Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. This system helps prioritize sales efforts, target key accounts and improve conversion rates.

Direct Mail 118

Direct Mail Gen Z Customer Whitepaper 118

Martech

JULY 26, 2024

Mastering the customer journey Guiding visitors through their customer journey requires a strategic, data-driven approach: Precise targeting for awareness : Use advanced SEO and content marketing strategies to attract high-intent visitors searching for solutions in your industry.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Marketing Insider Group

JANUARY 6, 2025

Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers. Calls-to-action create a bridge between consuming content and initiating contact with your brand. Using Internal Links Strategically Linking to related content within your blog increases time spent on your site while improving SEO.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Martech

DECEMBER 5, 2024

The same applies to how personality types consume certain content assets (case studies, white papers, videos, etc.). Often, their motivations were to seek new information to share with others — hence the term “influencer.”

Whitepaper 131

Whitepaper Marketing Marketers Analytics 131

Search Engine Land

JULY 23, 2024

Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. ebooks, whitepapers).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

DECEMBER 10, 2024

With generative search engines increasingly pulling responses from brand-owned content, marketers who adapt their strategies to GEO can: Increase visibility in generative search results. These include blogs, videos, whitepapers and other resources that generative models can cite directly.

Transform 137

Transform Whitepaper User-Generated CMO 137

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. Let’s Talk

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Education 52

Marketing Insider Group

DECEMBER 9, 2024

Align your content topics with these intents to attract the right audience and meet their expectations. Determining Content Formats Decide which types of content will best suit your SEO strategy. Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings.

SEO 114

SEO Whitepaper Management Analytics 114

Backlinko

NOVEMBER 18, 2024

Whitepapers: In-depth reports or guides on the topic with detailed information. How to Write a Content Brief Creating an effective content brief requires balancing structure with flexibility. Relato Relato is a project management platform designed for content marketing teams. Use them as references.

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Martech

APRIL 23, 2025

Dig deeper: Beyond the funnel: A new approach to content marketing 3. The best way to make your content relatable is grounding it in a situation your audience has experienced. Better CTA examples Instead of: “Download our white paper.” Paint a real-world scenario Skip the fluff.

Whitepaper 127

Whitepaper Thought Leadership CRM Performance Marketing 127

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Many of our content heroes share their insights below. Less experienced marketers are more likely to struggle.

Marketing 69

Marketing Marketers Whitepaper Content Marketing 69

Orbit Media Studios

JUNE 24, 2025

If you have a documented content marketing mission statement , this is easy. Good : toolkits, reports, case studies, free downloads, assessments, quizzes, cheatsheets Bad : ebooks, long whitepapers, webinars, generic info, contact us Some gifts have higher perceived value than others! You can find Andy on LinkedIn. Yes, please!

Law 111

Law Transform Whitepaper CMO 111

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Marketing Insider Group

OCTOBER 15, 2024

LinkedIn Ads: For B2B marketers, LinkedIn provides a professional audience, making it an excellent channel for promoting services, white papers, or events. LinkedIn’s advanced targeting options allow businesses to reach decision-makers and key professionals in specific industries.

Advertisers 63

Advertisers Advertising Whitepaper User-Generated 63

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Marketing Job Skills Similar to job requirements and qualifications, this section should state what technical and/or soft skills are needed for a candidate to perform in the role.

Management 111

Management Inbound Marketing Marketing Marketers 111

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Welcome Software

MAY 7, 2025

Here’s why you should be doing it: Maximizes your content value There are no limits of the number of times you can recycle an asset, or the number of formats it lives as. Content repurposing allows you to republish existing content and engage different audience segments in the formats they prefer.

Transform 52

Transform Whitepaper Management Marketing Strategy 52

Animalz blog

JUNE 17, 2025

Face-to-face connection still matters, especially as AI changes content marketing. Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world delivering this research.” For content marketers, this is a blueprint for turning research into real, relationship-driven growth.

Whitepaper 62

Whitepaper Logistics Branding Customer 62

Animalz blog

MAY 22, 2025

Hear from content leaders of some of the biggest names in SaaS sharing the systems they’ve built, the battles they’ve fought, and the lessons they’ve learned along the way. Enterprise content marketing is mysterious, even to those on the inside. Tim Metz is Director of Marketing and Innovation at Animalz.

Content Marketing 57

Content Marketing Whitepaper Marketing Marketers 57

Hubspot Marketing

FEBRUARY 25, 2025

Brand content bylined by or featuring industry experts (e.g., 90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. Content Marketing Institute ) Email marketing reigns supreme, with 34% of marketers using it in their strategies.

Transform 94

Transform Marketing Marketers Gen Z 94

Welcome Software

OCTOBER 31, 2024

The bottom line is that the more content you have at your disposal, the better the chances of surfacing relevant content. Scaling content creation is easier than you think. Start by identifying weaknesses in your customer lifecycle and start targeting those areas with the right type of content.

Whitepaper 52

Whitepaper eCommerce Content Marketing Customer 52

Martech

OCTOBER 29, 2024

Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert. Online success hinges on making it fast and easy for users to find what they’re looking for.

eCommerce 116

eCommerce Management Product Whitepaper 116

Marketing Insider Group

MAY 19, 2025

Content marketing is everywhere. From social media to blogs, companies rely on engaging content to attract audiences, build trust, and sell products. The demand for fresh, creative content is skyrocketing, and businesses are constantly looking for people who can write well, think critically, and deliver engaging information.

Content Marketing 52

Content Marketing Transform Whitepaper Marketing 52

Welcome Software

JULY 1, 2025

👉 Your storytelling is cohesive Campaigns, content, and customer communications should feel like part of the same narrative arc so your audience can relate all your marketing materials back to you, and think "oh yeah, that's that brand". . Check out our guide to using AI for content consistency (it's one for the whole team to enjoy).

Branding 40

Branding Whitepaper Customer Journey Marketing Strategy 40

Neil Patel

JULY 11, 2025

By identifying specific audience segments—such as their goals, challenges, professional roles, or even preferred channels—content teams can tailor their voice, style, and subject matter to meet users exactly where they are. This level of precision helps ensure that your content actually gets noticed and appreciated by your target audience.

CRM 66

CRM Whitepaper Analytics Education 66

verse.ai

DECEMBER 18, 2024

Improving lead generation and customer engagement Takeaway #1: Use 24/7 coverage for customer engagement In our whitepaper on the best times to contact leads , we found that 45% of leads responded outside of business hours, while 40% of leads responded during business hours. Using ads or social media to drive website traffic.

Customer 69

Customer Law Whitepaper Price 69

Welcome Software

MAY 2, 2025

Whether you’re a hands-on content marketer juggling deadlines or a marketing leader trying to scale content production without sacrificing on that all-important quality, you’ve probably already welcomed an AI tool (or five) into your workflow. After all, a tweet ≠ a whitepaper ≠ a landing page.

Whitepaper 52

Whitepaper eBook Branding Product 52

Hootsuite

OCTOBER 18, 2024

If you’re starting from scratch and you’re not sure what types of content to post, try the 80-20 rule : 80% of your posts should inform, educate, or entertain your audience 20% can directly promote your brand. Ideally, you will generate content types that are both suited to the network and the purpose you’ve set out for that network.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Duct Tape Marketing

NOVEMBER 7, 2024

John Jantsch (18:56): I wonder how, there's one thing that I don't think a lot of content marketers talk about, and this is I think both B2B and B2C is I think we sometimes underestimate how the consumers of that content are also using ai.

Customer 69

Customer Transform Energy Health 69

Power Digital Marketing

JUNE 3, 2025

Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Gated content is a great way to collect lead information while demonstrating expertise. Implement clear CTAs, lead magnets, and dedicated landing pages.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Tiecas

JULY 23, 2024

Social Media Marketing: Social media platforms like LinkedIn can be an excellent source for promoting new content, such as blog posts and white papers, and driving webinar registrations. 95% of manufacturing marketers use LinkedIn, and 62% found it to be extremely useful.

Manufacturing 52

Manufacturing Whitepaper Marketing Marketers 52

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Customers.ai

JANUARY 2, 2025

Can trigger-based email marketing be used for B2B businesses? Yes, trigger-based email marketing works well for B2B businesses by automating responses to actions like downloading a whitepaper, attending a webinar, or visiting key pages on a website.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketing 81

Welcome Software

NOVEMBER 12, 2024

To execute these functions, you’ll need a multi-layered approach that often includes a bunch of software solutions all working together, such as a customer data platform (CDP) , a content marketing platform , an experimentation solution , a dedicated personalization solution , and analytics suite.

Market Segmentation 52

Market Segmentation Price Whitepaper Customer Journey 52

SocialPilot

JUNE 18, 2025

Offer free resources such as guides, webinars, or templates, and use strong CTAs to guide prospects down the sales funnel.” — Ann Handley , Content Marketing Expert How it Works in Practice: To generate leads, focus on solving problems, not selling. “To generate organic leads, focus on providing value upfront.

Real Estate 59

Real Estate Transform User-Generated Education 59

Backlinko

MAY 31, 2025

But your calendar isnt going to get you far without great content ideas. Get inspired by these 23 outstanding content marketing examples. A social media planner is your compass for navigating this constantly changing space.

User-Generated 90

User-Generated Analytics Whitepaper Management 90

Orbit Media Studios

JANUARY 22, 2025

SEO and keyword analysis (using a keyword gap report) Website and content marketing analysis (using the sitemap.xml file) Messaging and positioning analysis (using screenshots of homepages) So, a little bit of everything. If the report shows your competitions marketing performance, do some AI competitive analysis. Yes, please!

Branding 69

Branding SEO Whitepaper CMO 69