Marketing Insider Group

JUNE 15, 2017

The post Marketers: 4 Insights to Look for When Doing Competitive Research appeared first on Marketing Insider Group. Online retailers invest a lot of time and money analyzing customer behavior trends, reconciling aggregated data to create customer personas for drip programs and ad retargeting. However, many […].

Retail 94

Retail Marketing Marketers Customer 94

Moz

MAY 7, 2021

Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know what content is powering those rankings and how you’re currently competing with that content. Enter advanced search operators.

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Moz

JANUARY 8, 2020

This time around, we're diving into three more quick and easy workflows you can use to bolster your keyword research and work smarter, not harder. How to discover competitive keyword opportunities. This is essentially going to look at the ranking keywords for your competitive sites that your site doesn't rank for.

Real Estate 64

Real Estate SEO 64

Duct Tape Marketing

JUNE 28, 2016

How and Why You Must Do Competitive Research written by John Jantsch read more at Duct Tape Marketing. The term competitive research often conjures up notions of spying and espionage, but the fact is, you must commit to ongoing competitive research as a way to grow and evolve.

eBook 47

eBook SEO Advertising Advertisers 47

Jeff Bullas

JANUARY 3, 2023

Keyword research is one of the essential activities for affiliate websites. That’s why in this guide, you’ll learn about the importance of keyword research in affiliate marketing, different types of keywords, and how to target them in your content. Why is keyword research important for affiliate marketing? Image Source.

Affiliate Marketing 241

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Neil Patel

APRIL 5, 2023

Competitive research tools help you capture detailed insights into your rivals’ strategies. Now, I’m not saying using competitor research tools can give you everything you need for a successful business. Majestic The Majestic competitive research tool examines the backlink profile of individual pieces of content.

SEO 133

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Jeff Bullas

FEBRUARY 16, 2023

I’d say that it’s not like keywords are now less important, it’s just that the very nature of keyword research has changed. And this implies that the right tool for keyword research could be the best investment you make for your business. If previously, you could get away with very simple logic—e.g.

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Trade Press Services Newsletter

APRIL 4, 2024

Research shows that around 144 million Americans listen to podcasts monthly. Prior to the interview, research the podcast, host, and typical audience. Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Preparation is key. Listen to a few episodes to get a feel for the show’s format, rhythm, and focus.

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Aspiration Marketing

JANUARY 19, 2023

Some tools are designed for specific tasks, such as competitive keyword research or backlink analysis, while others offer a broader range of features. A wide variety of SEO tools are available, each with different objectives. We'll take a quick look at this.

SEO 254

SEO 254

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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Search Engine Land

APRIL 8, 2024

Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a move could curb competition. Competition concerns. The consensus among the majority is that the deal is unlikely to suppress competition. Antitrust watchdog reaction.

CRM 111

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Jeff Bullas

DECEMBER 6, 2022

Keep an eye on your competition. Competitive research and monitoring is not so much about doing what your competitors do. You can never surpass your competition by copying them. Social listening is one obvious way to follow your competition and their audience.

New Technology 284

New Technology Marketing Strategy Branding Analytics 284

Aspiration Marketing

JANUARY 19, 2023

Some tools are designed for specific tasks, such as competitive keyword research or backlink analysis, while others offer a broader range of features. A wide variety of SEO tools are available, each with different objectives. We'll take a quick look at this.

SEO 213

SEO 213

Search Engine Land

MARCH 26, 2024

But there’s a lot of research and strategy that SEOs can carry from organic search into ASO campaign research. Discover ways to leverage your strategic SEO thinking and research skills for ASO below. Research and competitive analysis Tools like Ubersuggest, Ahrefs and Semrush are useful for your ASO strategy, just like SEO.

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Calvyn Lee Blog

DECEMBER 10, 2023

Identifying the Problem Conduct market research to pinpoint your target audience’s struggles. Stand Out from the Competition Once you’ve zoned in on an issue to tackle, demonstrate how you solve it better than alternatives. Now that you have a strong product backed by research, it’s time to price it strategically.

Marketing Mix 130

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Search Engine Land

FEBRUARY 19, 2024

The search environment is hyper-competitive. Competition is everywhere in search. SEO planning typically looks something like this: Keyword research : Form a list of target keywords. The key here is the insertion of an SEO strategy between the research and the planning stages. Step 1 is SEO research.

SEO 116

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Sprout Social

NOVEMBER 30, 2023

Competition is a normal part of business–and it’s what drives innovation. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. Analyzing this gives you a competitive edge. Quality: Is their content accurate, well-researched and polished?

CRM 107

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Sprout Social

FEBRUARY 8, 2024

You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. Competitor mapping is the cornerstone of competitive analysis. For example, monitoring competitive benchmark data can help you set realistic goals and metrics.

Price 111

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Backlinko

APRIL 30, 2024

trillion in revenue in 2021 ( Pew Research Center ) Small firms in the US exported goods worth $546.1 Only 29% of US adults say large corporations have a positive impact ( Pew Research Center ) Small Business Owner Statistics Women own 43.4% million small businesses (with less than 500 employees) in the US ( SBA ) Around 81.6%

Finance 68

Finance Retail Health Entertainment 68

Search Engine Land

APRIL 9, 2024

In advertising, your brand must stand out from your competition. Keyword research While Google Keyword Planner is a great resource for keyword research and search volume forecasting, the terms it produces may be irrelevant to your brand due to lack of context. Never use AI to replicate copyrighted content. See terms.

User-Generated 112

User-Generated Copywriting Advertising Advertisers 112

Search Engine Land

SEPTEMBER 1, 2023

Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition. Keyword research goes beyond simply finding popular words or phrases, though. Keyword research goes beyond simply finding popular words or phrases, though.

User-Generated 136

User-Generated SEO Search Marketers Price 136

illumin

MARCH 21, 2024

While keyword research is a good first step, it isn’t enough. Competition is another important factor in choosing keywords. While it is important to determine the level of competition for a keyword, competitive analysis should take place when choosing content topics, not during the writing process.

Advertising 105

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Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. After that, how you can improve prompts to get even better answers from me.

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Search Engine Land

MAY 19, 2023

Keyword difficulty is a metric that quantifies how competitive a keyword is and, therefore, how challenging it’s likely to be to rank for it. It is displayed as a value from 1 (low competition) to 100 (extremely high competition). Having an understanding of keyword competitiveness is undoubtedly good.

SEO 128

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Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Table of Contents What is keyword research? Why is keyword research important?

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Search Engine Land

OCTOBER 23, 2023

Here are four distinct areas where Bard surges ahead in the AI chatbot competition for SEOs: Schema markup generation On-page optimization Competitive analysis Technical SEO guidance Important reminder: Use your brain! Identify your competitors The first step in a competitive analysis is identifying your SEO competitors.

SEO 139

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Search Engine Land

APRIL 16, 2024

Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications for the competitive query [best printer 2024]. Sound familiar?

User-Generated 110

User-Generated SEO Product Branding 110

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

Market Research 145

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Hubspot Marketing

DECEMBER 19, 2023

That's not to mention use cases like customer service, product research, price optimization, marketing, and inventory management. That said, I use AI tools to help research product text. Regarding e-commerce, I use AI to help me with keyword research. Ben also uses AI for Amazon in customer service and product research. “I

Price 91

Price Transform User-Generated Market Trends 91

Search Engine Land

NOVEMBER 21, 2023

Join experts from Deloitte Digital, who unveil the research findings and highlight the four trends that lead to stronger customer relationships all around: higher satisfaction, stronger spending, better retention and deeper trust. Click here to view more Search Engine Land webinars. Click here to view more Search Engine Land webinars.

Transform 109

Transform Price Whitepaper Product 109

Search Engine Land

JANUARY 11, 2024

When doing a search for your brand – or your competition – these are the mentions from around the web that Google has deemed trustworthy. Use for competitive research This feature is also great for competitive research. Does the competition have high-performing pages you can replicate in a similar or better way?

SEO 128

SEO Branding Marketing Strategy Content Marketing 128

Buffer Marketing

MARCH 19, 2024

I’m going to break this process down into: Keyword research Optimizing your YouTube videos  💡 Search is just one of YouTube’s feed algorithms, and it’s worth getting to grips with the video ranking factors, like engagement and watch time, that influence these other areas.

SEO 109

SEO Analytics User-Generated Price 109

Search Engine Land

APRIL 5, 2024

Thinking, Fast and Slow’ by Daniel Kahneman This an intriguing exploration of human cognition backed by decades of academic research. One of the most important parts of keyword research is not understanding the overall volume of searches but the searches likely to result in the end goal.

SEO 121

SEO Marketing Marketers New Technology 121

Search Engine Land

OCTOBER 18, 2023

There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation. Read on to learn how marketers can use AI to turn calls into their competitive advantage. Conversation intelligence also provides several research opportunities.

Real Estate 107

Real Estate User-Generated Law Energy 107

Search Engine Land

AUGUST 15, 2023

So how do you go beyond a boilerplate SEO approach to get competitive? It comes down to competitive, keyword and audience analysis. Competitive keywords: Where to start? It’s a tall task, but there’s no sense in being daunted by the competition. What kind of keyword research can give you some traction?

CRM 95

CRM SEO Product Branding 95

Neil Patel

APRIL 1, 2023

Some industries are really competitive. Improve internal linking: After conducting keyword research , you’ll know how to optimize your content. Track keyword performance: Stay up on changes with keywords so you can pivot or research for replacements that will improve your performance. Search “flowers” to start.

Transform 140

Transform SEO Branding Product 140