Search Engine Journal

JANUARY 27, 2022

Tired of the same old B2B whitepapers? These ideas will help your content stand out and drive more leads. The post 10 Creative Whitepaper Ideas To Score Big With Your B2B Audience appeared first on Search Engine Journal.

Whitepaper 88

Whitepaper Content Marketing Marketing Marketers 88

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Influence & Co

JULY 21, 2022

" The Ultimate Guide to Content Marketing " is one of our most popular whitepapers to date. But after three years and 1,000+ downloads, we decided it was time for a change.

Content Marketing 83

Content Marketing Whitepaper Marketing Marketers 83

OnDemand CMO

NOVEMBER 15, 2022

While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. So what are the advantages of ebooks , and how can they enhance your content marketing? Plus, since ebooks are designed to be read on a screen, they are perfect for marketing to today’s omnichannel shoppers. .

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Search Engine Land

DECEMBER 12, 2023

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Learn more about how GenAI is fueling a content marketing innovation. GenAI users report saving an average of 11.4

Digital Marketing 113

Digital Marketing Content Marketing User-Generated Marketing 113

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Marketing Insider Group

JUNE 13, 2017

But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup […]. The post What Makes a Great Whitepaper? appeared first on Marketing Insider Group.

Whitepaper 88

Whitepaper Education Marketing Marketers 88

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Content Marketing 137

Content Marketing Key Performance Indicator User-Generated Whitepaper 137

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

OnPassive Marketing

JULY 18, 2022

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? Why Content Marketing Is Important.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 114

Transform Digital Marketing Content Marketing Marketing 114

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Search Engine Land

OCTOBER 18, 2023

According to Deloitte Digital’s newly released research, 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024. The post The reality behind content marketing and AI appeared first on Search Engine Land.

Content Marketing 119

Content Marketing Marketing Marketers Product 119

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Offer downloadable digital content. Free trials.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. Jharaphula breaks down internet readers into six distinct groups.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. The biggest ideas driving the brand are converted into actionable guidance for marketers and communicators. But it doesn’t need to be just white papers and webinars.

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Transform 111

Search Engine Land

NOVEMBER 8, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 110

Transform Digital Marketing Content Marketing Marketing 110

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. Watch your marketing efforts drastically improve by being aware of and avoiding these five mistakes. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 130

Marketing Strategy Content Marketing Gen Z Whitepaper 130

Marketing Insider Group

JANUARY 27, 2020

Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. That’s the power of a robust content strategy. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup.

Marketing Strategy 134

Marketing Strategy Content Marketing Whitepaper Manufacturing 134

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. You’ve spent countless hours developing content for potential buyers. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan.

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Search Engine Land

NOVEMBER 29, 2023

Inside, you’ll find: Creative ideas for awareness-stage content like videos, podcasts and social posts Tips for driving leads with middle-funnel content like webinars and newsletters Guidance on final conversion content like case studies and product reviews Visit Digital Marketing Depot to download The Content Marketer’s Funnel from WordPress VIP. (..)

Digital Marketing 141

Digital Marketing Content Marketing Marketing Marketers 141

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 131

Influencer Marketing Whitepaper User-Generated Marketing 131

Rock Content

MARCH 14, 2024

This means your content strategy needs a serious overhaul, and personalization is the key to unlocking its true potential. This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal.

Whitepaper 107

Whitepaper User-Generated eBook Health 107

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 120

Whitepaper eBook User-Generated Marketing 120

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Content Marketing Institute

MAY 4, 2018

If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency. Marketing people would say “I see a filter.”. And if you put the salesperson and the marketing person together, each might say, “What do you really mean by that?”.

Content Marketing 99

Content Marketing Whitepaper Marketing Marketers 99

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

Whitepaper 117

Whitepaper Thought Leadership Advertising Advertisers 117

Content Marketing Institute

OCTOBER 16, 2020

This week, CMI is wrapping up Content Marketing World, but today we’re talking white papers, how content saved The New York Times, and a new stack as content production ramps up.

Whitepaper 121

Whitepaper Content Marketing Product Marketing 121

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128