Search Engine Land

FEBRUARY 7, 2024

In case of potential duplication or close similarities, make sure canonicals are in place to differentiate product descriptions and pages. Make sure to have hreflangs in place for product descriptions in the same language but for various different languages and international versions of your site. Avoid keyword stuffing.

Product 130

Product SEO Copywriting eCommerce 130

Orbit Media Studios

MAY 7, 2024

How is content going to be managed now, and moving forward? Where you are on that spectrum can influence whether you’re building one site and translating it or building several sites that are separately managed. Content management and upkeep As nice as it’d be to design a site and forget about it, content management is a must.

Copywriting 92

Copywriting User-Generated Transform SEO 92

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. The following list of social media manager interview questions is a great place to start. Organization and time management.

Management 82

Management Communications Analytics Copywriting 82

Orbit Media Studios

JUNE 5, 2024

Use generative AI to find gaps in conversion copywriting. Plug them with conversion copywriting and supportive evidence. Your conversion copywriting is dialed in. Your supportive evidence is in place. The conversion copywriter may miss this trick, but the analytics pro spots it everytime. See any gaps?

Copywriting 90

Copywriting User-Generated Outbound Marketing Thought Leadership 90

Hootsuite

MAY 3, 2022

This is why AI-powered content creation tools can’t fully take the place of good copywriters. The handy thing is that you can use Grammarly for any content you create, from emails to Slack messages to your content management system. AI gets you most of the way there, but it needs a human polish to take it across the finish line.

Management 97

Management Social Media Marketing User-Generated Copywriting 97

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. A social media workflow is a system for managing your social media post creation, publication, and promotion. Copywriting: Writing captions or campaign slogans.

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135

Hubspot Marketing

MAY 15, 2017

And yet, managing it continues to be a source of frustration for many. Plus, less text allows greater focus to be placed on any visual content that accompanies it. Twitter can be a good vehicle for driving traffic there, by promoting things like live streams that will be taking place on your page. 3) LinkedIn.

Copywriting 144

Copywriting Energy Food Promotion 144

Martech

MAY 9, 2024

What if the marketing generalist sat down with the product manager and they co-created a campaign in an hour or two with the help of AI? If AI can write, optimize and place content with the guidance of a generalist marketer, why have a content marketing group? How far could this scale?

PR 112

PR Transform CMO Marketing 112

Martech

MAY 16, 2023

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. Essentially, you no longer assign work or manage the work itself.

Transform 87

Transform Copywriting CMO Marketing 87

Hootsuite

MARCH 27, 2024

Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. For all the other forms of social ads, you start from scratch in your selected social platform’s ad management tool. For LinkedIn, the job applicants objective is also exclusive to ads created in Campaign Manager.

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Rock Content

SEPTEMBER 9, 2023

By now, every business owner and brand manager knows that content is king in digital marketing. Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. Placing an order is a quick and straightforward process.

Price 83

Price Copywriting Analytics Communications 83

Rock Content

AUGUST 2, 2023

And you’ll need to give them a dedicated place to work and supply any equipment needed. Save a fortune in time Freelance healthcare marketing experts are used to self-managing and likely already have a system that works for them. A freelance healthcare writer comes with the same expertise and experience.

Copywriting 63

Copywriting Health Marketing Marketers 63

Buffer Marketing

NOVEMBER 30, 2023

You can narrow it down further by specifying the level of expertise you're targeting: entry-level marketers, mid-level managers, or senior executives.   Maintain a swipe file for inspiration Binge posts from your favorite creators and save the ones you like in one place.

Copywriting 126

Copywriting User-Generated Promotion Advertising 126

Neil Patel

MAY 6, 2021

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc. The answer is number two.

Copywriting 142

Copywriting Shipping Price Transform 142

Search Engine Land

NOVEMBER 10, 2022

Luckily, content research and automation tools help you cover and fast-track your entire content creation journey—all in one place. Plus, it’s a part of a larger ecosystem of tools, meaning you can seamlessly manage all of your site’s data from one central hub. Then, start creating an SEO content brief for your copywriter.

Copywriting 87

Copywriting SEO User-Generated Content Marketing 87

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing.

Social Media Marketing 123

Social Media Marketing Marketing Marketers Influencer Marketing 123

Neil Patel

SEPTEMBER 4, 2020

Here’s another example: You have a freelance copywriter writing for your new website and a UX specialist working on the design. Your copywriter now has to redo all their work, annoying them and costing you more money. Your copywriter now has to redo all their work, annoying them and costing you more money. Let them learn!

Copywriting 142

Copywriting Marketing Marketers SEO 142

Search Engine Land

APRIL 8, 2024

If rankings improve, such as moving from 10th to third place, the rankings change would be “-7.” It still surprises me that some people don’t use project management tools. Make sure you use one that helps you keep everything in one place and track progress and deadlines.

SEO 98

SEO Price Communications Copywriting 98

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. For instance, you can place the word “finally” at the sentence's beginning, middle, or end. Let’s take a call-to-action (CTA) as an example. What is a call-to-action?

Whitepaper 126

Whitepaper Copywriting User-Generated PR 126

Jeff Bullas

FEBRUARY 20, 2023

Others veer towards creative, meaningful SEO copywriting based on their past experiences. The art of SEO copywriting goes much deeper than meets the eye. Let’s take a look at what makes SEO tick , why copywriting matters and how you can make the most out of this digital phenomenon.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Martech

NOVEMBER 10, 2022

Luckily, content research and automation tools help you cover and fast-track your entire content creation journey—all in one place. Plus, it’s a part of a larger ecosystem of tools, meaning you can seamlessly manage all of your site’s data from one central hub. Then, start creating an SEO content brief for your copywriter.

Copywriting 73

Copywriting SEO User-Generated Content Marketing 73

Orbit Media Studios

NOVEMBER 2, 2022

We all want our websites to communicate quickly and clearly, helping our visitors know if they’re in the right place. Here are X places you can be more specific and make a better page. Creating and managing the visual hierarchy is the key to web design and usability. The visitor may already know they’re in the right place.

Real Estate 133

Real Estate Copywriting Place Communications 133

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

And with such a demand for content, you need to make sure that you have the right people in place that can create content. As Marketo’s Content Program Manager (and Marketo produces a TON of content), I thought I would give you some tips on where to start when it comes to hiring a content marketer and what you can expect from them.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Lynton Web

SEPTEMBER 13, 2022

We spent four days in the Smoky Mountains doing team-building activities, lounging by the pool, soaking in the hot tub, and taking adventures to places like Dollywood, Company Distillery, Tuckaleechee, Anakeesta, and more. Also, Dollywood is too legit to quit.” - Corie Stark, senior copywriter. One big takeaway we all had?

Copywriting 98

Copywriting Food Place Product 98

Martech

FEBRUARY 7, 2022

However, as a person who gained experience working mainly with content management systems (CMSs), and administering similar systems like form builders and community platforms, those are the people to whom I can more closely relate. Such systems aren’t just for the creative folks with copywriting, wordsmithing, and video-making skills.

Customer Journey 88

Customer Journey Copywriting Marketing Marketers 88

Martech

NOVEMBER 3, 2021

Done right, centralization can help your marketing org bridge from the awkward teens into adulthood while maintaining some of the magic that made you high growth in the first place. These are strategists, content builders, copywriters, analytics and martech specialists (to name a few). All images courtesy the author.

Non-Profit 110

Non-Profit Copywriting Marketing Automation Platform Marketing 110

Orbit Media Studios

AUGUST 16, 2023

Our new outline could be used by a human conversion copywriter/SEO to write a new page. Looking at my new AI-generated persona, I knew, based on some general research, that it’s missing a few things: ride-share opportunities for smaller payloads, insurance and risk management and geo-political considerations. That’s already useful.

SEO 71

SEO Copywriting User-Generated CMO 71

Dana Nicole

JANUARY 27, 2022

My negotiating strategies were non-existent prior to this book, and directly after, I managed to negotiate a 52% reduction in an on-going monthly service I pay for. Topic : Copywriting. The Ultimate Sales Letter was the first copywriting book I read. The Adweek Copywriting Handbook by Joseph Sugarman. Topic : Copywriting.

Copywriting 52

Copywriting Advertising Advertisers eBook 52

Digital Marketer

DECEMBER 21, 2023

From automated copywriting to rewriting a piece of content, AI writers are well-versed in this creative process. Today, more than 1 billion voice searches take place every month. All you need are proper data protection measures in place. While AI means automation, you still need experts to manage and optimize AI systems.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Pam Didner

OCTOBER 4, 2022

We think of T-1000 in the Terminator movie franchise, Data from Star Trek, or even Janet from the Good Place. Now, let’s talk about how AI can be used in TV commercials, copywriting, and social media. for copywriting. Making Martech Stack Manageable – 3 Things To Know. Again, AI is not a panacea. Facebook.

Copywriting 89

Copywriting Marketing Marketers Marketing Strategy 89

Sprout Social

JULY 21, 2020

From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Content creator Community manager Digital strategist Data analysist Graphic designer Videographer Writer Photographer Crisis communicator Ad buyer etc.

Copywriting 130

Copywriting Communications Management Place 130

Litmus

SEPTEMBER 28, 2020

Jaina Mistry, Email Marketing Manager at Litmus. – Shazad Beharry , Senior Marketing Manager at AutoNation. – Joe Savitch , Marketing Manager at Altos. We then combined this by placing them part way over a black background to make a pseudo-parallax effect to give the image a feeling of depth. Back to top ?.

Copywriting 112

Copywriting Transform Email Marketing CMO 112

Hubspot Marketing

MAY 15, 2023

Here, I'll explain how HubSpot's Blog team plans to leverage AI without sacrificing the "human element" that makes our content successful in the first place. As Kaitlin Milliken , HubSpot Blog's Program Manager & Content Editor, shares: "AI is a big part of my research process. How the HubSpot Blog Team Leverages AI 1.

Retail 126

Retail Thought Leadership Copywriting Management 126

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Copywriting. It’s like holding an ace in poker.

Copywriting 141

Copywriting User-Generated Marketing Marketers 141

SmartBrief - Marketing

AUGUST 14, 2023

Ongoing management can be cost-effective when done in-house – if you can recruit, manage, develop and retain top talent. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. Just run the numbers on cost vs. performance/benefit.

Branding 52

Branding PR Copywriting Logistics 52

Hubspot Marketing

MAY 16, 2023

Here, we'll cover a variety of use cases, along with 12 AI tools for productivity, time management, and more. Manav Monga , Co-Founder and Head of Product Management at Heymarket , believes AI can give customer service teams a huge lift. Managing your calendar and inbox. Email is a common time sink for marketers.

CRM 108

CRM Marketing Marketers User-Generated 108

Hubspot Marketing

MARCH 29, 2018

One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. The more places your business is listed online, the better your chances of showing up in search results, and the easier it is for potential customers to find you.

Advertising 145

Advertising Advertisers Copywriting Promotion 145