Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Google offers this 4-module content marketing course as a part of a longer course in digital marketing.

Content Marketing 125

Content Marketing Copywriting Marketing Marketers 125

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. SEO copywriting — Any copy that is meant to be read by a machine, like Google’s web crawler, can be produced by a machine.

User-Generated 128

User-Generated Copywriting Marketing Automation Platform eBook 128

Hubspot Marketing

JANUARY 7, 2024

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

Copywriting 103

Copywriting CMO PR Social Media Marketing 103

Martech

APRIL 28, 2023

Dig deeper: The end of marketing or a new beginning? The truth about AI Integrating generative AI models into content development The significance of content in digital marketing cannot be overstated. Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports.

Whitepaper 126

Whitepaper Transform User-Generated Marketing 126

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Hubspot Marketing

JUNE 7, 2022

As a direct response copywriter, I specialize in making readers take a specific action. If you're hiring for a mid-level content marketer, for example, consider words like "strategist," "specialist," or even "manager." Is the content you produce part of a much larger digital marketing operation?

eBook 143

eBook Food Entertainment eCommerce 143

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Unbounce

MAY 13, 2024

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Examples would be an ebook, whitepaper, or webinar registration.

Price 105

Price eCommerce User-Generated Copywriting 105

Rock Content

SEPTEMBER 9, 2023

By now, every business owner and brand manager knows that content is king in digital marketing. Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. But it’s no longer enough to post to a company blog once a week.

Price 88

Price Copywriting Analytics Communications 88

Digital Marketer

JULY 7, 2023

Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​ ChatGPT prompt: “Generate 10 blog post ideas about digital marketing trends in 2023.”

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Rock Content

JULY 15, 2023

Incredible content that resonates with your audience and attracts the trust of search engines is the heartbeat of any digital marketing strategy. But there are certain key steps every digital marketer needs to take in order to ensure all their bases are covered. What Are the 5 Steps to Developing a Content Strategy?

Transform 92

Transform Digital Marketing Copywriting eBook 92

Rock Content

SEPTEMBER 16, 2023

Digital Marketing starts by attracting people. If you can’t bring the right audience to your digital channels , you won’t get results. Earlier in the article, we mentioned that organic traffic has become a primary focus for many companies investing in Digital Marketing.

User-Generated 77

User-Generated Transform SEO Digital Marketing 77

Search Engine Land

APRIL 12, 2023

That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. i.e., “I’m a digital marketing strategist helping small businesses reach more customers online.”) It really is a no-brainer.

SEO 120

SEO Copywriting User-Generated Real Estate 120

Rock Content

FEBRUARY 15, 2024

Among other things, user or buyer personas can help you improve UX by: Making it easier to move into your end user’s head when designing or revamping digital experiences Streamlining communication between all members of your creative team, including designers, copywriters, marketers, and so forth.

Copywriting 79

Copywriting Energy eBook Product 79

Exposure Ninja

SEPTEMBER 18, 2023

You’ll learn the importance of product and price, the difference between outbound and inbound, why TOFU isn’t something you eat, and why you may get a higher ROI by learning how to use just one digital marketing channel (rather than several). This is completely fine — learn how you want to learn.

PR 52

PR Copywriting Marketing Marketers 52

Rock Content

OCTOBER 16, 2020

Digital Marketing starts by attracting people. If you can’t bring the right audience to your digital channels , you won’t get results. Earlier in the article, we said that organic traffic had become the main interest of many companies that decide to invest in Digital Marketing. Content Marketing.

User-Generated 116

User-Generated Copywriting SEO eBook 116

Unbounce

MARCH 12, 2024

Ebooks and guides Pen a page-turning ebook thriller, a guide to urban beekeeping, or a cookbook with the delicious recipes your grandma brought over from the old country. In the digital library, every shelf is an opportunity. For ebooks, familiarize yourself with formatting tools like Scrivener.

Product 59

Product eCommerce eBook Shipping 59

Digital Marketer

FEBRUARY 23, 2023

Your Marketing Career is Safe If You Want It to Be I speak to a lot of well-established, successful marketers who have been in marketing for over 20 years. If you don’t have a well defined overall marketing strategy, you don’t need to create one from scratch. They’re NOT worried. TAKE ACTION!

Energy 81

Energy Copywriting Marketing Marketers 81

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Make your copy clear and unambiguous Generic CTAs are the death of your conversion rates.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Acquisition Marketing. Affiliate Marketing. Contextual Marketing. Digital Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Scoop.it!

SEPTEMBER 7, 2022

One good tip from us is to use a nice cover for your ebook or case study. If you want more tips on blogging, you can always look up specific resources online, such as copywriting for coaches , SEO blog writing, outsourcing your content, etc. Write more blogs. LinkedIn slides.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Rock Content

JULY 13, 2023

Creating it is the basis of a Digital Marketing strategy. However, if you have a persona in mind, it is also possible to predict issues that may come up and cover them , for example, in blog posts, ebooks , and case studies. If you do so, your email marketing strategy will be more effective. What Is a Buyer Persona?

CRM 81

CRM eBook Communications B2C 81

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Rock Content

AUGUST 25, 2020

Landing pages are almost an icon of Digital Marketing. These unique pages are highly optimized and filled with copywriting techniques. They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. Email marketing.

Transform 72

Transform User-Generated Whitepaper Law 72

Rock Content

OCTOBER 27, 2020

For example, if you are talking about Digital Marketing, why not prepare other content for each of the components, such as email marketing and social media marketing? In Digital Marketing, this is translated as making the contents reflect the buyer persona’s desires. Improve your copywriting.

User-Generated 71

User-Generated Copywriting Energy eBook 71

Unbounce

SEPTEMBER 12, 2023

Lead gen landing page best practices How to create a lead gen landing page Lead gen landing page examples SHARE Hayley Mullen Hayley is a former Copywriter on Unbounce’s content team. Signed, a totally unbiased copywriter.) Why do you need a lead gen landing page? Though messaging is indeed very important!

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Unbounce

APRIL 18, 2024

How to do it right: Entice them to sign up for your emails by offering a lead magnet like an ebook , a discount code, or access to exclusive content. Here’s how we at Unbounce offered a lead magnet—in this case, a free copy of our A/B testing ebook. Digital marketing Campaign strategy Lead generation Conversion optimization

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Hubspot Marketing

JANUARY 10, 2024

I'll go through the basics of how retargeting works , explain how you can use it to support your larger marketing goals, and outline an example of a Facebook Ad retargeting campaign. For example, you might use retargeting to send a list of contacts that have downloaded an ebook and invite them to sign up for a free trial of your product.

User-Generated 103

User-Generated Advertising Advertisers Product 103

Exposure Ninja

OCTOBER 16, 2023

Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. Outbound Marketing Outbound marketing is where you make first contact with consumers.

PR 52

PR Marketing Marketers User-Generated 52

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Choose the best inbound marketing channels Once you’ve dug deep to learn who your ideal customers are, it’s time to discover where they hang out online and are most likely to engage with your brand.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Duct Tape Marketing

NOVEMBER 20, 2014

Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. About Liz O’Neil Dennison – Liz is content marketing manager at Kapost, a software that allows marketers to develop, manage, distribute and analyze their content from one place. Content marketing Copywriting Liz O’Neil Dennison'

Copywriting 67

Copywriting Whitepaper eBook Global Marketing 67

Unbounce

OCTOBER 24, 2023

Offering free resources, like ebooks, templates, freemiums, or free trials allows potential customers to experience the value of your product first-hand prior to committing to a monthly or annual subscription. With this information in hand, you can design SaaS digital marketing campaigns around each channel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Duct Tape Marketing

AUGUST 8, 2019

Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. Marketing Materials.

Marketing 54

Marketing Marketers Price SEO 54

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Don’t be afraid to offer a free trial or a free ebook. There are at least 8 ways to convert these free members into paying customers through email marketing. Not all call to action messages are created equal.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Neil Patel

APRIL 20, 2021

Influence marketing is here to stay, so you should embrace it. online course, ebook, software), so you naturally want others to believe in it, too. For example, in the digital marketing world, people trust Seth Godin. Copywriters know how to sell benefits. You believe in your product (e.g.,

Millennials 137

Millennials User-Generated Education Advertising 137

Marketing Insider Group

JANUARY 24, 2013

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. B2B_Chat – # B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m. . I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link].

PR 111

PR Whitepaper CMO Marketing 111

Neil Patel

AUGUST 18, 2021

For example, if you offer coaching services to freelance writers you might cover topics like: attracting new clients nurturing prospects generating and capturing leads retaining existing clients setting and raising rates weeding out difficult or “problem” clients branding content creation and copywriting case studies.

eBook 145

eBook User-Generated B2C Promotion 145