Hubspot Marketing

JANUARY 28, 2025

In one campaign targeting B2B clients, we initially distributed the budget equally across paid search, LinkedIn ads, and content marketing. According to Mostafa, Content marketing was effective in nurturing LinkedIn leads but was underfunded in the initial allocation. Conversion rates on LinkedIn increased to 48%.

Non-Profit

Animalz blog

APRIL 17, 2025

” Content amplified event marketing Will says events like Rilla Masters are essential for them, generating “half our new leads.” This content-event integration turned isolated conference touchpoints into an ongoing engagement cycle, making Rilla’s event marketing more efficient and effective.

SEO

Martech

MARCH 26, 2025

.” Once you’ve collected the data, choose “one narrative/throughline per piece of content” to avoid overwhelming attendees. Dig deeper: How 3 companies are reinventing event marketing with SoLoMo “It’s more important to share what the data means and how your audience can use it,” Linn said.

Marketing

Vertical Response

JULY 14, 2025

Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding. Reliance on volunteers for marketing can lead to inconsistencies due to varying levels of commitment and expertise.

Non-Profit

Martech

JANUARY 3, 2025

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. But veteran event professionals know success lies in the details and building flexibility into your budget from the start.

Logistics

Hubspot Marketing

AUGUST 7, 2025

They also tend to be the marketing decision-maker and the one held accountable for hitting metrics. Efficiency metrics: Return on marketing investment (ROMI), Customer Acquisition Cost (CAC), marketing-sourced pipeline, Marketing Efficiency Ratio (MER) Content Marketing Manager They own content creation and SEO.

Marketers

Vertical Response

JANUARY 18, 2025

For example, personalized email subject lines conveying urgency can lead to higher open rates and consumer action in event marketing content marketing. Tailoring urgency messages based on user behavior can significantly boost engagement and conversion rates.

Millennials

Martech

OCTOBER 30, 2024

Virtual events and webinars don’t stop when the live stream ends! Imagine if your virtual events could continue driving engagement, generating leads, and boosting your ROI for months to come. That’s just the tip of the iceberg. It’s possible with the right on-demand strategy.

Whitepaper

Martech

MAY 27, 2025

That will also give you more time to create more thoughtful webinar content. Dig deeper: How 3 companies are reinventing event marketing with SoLoMo 3. Make your webinar content work for everyone For the audience to get value from your webinar, it must provide educational content addressing their pain points.

Logistics

Aspiration Marketing

SEPTEMBER 13, 2022

In fact, when it comes to the realm of event marketing, over 75% of content marketers say that it’s the single most effective marketing channel in their arsenal. Whether it’s a pitch meeting, a conference, or a trade show, nothing replaces the human touch for getting a deal done.

Event Marketing

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing

Marketing Insider Group

DECEMBER 19, 2017

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Not more ‘stuff.’ They […].

Event Marketing

Marketing Insider Group

AUGUST 23, 2017

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher.

Event Marketing

Marketing Insider Group

APRIL 24, 2019

The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.” ” Everyone looked up. Trying […].

Event Marketing

Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions.

Event Marketing

Marketing Insider Group

MAY 21, 2014

Event Advice From The Masters. Pam Kozelka, is the VP of Operations at the Content Marketing Institute , the organization that puts on the amazing Content Marketing World every fall. This year Content Marketing World will be held in Cleveland, OH. Content Marketing'

Event Marketing

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. appeared first on Marketing Insider Group.

Content Marketing

Marketing Insider Group

SEPTEMBER 6, 2017

Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. With the technology available […].

Event Marketing

Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? I would argue that getting your content strategy right is the key to your overall success.

Event Marketing

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Content Marketing

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up.

Content Marketing

Marketing Insider Group

OCTOBER 25, 2018

Event marketing isn’t just what happens at the event. While the pre-event email may be a simple message to guide people to visit you, what are you doing post-event? The post Content Marketing and Trade Shows: How to Drive Conversions Post-Event appeared first on Marketing Insider Group.

Content Marketing

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing

Marketing Insider Group

SEPTEMBER 8, 2016

Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Once that data has been captured, marketers can send triggered email campaigns or notifications to their CRM […]. The post How To Rock Event Marketing ROI [Infographic] appeared first on Marketing Insider Group.

Event Marketing

Marketing Insider Group

FEBRUARY 26, 2019

Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. This does not have to be a figment of your imagination as live events are quickly becoming a top marketing priority for businesses.

Marketing Strategy

Rock Content

SEPTEMBER 18, 2016

Content marketers learn a lot about the people in their target audience by reviewing their online behavior. At this year’s Content Marketing World , one of the biggest topics raised was the need to connect with prospective customers. All of these points are crucial to becoming an effective content marketer.

Content Marketing

Influence & Co

NOVEMBER 22, 2023

As a marketer, your content strategy is your ace in the hole. This is where a blend of traditional and digital content comes into play, embodying trade show content ideas that not only attract, but also engage and retain your audience. In the bustling arena of trade shows, standing out is the name of the game.

Event Marketing

Marketing Insider Group

OCTOBER 22, 2019

Now let’s look at how events are such a huge part of an effective Content marketing strategy! It may sound backward, but live events could be what your current marketing strategy is missing, and they don’t have to be a massive production to plan and run. Using Events in Your Content Marketing Plan.

Content Marketing

Content Marketing Institute

MAY 7, 2021

Get inspired by Terminus’s twist on virtual event marketing, TeamUp’s pivot from the traditional business anniversary celebration, and the findings of Managing Editor’s 2021 report on content marketing careers.

Event Marketing

Martech

SEPTEMBER 1, 2023

B2B marketing Business-to-business marketing is tough, but these experts can make it a lot easier. Content marketing Want your content to connect? Want to find out the latest content marketing strategies? Events Marketing Whether it’s digital or F2F, these folks know how to make your events happen.

Event Marketing

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. Tickets for next year’s event.

Event Marketing

Adobe Experience Cloud Blog

DECEMBER 12, 2013

But they can also be a powerful part of your content marketing strategy. After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 26, 2014

Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. I needed to bring back the best tchotchkes that the event had to offer. Event Marketing b2b Consumer'

Thought Leadership

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

The content marketing innovator that is Doug Kessler, Co-Founder and Creative Director of Velocity, drew a huge crowd to his keynote on tone of voice, or more specifically mastering it. Doug’s opening outlined how tone of voice is the most ignored and under-valued aspects of content marketing.

Entertainment

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Event Marketing

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Content Marketing World (September 8-11) – Cleveland, OH. What were your favorite events of 2013? Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' MozCon (July 14-16) Seattle, WA.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 16, 2014

Content Marketing World Sydney (March 31-April 2) – Sydney, Australia. ADMA (Association for Data-Driven Marketing & Advertising) Data Day (April 7-10) – Melbourne & Sydney, Australia. Event Marketing' The Big Rethink 2014 (March 18) – London, UK. Ad-Tech (March 18-19) – Sydney, Australia.

Thought Leadership