Hootsuite

MAY 28, 2025

It can be tricky to understand whats the best option for your brand. We’ve also got some real-world examples of influencer marketing campaigns for inspiration Bonus !!! Influencer marketing tools help you manage all aspects of your influencer marketing strategy. They can come in the form of apps, software, or online platforms.

Influencer Marketing

Sprout Social

JULY 23, 2025

Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget. They monitor link clicks, conversions and sales, then distribute payments to affiliates, either monthly or once earnings hit a payout minimum.

Affiliate Marketing

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. For example: Increase website traffic by 30% in 30 days. Generate 500 qualified leads in two months. Achieve a 5% click-through rate (CTR) on paid ads.

PR

Lynton Web

APRIL 9, 2025

When companies manage multiple brands under one corporate umbrella, lead management becomes exponentially complex. Without a standardized system, leads often fall into a "black hole" when passed between brands, resulting in lost opportunities and revenue. Did the lead convert? Was follow-up timely?

Management

AWeber

MAY 19, 2025

Examples include ebooks, templates, online courses, audio files, and design assets. Once your creation is ready, you can deliver it instantlyscaling to hundreds or even thousands of customers without extra work. Why it works: Businesses and creators need fresh assets for content creation.

Product

Hubspot Marketing

FEBRUARY 10, 2025

One of my favorite examples of influence is in the 2004 film Mean Girls. Table of Contents What is B2B influencer marketing? How to Build a B2B Influencer Strategy Examples of Great B2B Influencer Marketing Tips for B2B Influencer Marketing Success What is B2B influencer marketing? Its absurd but also entirely realistic.

Influencer Marketing

Welcome Software

JUNE 30, 2025

The result is an intelligent system that goes beyond simple content generation or data analysis. Optimizely Opal provides contextual intelligence that comprehensively understands an organization's brand, historical performance, and strategic objectives. Adoption was cautious. Impact was inconsistent. Integration was rare.

Transform

Animalz blog

JULY 22, 2025

“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” That’s how Mallory Russell describes her journey at Square, where she grew a solo blog into an enterprise content engine. She treats generative AI as a time-saver, not a content factory.

SEO

Animalz blog

JULY 29, 2025

“So many people look at content as a cost center, and I want us to be a revenue driver.” In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy.

PR

Spiralytics

JANUARY 23, 2025

it feels like second nature to pull up a video or stream from your favorite content creator. Over the past few years, content creators like these have woven themselves into everyone’s routines, shaping how people relax, learn, and even shop. There are currently over 64 million YouTube content creators globally.

Gen Z

Animalz blog

JULY 1, 2025

“Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there.” ” Planning distribution first isn’t a new idea, but making it a hard rule is rare. She says, “I need to make sure that we have distribution and promotion plans in place before I ever put pen to the page.

Promotion

Animalz blog

MARCH 25, 2025

” In this episode of The Animalz Podcast, Alex takes us from the coffee shops of 2013 San Francisco to the cutting edge of AI content strategy. About Our Guest: Alex Halliday Alex Halliday is the founder and CEO of AirOps , a platform that helps brands drive organic growth through AI-powered content strategies.

User-Generated

Animalz blog

MARCH 13, 2025

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. ” Stewart offers concrete workflows, specific prompting techniques, and a clear vision for how content teams should restructure in response to AI.

Transform

Animalz blog

MARCH 20, 2025

“The thing that AI is really good at right now is giving us adequate stuff,” says Ines Lee, Head of Content at Ali Abdaal. ” In this episode of The Animalz Podcast, Ines shares how she went from teaching economics at Oxford to running the content machine behind one of YouTube’s biggest educational creators.

B2C

Welcome Software

JANUARY 30, 2025

We all know that content is king — or queen . And those experiences start (and end) with great content. Because to really nail it, you have to think beyond the world of basic content marketing. Because to really nail it, you have to think beyond the world of basic content marketing.

User-Generated

Unbounce

JANUARY 31, 2025

TABLE OF CONTENTS SHARE Andrew Dod Andrew Dod is a Chief Marketing Officer with 35 years experience in marketing, strategy, and communications, during which he launched over four dozen technology companies and hundreds of products. Author of two books, he is a five-time entrepreneur, including three agencies.

Logistics

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!). .”

CMO

SocialPilot

APRIL 10, 2025

While a free plan exists, key features like automated review invitations, analytics, and branding control require expensive upgrades. Verified G2 Review Limited Customization and Branding Control: There are enough reviewers that highlight a lack of branding customization on Trustpilot. Desislav K.

Management

Hubspot Marketing

SEPTEMBER 6, 2024

Table of Contents Why use AI tools for ecommerce? By analyzing your customer's data, such as interactions and behavior, AI can help you tailor product recommendations and content and create more targeted marketing campaigns. If I know anything about trying out new tools, it can quickly become costly. This can help!)

eCommerce

Animalz blog

FEBRUARY 27, 2025

Welcome to a new season of the Animalz Content Marketing Podcast. Seven pioneers in AI and content join us to answer one question: “Hello is there any value out there? The AI conversation in content marketing is deafening skeptics shouting from one side, shallow tips from fanboys on the other. HOW are they doing it?

SEO

Animalz blog

MARCH 27, 2025

.” After four weeks and seven guests, the Animalz Podcast season on AI & Content has concluded. In this finale, hosts Ty Magnin and Tim Metz synthesize the key insights, surprising revelations, and actionable takeaways from their conversations with AI innovators in content marketing. ” So what’s the answer?

SEO

Animalz blog

JULY 3, 2025

Remember when content marketing meant something other than chasing keywords? SEO isn’t dead, but its stranglehold on content strategy is finally loosening. Generate Pipeline Without Search SEO used to deliver a steady stream of new prospects discovering you through their searches. That world is back.

PR

Welcome Software

AUGUST 23, 2024

Displaying "X people purchased in the last 24 hours" will increase user confidence among potential customers, leading to higher click-through rates to product pages. Personalized content blocks: Implement user-specific content based on behavior or demographics. It has happened to each one of us. Let's dive in.

User-Generated

Animalz blog

JUNE 24, 2025

Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” This episode is a wake-up call for content marketers who want their work to matter. Distribution is a must.

B2C

Hubspot Marketing

APRIL 16, 2025

Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. But first, let's quickly jump into how to create visual content.

eBook

Animalz blog

MARCH 11, 2025

He explains that while many content marketers are hesitant about AI, its already reshaping the search ecosystem in two major ways. And the second is that the way you create content is becoming much more programmatized. His first successful venture helped Canadians access American Netflix content.

SEO

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse.

Customer

Animalz blog

MAY 27, 2025

Whats the one thing your audience should remember after reading your content? Thats the new standard Kay-Kay Clapp sets for enterprise content teams, and its a challenge to everything you think you know about how content works at scale. If youre leading content at scale, Kay-Kays approach is refreshingly practical.

Shipping

Animalz blog

JUNE 3, 2025

I am not here to create high-performing content for you. In this episode, she shares how she shifted enterprise content from chasing metrics to driving real influence. She makes a strong case for spicy POV content for the middle and bottom of the funnel, powered by real stories and backed by solid ops.

Advertisers

Hubspot Marketing

MAY 13, 2022

A strong digital marketing strategy helps your business achieve specific digital goals through carefully selected mediums. For instance, if the overarching goal of your digital marketing strategy is to generate more leads through social media, you might run a digital marketing campaign on Twitter. We cover that below.

Marketing Strategy

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Learn why they matter and how you can apply them to your overall content marketing plan. Interactive Content.

Market Trends

Hubspot Marketing

JANUARY 20, 2023

These 24 ideas cover content, advertising, social media, SEO, and lots more. Friendbuy improved call-to-action (CTA) clickthrough rate by 211% with A/B testing, for example. Image Source A simple design change like choosing a different photo, or tweaking the wording to connect with leads can convert more visitors.

eBook

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising. The 8 Best Content Marketing Companies of 2020.

Content Marketing

Hootsuite

JUNE 29, 2021

Benefits of social media for brand building. Increase brand awareness. Think people only connect with brands they already know on social media? When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall. Humanize your brand.

Real Estate

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Remember, content plays a huge role in your business growth.

Whitepaper

Hubspot Marketing

AUGUST 25, 2022

By building influencer relationships, brands can leverage an influencer’s reach to achieve their marketing goals. But if you're considering hiring an influencer for your brand, where do you even begin? In fact, for every $1 spent on influencer marketing, they’re getting $20 or more. million by 2025.

Influencer Marketing