Jeff Bullas

DECEMBER 27, 2022

One of the main reasons SaaS blogs fail to gain bigger audiences is their lack of correct SEO optimization and buyer targeting. When you take the time to optimize your content for SEO , you help guarantee that it will reach a wider, more targeted audience. Optimizing your SaaS content for SEO isn’t difficult. Key takeaways.

SEO 275

SEO Copywriting Law Communications 275

Search Engine Land

MAY 9, 2024

As a result, online reputation management (ORM) will never be the same. Generative AI will use more of its internal knowledge management systems to produce more accurate answers, considering real and understood facts. User-generated content and Reddit Online reputation management needs to focus on what gets the attention online.

Management 115

Management User-Generated eCommerce Affiliate Marketing 115

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. Marketers, SEO writers, advertisers, executives, managers — all take part too.

Copywriting 85

Copywriting eCommerce Whitepaper Analytics 85

Search Engine Land

APRIL 8, 2024

But what exactly defines a “quality” SEO service? This checklist outlines key elements to assess and improve the quality of your SEO services. How to deliver quality services to your SEO clients from day one There’s no one way to define quality. Learn to explain complex SEO concepts in simple words.

SEO 101

SEO Price Communications Copywriting 101

Hubspot Marketing

JUNE 20, 2022

In this post, we’ll cover the topic of content workflow — what it is, how to manage it, and how you can create one for your business. Strategists, writers, editors, and managers are people you would have on your content team. Content Workflow Management. Content has to be created, edited, shared or managed somewhere.

Management 125

Management Copywriting Transform Succession Management 125

Hubspot Marketing

MAY 3, 2023

As marketers, we understand the importance of SEO in driving traffic and generating leads. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. In this guide, you’ll explore what SEO tasks can be automated to save at least three hours daily. What is SEO automation?

SEO 113

SEO Price Copywriting User-Generated 113

Search Engine Land

APRIL 1, 2024

If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system. Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process. Let’s start with one of the most important on-page SEO elements: the title tag.

eCommerce 87

eCommerce Product SEO Copywriting 87

Martech

MAY 23, 2024

This new platform component packs a lot of opportunity into one area — in theory, it makes creating and managing content easier. You can create, manage, and distribute your podcasts directly within Content Hub. Track progress : Monitor your SEO efforts with straightforward analytics to see real returns and make informed adjustments.

Thought Leadership 112

Thought Leadership Copywriting Inbound Marketing SEO 112

Hubspot Marketing

APRIL 28, 2020

"It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. What are content managers, and what do they do?

Management 136

Management Copywriting Communications SEO 136

Rock Content

SEPTEMBER 7, 2023

A comprehensive local SEO strategy can make sure people looking for what you offer can find you. Check out our complete local business SEO checklist to ensure your marketing team covers all the bases. That said, online reputation management is crucial to any complete local SEO audit checklist.

SEO 76

SEO Copywriting Energy Management 76

Orbit Media Studios

AUGUST 16, 2023

Our new outline could be used by a human conversion copywriter/SEO to write a new page. Looking at my new AI-generated persona, I knew, based on some general research, that it’s missing a few things: ride-share opportunities for smaller payloads, insurance and risk management and geo-political considerations. It may be obvious.

SEO 71

SEO Copywriting User-Generated CMO 71

Orbit Media Studios

MAY 7, 2024

How is content going to be managed now, and moving forward? Where you are on that spectrum can influence whether you’re building one site and translating it or building several sites that are separately managed. Content management and upkeep As nice as it’d be to design a site and forget about it, content management is a must.

Copywriting 86

Copywriting User-Generated Transform SEO 86

Duct Tape Marketing

MAY 18, 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. 1) What is SEO Copywriting. As we know, SEO (search engine optimization) is the process of growing visibility and gaining traffic for web pages through “organic” (free) search engine results.

Copywriting 58

Copywriting SEO Inbound Marketing Promotion 58

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. What is AI Copywriting? Choosing the AI Tool for You What is AI copywriting?

Copywriting 131

Copywriting User-Generated Influencer Marketing Marketing 131

Search Engine Land

NOVEMBER 14, 2023

You can try 13 pre-prompted “personas” that were created to provide help and generate marketing (or complete other generalized tasks – sales, revenue generation, MOps, HR, talent development, etc.):

Copywriting 108

Copywriting SEO Analytics Management 108

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. But what are these specific opportunities, you ask?

Copywriting 111

Copywriting CMO PR Social Media Marketing 111

Orbit Media Studios

JUNE 15, 2022

Search engine optimization (SEO). But what it really boils down to is three things: SEO, conversion and UX optimization, and analytics and reporting. Search engine optimization (SEO). We think of content optimization for SEO as anything that’s user-facing on the page. SEO Power Suite. User experience (UX) analysis.

SEO 111

SEO Analytics Whitepaper Copywriting 111

Hootsuite

AUGUST 22, 2023

Social SEO is like the new kid that just transferred to your high school. Except whether or not social SEO has a crush on you. In all seriousness, social SEO is newer than traditional search engine optimization, so there are still a lot of unknowns. In social SEO, you’re trying to do the same thing. Who are they?

SEO 91

SEO Education Analytics Copywriting 91

Hubspot Marketing

JANUARY 11, 2023

With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters. You'll know what skills or traits to highlight, what keywords to use, and which parts of your background will be most interesting to the hiring manager.

Management 145

Management Marketing Marketers Inbound Marketing 145

Hubspot Marketing

MAY 30, 2023

For instance, the job listing below from Cyberfunnels calls for a copywriter with AI experience. Image source Responsibilities include using AI tools to "enhance the copywriting process, generate data-driven insights, and optimize content performance." Applicants are also expected to stay up-to-date on AI best practices in copywriting.

New Markets 126

New Markets Copywriting Digital Marketing Marketing 126

Search Engine Land

JANUARY 3, 2023

SEO content writing, what exactly is it? Is SEO content writing better than more traditional content writing? You’ll learn: The difference between content writing and SEO content writing. Three content tactics that can trump SEO (if deployed correctly). Examples of SEO content done well. But which is best?

SEO 99

SEO Copywriting User-Generated Promotion 99

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Content management systems (CMS). Image and file management. Project Management.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Rock Content

DECEMBER 27, 2023

From copywriting to image sourcing, everything changed. Since I work with project management in marketing, I’ve learned to accept that there’s nowhere to run. However, when you need to advance your SEO strategy, that is not enough anymore. This is a very complete tool that helps you optimize your SEO strategy like no other.

SEO 89

SEO Content Marketing Marketing Marketers 89

Hootsuite

MAY 3, 2022

They also help you understand what kind of content your audience is looking for and improve your SEO. Even better, many AI content creation tools have built-in SEO optimization, so you can tell the AI to use the data it uncovers to incorporate effective key words and phrases directly into your text. Give Hootsuite a try (risk-free!).

Management 98

Management Social Media Marketing User-Generated Copywriting 98

Backlinko

DECEMBER 7, 2023

We’ll walk you through how to leverage LinkedIn SEO to enhance your visibility and engagement on the world’s biggest business networking platform. What Is LinkedIn SEO? Beyond profile optimization, the impact of SEO extends to your content. Let’s explore the key strategies to supercharge the SEO of your LinkedIn Page.

SEO 98

SEO User-Generated Analytics Product 98

Rock Content

OCTOBER 19, 2023

If your main aim is to learn how to not only create topic clusters and pillar pages but how to create them so that you improve your search engine optimization (SEO) and enhance user experience, you’re on the right page! Using smart copywriting techniques (consider the example below). But how does it help from an SEO standpoint?

SEO 59

SEO Copywriting Law CMO 59

Search Engine Land

JANUARY 18, 2024

Brad Geddes , co-founder of Adalysis, spoke with Jyll Saskin Gales , marketing Consultant at Jyll.ca, Greg Kohler , senior digital marketing manager at ServiceMaster Brands, and Aaron Levy , VP of paid search at Tinuiti. ” PPC and SEO to come together? A roundtable of experts examined how our industry might change at SMX Next.

Copywriting 124

Copywriting User-Generated Marketing Marketers 124

Hubspot Marketing

AUGUST 14, 2023

At HubSpot, we are optimistic about the future of SEO — but we're also preparing for many major shifts over the next year. For one, Google's integration of generative AI into search will drastically change how users' find information, and will require companies to shift their entire end-to-end SEO strategy.

SEO 76

SEO User-Generated Gen Z Millennials 76

Orbit Media Studios

FEBRUARY 26, 2024

SEO is not something that you can add later. The process of building a search-friendly site affects the navigation, the inventory of pages, the copywriting and even the programming. Copywriting indicates relevance for the target phrases. SEO-focused UX elements, such as E-A-T and FAQ are considered.

Copywriting 72

Copywriting Law CRM User-Generated 72

Martech

APRIL 7, 2023

Botify Assist is a collection of ChatGPT-powered tools for Botify’s enterprise SEO platform. SE Ranking’s AI Writer generates various types of written content “in accordance with the highest SEO copywriting standards.” Widewail has added ChatGPT to its customer review and reputation management systems. Get MarTech!

Product 110

Product Real Estate Copywriting User-Generated 110

Orbit Media Studios

MARCH 23, 2022

It is affected by PR and off-site SEO. It is affected by copywriting and on-page SEO. Setting those aside, let’s explore user signals for SEO. This is known as pogo-sticking and many SEOs believe it’s bad for your rankings. A boring opening is bad for engagement, and low engagement is bad for SEO.

SEO 102

SEO Copywriting Analytics PR 102

Search Engine Land

MAY 15, 2023

Yet, all too often, SEO is not deeply embedded when a new website is being designed (or redesigned), and SEO thinking is often only addressed after a site has launched. When building a new website as a marketing vehicle for your business, SEO considerations should be included in the planning stages before a line of code is written.

SEO 104

SEO User-Generated Digital Marketing Copywriting 104

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. 1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.

Copywriting 47

Copywriting Millennials Inbound Marketing B2C 47

Sprout Social

AUGUST 28, 2023

Table of contents: Best overall AI marketing tool AI marketing tools for copywriting AI marketing tools for editing AI marketing tools for digital marketing AI marketing tools for automation Best overall AI marketing tool More companies are expanding their AI usage as they scale or undergo digital transformation from legacy software.

Transform 85

Transform Copywriting Marketing Marketers 85

Hubspot Marketing

FEBRUARY 21, 2024

Still, it’s also about SEO optimization and having an effective long-term content strategy so that cold traffic can find the site once it goes live. Even though I use best SEO practices on the main pages, optimizing blog content (and future articles) is an ongoing process that requires staying on top of the latest guidelines.

SEO 118

SEO Copywriting Thought Leadership Energy 118

Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Hootsuite Managing social media = 25 jobs. streamlines the copywriting process by generating almost-ready-to-publish drafts requiring minimal human editing.

Price 101

Price User-Generated Copywriting Marketing 101

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. It features interviews with experts in content marketing, copywriting, email marketing, conversion optimization and more.

Marketing Ethics 113

Marketing Ethics Transform Copywriting CMO 113