Rock Content

JULY 15, 2023

Incredible content that resonates with your audience and attracts the trust of search engines is the heartbeat of any digital marketing strategy. But there are certain key steps every digital marketer needs to take in order to ensure all their bases are covered. What Are the 5 Steps to Developing a Content Strategy?

Transform 91

Transform Digital Marketing Copywriting eBook 91

Rock Content

SEPTEMBER 9, 2023

By now, every business owner and brand manager knows that content is king in digital marketing. Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. Placing an order is a quick and straightforward process.

Price 86

Price Copywriting Analytics Communications 86

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Digital Marketer

JULY 7, 2023

Whatever it is, you need to be crystal clear about WHY you want to use ChatGPT in the first place. Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Search Engine Land

APRIL 12, 2023

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization.

SEO 118

SEO Copywriting User-Generated Real Estate 118

Exposure Ninja

SEPTEMBER 18, 2023

You’ll learn the importance of product and price, the difference between outbound and inbound, why TOFU isn’t something you eat, and why you may get a higher ROI by learning how to use just one digital marketing channel (rather than several). Key Marketing Terms The marketing world is full of new terms and snappy acronyms. . Δ

PR 52

PR Copywriting Marketing Marketers 52

Rock Content

SEPTEMBER 16, 2023

Digital Marketing starts by attracting people. If you can’t bring the right audience to your digital channels , you won’t get results. Earlier in the article, we mentioned that organic traffic has become a primary focus for many companies investing in Digital Marketing.

User-Generated 76

User-Generated Transform SEO Digital Marketing 76

Rock Content

OCTOBER 16, 2020

Digital Marketing starts by attracting people. If you can’t bring the right audience to your digital channels , you won’t get results. Earlier in the article, we said that organic traffic had become the main interest of many companies that decide to invest in Digital Marketing. Content Marketing.

User-Generated 115

User-Generated Copywriting SEO eBook 115

Rock Content

FEBRUARY 15, 2024

They’re also easy to find and navigate in the first place, especially when it comes to web experiences. Effective CTAs: Use clear, action-oriented language Leverage contrasting colors to help them stand out Are easily clickable Are visually appealing and easy to spot Calls-to-action work well across all of your digital assets.

Copywriting 77

Copywriting Energy eBook Product 77

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Understand the technical limitations of your audience Are they primarily iPhone users?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Acquisition Marketing. Affiliate Marketing. Contextual Marketing. Digital Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

CXL

MAY 27, 2022

Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Hubspot Marketing

JANUARY 10, 2024

I'll go through the basics of how retargeting works , explain how you can use it to support your larger marketing goals, and outline an example of a Facebook Ad retargeting campaign. For example, you might use retargeting to send a list of contacts that have downloaded an ebook and invite them to sign up for a free trial of your product.

User-Generated 107

User-Generated Advertising Advertisers Product 107

Unbounce

APRIL 18, 2024

How to do it right: Make signing up for your email list a breeze by placing clear and enticing signup forms throughout your website, especially on high-traffic pages like your homepage and product listings. Remember, email marketing is about building relationships, not just pushing transactions.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Unbounce

SEPTEMBER 12, 2023

Lead gen landing page best practices How to create a lead gen landing page Lead gen landing page examples SHARE Hayley Mullen Hayley is a former Copywriter on Unbounce’s content team. Signed, a totally unbiased copywriter.) Why do you need a lead gen landing page? Though messaging is indeed very important!

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Neil Patel

MARCH 28, 2023

As part of your Facebook conversion campaign, you have to educate and persuade them first if you intend to boost your conversion rate—and to do that, you need a system in place to communicate with them regularly. One of the first places to start is the platform and device placement. Sounds easy enough, right? What motivates them?

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Rock Content

JULY 13, 2023

Creating it is the basis of a Digital Marketing strategy. Today’s audience places a lot of importance on recommendations from other people, and they tend to share these recommendations with others. This creates a cascade effect that helps consolidate your company as an authority in the market.

CRM 79

CRM eBook Communications B2C 79

Campaign Monitor

MARCH 8, 2022

General Assembly offers educational courses, workshops, and boot camps in topics like coding, digital marketing, analytics, user experience (UX) design, and software engineering. . SEO giant Moz sends out a semimonthly email newsletter to share 10 of valuable, recent articles about search engine optimization and digital marketing.

Email Marketing 79

Email Marketing eCommerce Education User-Generated 79

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Choose the best inbound marketing channels Once you’ve dug deep to learn who your ideal customers are, it’s time to discover where they hang out online and are most likely to engage with your brand.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

CXL

OCTOBER 1, 2022

Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. The dark funnel refers to the different places where buyers engage and make decisions that marketing teams can’t attribute. These places include: Communities and groups (e.g.,

SEO 86

SEO User-Generated Branding Copywriting 86

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events.

PR 52

PR Marketing Marketers User-Generated 52

Unbounce

OCTOBER 24, 2023

Offering free resources, like ebooks, templates, freemiums, or free trials allows potential customers to experience the value of your product first-hand prior to committing to a monthly or annual subscription. With this information in hand, you can design SaaS digital marketing campaigns around each channel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Duct Tape Marketing

NOVEMBER 20, 2014

Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. About Liz O’Neil Dennison – Liz is content marketing manager at Kapost, a software that allows marketers to develop, manage, distribute and analyze their content from one place. Content marketing Copywriting Liz O’Neil Dennison'

Copywriting 67

Copywriting Whitepaper eBook Global Marketing 67

Duct Tape Marketing

AUGUST 8, 2019

Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. Marketing Materials.

Marketing 54

Marketing Marketers Price SEO 54

Marketing Insider Group

JANUARY 24, 2013

. @ Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Irvine, CA.

PR 111

PR Whitepaper CMO Marketing 111

Unbounce

APRIL 23, 2019

Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

Marketing Insider Group

JUNE 23, 2020

Just like digital marketing, web design has its own trends to follow if you want to stay current. Right now, since your customers likely can’t meet with you in person, your web strategy, which includes your website and your online marketing presence, is more important than ever. What is a Web Strategy?

Copywriting 142

Copywriting eBook SEO New Technology 142

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

A recognized thought leader, he is a Marketing Land curator and was a SEOMoz Search Engine Ranking Factors and Google News Ranking Factors panelist in 2011. Nick Eubanks: Nick has been helping companies with their digital marketing since 2004. of Digital Strategy at W.L. Follow him on Twitter. He is currently the V.P.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Sprout Social

JANUARY 5, 2017

That’s why professional copywriters get paid the big bucks to do it. Still, you don’t need years of training to figure out why your visitors should claim your ebook, free trial offer or product. For example, are you offering your visitors an ebook on how to learn expert copywriting techniques? A Benefit-Oriented Headline.

Copywriting 91

Copywriting User-Generated eBook Food 91