Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Identify key thought leaders and communities in your industry.

Whitepaper 135

Whitepaper Content Marketing Thought Leadership Marketers 135

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 73

Thought Leadership Whitepaper Transform Marketers 73

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Send a welcome communication beforehand, identifying key questions you’ll address in your course. And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks. Co-Brand/Co-Author Your Ebook.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 12, 2015

On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. This is a prime example of what happens if there’s no communication between teams. You name it, we have researched or tried it. What gives? I already told them no!

Whitepaper 134

Whitepaper Thought Leadership Direct Mail CMO 134

Trade Press Services Newsletter

OCTOBER 6, 2022

Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Like white papers, eBooks will be some of the best content that you provide.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. The “Engagement Economy” represents a clear shift in the way marketers communicate with customers.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Adobe Experience Cloud Blog

JULY 14, 2017

And yet, here you are, a business professional who relies on your communication skills to better market yourself and reach a wider audience. I’m not talking about plagiarizing, but rather understanding different styles of communication and then being able to access and utilize them at the appropriate time. Take notes. Many times.

Whitepaper 134

Whitepaper Thought Leadership Communications Product 134

Set Up

FEBRUARY 25, 2025

Sometimes opportunities are out of your control, but what you can control is how you position and promote your philosophies and thought leadership to the public. Actionable Steps: Develop content like blogs, webinars, and whitepapers that address Client pain points and position you as a thought leader in a discipline or industry.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

An engaged customer means they expect relevant communication from your business. Second, let visitors fill out forms to access white papers or eBooks. The post 4 Steps to Better Lead Generation Strategy | Digital Maturity appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Document and communicate your data model and lead management processes : And, be sure to update them. I know that sounds boring. Modern Marketing b2b Consumer'

Transform 134

Transform Whitepaper Thought Leadership Customer Journey 134

Marketing Insider Group

SEPTEMBER 28, 2020

Lead nurturing during the buying process helps: Establish communication with leads immediately. Build thought-leadership and credibility. Dedicated landing pages: With a focused landing page, you can effectively communicate your brand’s main message and tie in advanced personalization. Increase engagement.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. What about a whitepaper? Anyway, the point of the story is that you shouldn’t make any assumptions. It’s easier than ever to create content.

Thought Leadership 134

Thought Leadership Whitepaper Entertainment Content Marketing 134

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. The bar has been raised and now creating more content isn’t enough.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

JULY 20, 2009

So, I went through a process of refreshing our content to focus on business-issues and communicating in the customers' language. Tags: Thought Leader Interviews b2b marketing john watton marketo shipserv thought leadership. You can follow John on Twitter @jwatton. .

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Marketing Insider Group

DECEMBER 17, 2020

An eBook is an opportunity to dig into thought leadership surrounding methodologies and solutions about your products, services, or industry. Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Adobe Experience Cloud Blog

APRIL 1, 2011

They are a great way to promote thought leadership and generate leads. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. Webinars are a key piece in the B2B marketer’s toolkit.

Whitepaper 133

Whitepaper Thought Leadership Promotion User-Generated 133

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Their findings were summarized in a whitepaper titled “ Breaking through the Noise ,” available on the Canada Post website. While the immediacy of digital communications has its advantages, the time-honored ritual associated with mail can be a powerful tool for brands. 70% are curious to find out what’s in their mailbox.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Adobe Experience Cloud Blog

AUGUST 15, 2017

Virtual Conferencing to connect and communicate with prospects around the globe and share product demonstrations. Your salespeople should not have to do all the communicating themselves. Also, salespeople should have access to information that they can use in their conversations and direct communications.

Whitepaper 134

Whitepaper Thought Leadership eBook Communications 134

Adobe Experience Cloud Blog

JANUARY 22, 2020

For lead sources with lower-than-average conversion rates, such as whitepaper downloads, a higher qualification bar is required before passing the lead to sales. As a first step, marketing can provide the sales team with case studies, whitepapers, and other educational materials that they can send to leads.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

JULY 23, 2015

Once the conversion metrics are finalized, they should be communicated with all key stakeholders. For example, conversion metrics could be: 100 downloads for a whitepaper. Do your readers typically like visual communication like infographics or photos? 25 email registrations for a service. 1,000+ social shares. Five leads.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Marketing Insider Group

JUNE 14, 2020

Marketers are thus looking to develop an effective content strategy that will allow them to maintain the brand’s identity and boost marketing ROI, while improving their brand’s authority and thought leadership in the space. This is where effective thought leadership comes in. The result? Credibility and trust.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

For lead sources with lower-than-average conversion rates, such as whitepaper downloads, we require a higher qualification bar before passing the lead to sales. As a first step, marketing can provide the sales team with case studies, whitepapers, and other educational materials that sales can send to leads.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Whitepapers, research reports, quarterly updates, monthly newsletters, and webinars are all valuable forms of content, but you’ll have to evaluate which ones will be early-stage content versus mid- and late-stage content. Those potential investors may prefer more detailed communications in the form of a whitepaper. Lead Scoring.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Nearly all of your brand’s communication materials will carry your voice, whether we’re talking advertising campaigns, marketing slogans, white papers, or blogs. Another way to ensure that your content marketing strategy stays true to your brand is to standardize your brand voice.

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Hubspot Marketing

FEBRUARY 25, 2025

Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision. Typically, content breaks down like: TOFU Blog posts, LinkedIn thought leadership, videos focused on awareness (who we are and what we do). Timing matters.

Transform 84

Transform Marketers Marketing Gen Z 84

Adobe Experience Cloud Blog

JULY 13, 2012

These assets are important to find since they are often your basic one-sheets, checklists, and whitepapers that explain very simply what the value proposition of your product or service is. You want to make sure they have the latest branding and that they communicates your newest messaging.

Content Marketing 122

Content Marketing Whitepaper Thought Leadership Inbound Marketing 122

Adobe Experience Cloud Blog

MARCH 3, 2017

This requires working cross-functionally with other teams like demand generation and corporate communications to promote our different programs and events. downloading a whitepaper), this information is captured on the back-end. I’ve found what works best is posting a mix of fun, shareable content and industry trends.

Thought Leadership 134

Thought Leadership Whitepaper Education User-Generated 134

Hootsuite

APRIL 29, 2025

These integrations let people find and share content without leaving the communication platform they use every day. It landed on this list because the content posted on the company feed can be set up for sharing on external social media platforms turning internal ideas into thought leadership content. SMM star rating: (3.5/5)

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Marketing Insider Group

APRIL 20, 2020

Their posts leverage the blog writers’ abilities to communicate to propose solutions that can help your customers solve the problems that keep them up at night. Take a video and turn it into a LinkedIn article that showcases your thought leadership. Use Your Blog Writing Team to Craft Account-Based Marketing Messages.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Adobe Experience Cloud Blog

JUNE 24, 2019

And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike. Once you have opened the lines of communication with a prospective buyer, you still face a long process to close the sale. Personalize customer communications . AI is making generic responses obsolete.

Transform 134

Transform Whitepaper Thought Leadership Communications 134

SocialPilot

APRIL 23, 2025

Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Create Thought-Leadership Content Thought leadership content helps build your brand’s credibility and position you as a topic expert in the industry. Try SocialPilot for free!

PR 40

PR Branding Whitepaper Thought Leadership 40

Content Marketing Institute

JULY 24, 2018

. $100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Amanda Changuris , associate director of corporate communications, BNY Mellon . Where to begin?

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Adobe Experience Cloud Blog

NOVEMBER 28, 2018

Consumers are turned off by mass selling, and expect personalized, 1:1 communication across the many channels and devices they use. It doesn’t take too much effort to condense an ebook into a whitepaper or extract an infographic from a webinar, so there’s a good ROI in doing so. Marketing continues to undergo rapid and major changes.

Whitepaper 134

Whitepaper Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

MAY 8, 2019

Ad blockers, email opt-outs, and even new laws, like GDPR, have given consumers more control over which brands they engage with—and they can easily reject brands that fail to respect their communication preferences. Once you cement your goals and audience, it’s time to plan and produce content for each stage of the marketing funnel.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

JULY 10, 2019

Successful ABM requires identifying all the key contacts within an organization’s buying group and sending them timely, relevant, and personalized communications tailored to their specific roles, responsibilities, and interests. The content would also differ.

Marketing Strategy 115

Marketing Strategy Whitepaper Transform Thought Leadership 115

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Social media channels offer marketers a place to get to know stakeholders in the absence of face-to-face communication. Do they prefer videos, whitepapers, blog posts, or infographics? However, getting meetings with five or more stakeholders, some of whom likely hold high-level positions, can be almost impossible.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketers 134