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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

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How to use AI and automation to organize your content marketing

Martech

It doesn’t take long to realize that great content marketing strategies require more than just a color-coded content calendar. What’s challenging is staying on brand, while organizing content topics, copy, assets, contributors and deadlines. Then, customize your Airtable base in a way that works for your organization.

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How to Create the Ultimate Customer-First Content Marketing Plan via @sejournal, @semrush

Search Engine Journal

Learn how to create a content marketing plan that's tied not just to your objectives, but also to what your customers need in this guide. The post How to Create the Ultimate Customer-First Content Marketing Plan appeared first on Search Engine Journal.

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How to Start a Content Marketing Plan in 7 Easy Steps

Marketing Insider Group

That same logic applies to content marketing. But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. Not having a plan could derail your efforts and make ROI elusive.

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How to develop a content marketing plan

Sprout Social

How are you going to get it all out there in front of prospects and customers? Do you have specific goals tied to your content? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy.

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How to Develop an Effective SaaS Content Marketing Plan

Scoop.it!

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points.

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

The key to tackling these challenges is to become even more customer-focused. Marketers can customize performance videos using demographic settings like geography, age, and household income. The post Have You Tried Performance Video in Your 2020 Content Marketing Plan appeared first on Marketing Insider Group.