication preferences. Many marketers only give subscribers a choice to opt-out of email communications altogether. And as DJ Waldow put it, “Be awesome” and “Be different” in all of your email communications!

Outbound Marketing 133

Outbound Marketing Inbound Marketing Marketing Marketers 133

Adobe Experience Cloud Blog

JANUARY 21, 2016

Personalization: I predict that personalization is going to be an increasingly important tactic for marketers to integrate into their 2016 marketing programs. Stacy Milman, Partner Marketing. What this means for you: Yes, we’ve heard this before.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Content Marketing Institute

SEPTEMBER 26, 2018

What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Here’s a simple way to track your content marketing program and, more importantly, how to communicate this to your team and management. Cathy McPhillips , Content Marketing Institute .

Content Marketing 108

Content Marketing Thought Leadership Marketing Marketers 108