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How STCHealth uses intelligent chat to help people access their immunization records

Martech

They didn’t have the support team in place to meet such high demand. This is how we discovered conversational marketing platform Botco.ai,” explained Michelle Bonjour, STCHealth’s Director of Consumer Engagement. That pings their state health department for their vaccine Information.

Health 116
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How to Create AI Marketing Personas with 8 Powerful Prompts

Orbit Media Studios

ChatGPT’s output: Name: Taylor Rodriguez Background: Taylor Rodriguez is a compassionate and dedicated Marketing Director of a non-profit organization, Midwest Health Initiative, which holds a mission to enhance access to healthcare resources in under-served communities. But Bing does.

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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

For example, if a retail brand wanted to combine mobile campaigns with digital out-of-home, they could place an interactive display in a mall. And thanks to today’s technology, marketers can remotely schedule and manage digital out-of-home campaigns across locations in a matter of clicks. to optimize publish times for a campaign.

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How to Read the Complex Digital Landscape to Better Track Your Audience Journey

Adobe Experience Cloud Blog

The easiest place to start in defining stages for your journey map is to include the targeted categories of relationship progress. For larger, more complex relationship development or selling cycles, it may be important to create additional stages that indicate relationship health. Consideration #1: Track Relationship Progress.

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How to measure the impact of brand marketing

Martech

Increased awareness is often the first indicator of a successful brand campaign, as it is a necessary shift for subsequent audience engagement and conversion. Marketers can gauge the effectiveness of their reach and message penetration by measuring top-of-mind and unaided brand awareness before and after a campaign.

Branding 129
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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

But 2020 may be the year it sticks across all platforms and properly overthrows the “I” word in places it’s reigned supreme—namely, Instagram. Welcome to @creators, the place for creators like you to get inspired and up your game on Instagram. ???? So, expect stronger vetting to take place on both sides of the bargaining table.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

And as a place for us to get started, I see opportunities in, lead scoring, sorting, categorization at scale, data hygiene exercises, working with unstructured qualitative data that is historically a nightmare to try and automate off of. So we’re pretty excited that we’re at that place. So, we work in the insurance space.