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Top 5 Use Cases for AI Personalization in Marketing

Hubspot Marketing

Lauren Petrullo , CEO and founder of award-winning digital marketing agency Mongoose Media , adds to this sentiment: “The personalization that you can leverage with AI allows the consumer or the subscriber to feel like you’re talking to them one-on-one versus one-to-many,” she says. “AI

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Why your best marketers might be working for me

Martech

From what I’ve seen, creative talent designers, copywriters and digital marketers (search and social) are most likely to seek side gigs. Designers and copywriters typically want to expand their portfolios and pursue their passions. Digital marketers are often motivated by additional income and experience.

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How Natural Language Generation Can Help Your Digital Marketing

Neil Patel

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. How Does Natural Language Generation Affect Digital Marketing? You might be familiar with A.I. and what it can do.

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11 SEO Copywriting Tips that’ll Improve Your Content

Sachs Marketing Group

Copywriting is one of the most important aspects of any online marketing campaign, as it helps attract and retain attention. In this article, you will discover several SEO copywriting tips that’ll help you attract and retain the attention of your visitors. SEO Copywriting Tips. Use Copywriting Formulas.

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How to maintain authenticity in your social media strategy — even with AI

Hubspot Marketing

Nikita Morell , copywriter and messaging strategist for architects, shares, One of my favorite ways to use AI for social media is using tools like Gumloop to listen in on discussions and help me identify topics to share on social media. It usually feels generic and removes all the energy from your voice. Use AI for social listening.

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Does your email copy persuade or sell?

Martech

This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling. Most digital marketing teams I’ve worked with don’t have dedicated email copywriters. Why don’t brands get it?

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

And, of course, to do so with tighter marketing budgets and timelines. And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. Instead, they give marketers more time and energy to focus on those things. Agentic AI fills that gap.

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