Search Engine Land

APRIL 8, 2024

How this prompt could be improved: You are a mid-market corporate finance boutique providing advisory services to businesses across our five key sectors: Sustainability; Software, Media & Technology; Business Services; Manufacturing & Distribution; and Health & Education.

Finance 102

Finance Manufacturing Health Education 102

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Marketing Insider Group

OCTOBER 20, 2020

Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level. Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. Why is Webinar Marketing Important for B2B Businesses? Source: ON24.

Thought Leadership 138

Thought Leadership Whitepaper Promotion Marketing 138

CXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Use thought leadership to spark conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Real Estate 61

Real Estate Content Marketing Whitepaper Transform 61

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. Here are four ways you can promote your content to increase engagement: 1.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Marketing Insider Group

AUGUST 26, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. This means creating content people actually want. ” .

Content Marketing 84

Content Marketing Whitepaper Thought Leadership Retail 84

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

At Socedo, as well many other B2B organizations, our marketing team focuses on facilitating a successful hand-off to sales. The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. I’d love to hear in the comments below.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

MAY 8, 2019

The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire. Content marketing is a crucial element of demand generation. Plus, they’ll be much more likely to remember your brand and come back to it in the future.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Marketing Insider Group

JULY 5, 2015

Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials? What The Content Marketing and Relationship Currency Facts Tell Us. Help Self-Educating Customers. More Content Is Always Better In The Eyes Of The Customer; but is it really?

Whitepaper 84

Whitepaper Customer Thought Leadership Energy 84

Adobe Experience Cloud Blog

JANUARY 15, 2014

Just because someone downloaded a whitepaper doesn’t mean he or she wants to talk to a sales rep. Luckily, a solid lead generation strategy will help you build trust and capture the interest of your buyers during the self-education process, and before they’re ready to contact sales. Why is Lead Generation Important?

Transform 134

Transform Whitepaper Thought Leadership Education 134

TechWyse

MARCH 8, 2023

Use social media to engage and educate your audience: Whether through storytelling, community building, or branding, sharing authentic and educational content can help you increase your visibility, stay in touch with clients and increase leads. They can also be a discount on a product or a seven-day free trial of your service.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Adobe Experience Cloud Blog

JANUARY 4, 2016

While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. The voice you use for your brand depends on the persona you’re creating content for. How to Determine Your Brand Voice.

Branding 92

Branding Thought Leadership Whitepaper PR 92

Rock Content

SEPTEMBER 14, 2017

the Saleslion) that read: What do the solar eclipse and content marketing have in common? And that we should stop making marketing analogies for everything that’s happening in this world. Of course, both of these are good to pursue to help differentiate ourselves within content marketing. Educational.

Content Marketing 54

Content Marketing Whitepaper Marketing Marketers 54

Moz

FEBRUARY 9, 2021

What’s a content brief? A content brief is a set of instructions to guide a writer on how to draft a piece of content. That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Tips for getting your content team bought in.

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Adobe Experience Cloud Blog

JUNE 13, 2011

At Marketo, we split our content into three different categories that correlate with the three stages in a typical B2B buying cycle: Early-stage content. Thought leadership rules B2B marketing because it appeals to prospects at all stages of the buying cycle. Short content is good.

Whitepaper 98

Whitepaper Transform Thought Leadership Price 98

Adobe Experience Cloud Blog

MARCH 1, 2019

Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. When I first got into the marketing game, I can honestly say I didn’t know the difference between the two. Continuing to educate yourself is key, especially in the always-changing landscape of marketing.

Thought Leadership 134

Thought Leadership Whitepaper Education eBook 134

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Content Marketing 126

Content Marketing Whitepaper Thought Leadership Marketing 126

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. Content plays a huge role in this process. Leads require skillful nurturing and guidance at every step to win trust.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Hubspot Marketing

AUGUST 11, 2022

As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. Your goal will be to consider your indirect competitors and educate them on the pros and cons. Consideration Stage. Decision Stage.

Whitepaper 144

Whitepaper eBook Education Price 144

SMA Marketing

APRIL 18, 2024

Content is King: Create high-quality, informative content that speaks directly to the needs and concerns of your target audience. Focus on well-written, engaging content that delves deep into your practice areas and offers valuable insights.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Tiecas

JANUARY 17, 2024

Doing so can attract potential customers, expand your market share, and ultimately drive business growth. Those are lofty goals for industrial content marketing. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

CXL

MAY 27, 2022

Educates; 2. Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. Hubspot’s free ideas generator helps people come up with new blog content. With content marketing. via Content Marketing Institute ]. Empowers; 3. Entertains.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

Marketing Insider Group

SEPTEMBER 28, 2020

They’re researching multiple brands and finding the best content out there—all before making a final purchase. For this reason, your content is essential to entertaining, educating, and converting potential customers. Build thought-leadership and credibility. Discover how to personalize and segment your audience.

Whitepaper 144

Whitepaper Thought Leadership Entertainment Education 144

Scoop.it!

APRIL 6, 2023

One of the best ways to achieve that is through content marketing. But as every marketer knows, publishing original content like case studies, whitepapers, videos, infographics, and industry research takes time. So, how do you stay in touch with your audience as you work on your original content?

Thought Leadership 80

Thought Leadership Whitepaper User-Generated Education 80

Marketing Insider Group

SEPTEMBER 21, 2020

Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Downloading an ebook or white paper. Sharing the content on social media. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Most blog posts focus on awareness stage content.

Whitepaper 123

Whitepaper eBook Key Performance Indicator User-Generated 123

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy. You want to be a thought leader?

Marketing Strategy 98

Marketing Strategy Whitepaper Content Marketing Marketing 98

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. She needed to create an influencer program that complemented the existing marketing campaign and set goals she could meet in the short timeline.

Influencer Marketing 102

Influencer Marketing Branding Whitepaper Thought Leadership 102

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. Well, guess what?

Branding 98

Branding Whitepaper Education Traditional Marketing 98

Marketing Insider Group

FEBRUARY 2, 2021

Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Content Marketing. Interviews.

Digital Marketing 109

Digital Marketing Whitepaper User-Generated eBook 109

Sachs Marketing Group

JANUARY 30, 2023

Content Marketing Content marketing involves creating and sharing valuable content, such as blog posts, articles, and videos, to attract and engage potential clients. Content marketing can help law firms establish themselves as thought leaders in the industry and provide valuable information to potential clients.

Law 70

Law Digital Marketing Whitepaper User-Generated 70

Marketing Insider Group

FEBRUARY 13, 2023

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. On average, LinkedIn Live videos get 7x more engagement and 24x more comments than content uploaded directly to a social network. Driving Traffic.

B2C 121

B2C Whitepaper Marketing Marketers 121

Adobe Experience Cloud Blog

AUGUST 23, 2018

B2B companies are relying more and more on content marketing to promote and sell products. In time, brands hope to build a content library full of assets they can use to inform, educate, and persuade people to act. Second, it can help you determine if your marketing efforts are paying off. Read reviews.

Whitepaper 120

Whitepaper Thought Leadership eBook Management 120

Welcome Software

MARCH 29, 2022

An editorial calendar is a long-term timeline for planning and executing your content marketing strategy. Closely related to other planning tools like publishing schedules and content calendars, an editorial calendar often serves as the primary or master calendar from which more detailed plans are derived.

Gen Z 52

Gen Z Whitepaper Thought Leadership Management 52

Adobe Experience Cloud Blog

FEBRUARY 4, 2016

And not just the gated content, but also blog posts, videos and any other ungated asset that drove people to connect with you. For many marketers, these questions can feel hard to answer. But how can you identify specific high-performing content assets and their contribution to lead generation and nurturing? Direct Leads.

Analytics 91

Analytics Whitepaper eBook Thought Leadership 91