Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. However, most marketing programs still involve multiple systems today. Recent U.S.

Transform 130

Transform Marketing Marketers Copywriting 130

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Keyword Research and Idea Generation As marketers, we know the power of the right keywords.

Copywriting 121

Copywriting User-Generated SEO Market Trends 121

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Buffer Marketing

JULY 22, 2024

How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. But you can also incorporate social media advertising into your social media marketing strategy regularly when you have the budget and resources for it.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Hubspot Marketing

NOVEMBER 5, 2024

But, when it comes to B2C marketing, the audience persona is likely just one individual. Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies. If you’re not sure which landing page converts the most users, consider A/B testing.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Uh, yes, please!

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Vertical Response

JULY 7, 2024

Selecting the right social media platforms depends on understanding your target audience, aligning with marketing goals, and conducting competitive analysis to identify effective channels for maximizing reach and engagement. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 114

B2C CMO Copywriting Analytics 114

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Buffer Marketing

JANUARY 30, 2025

If short-form videos generate the most engagement, prioritize them. Adopt AI and automation AI and automation aren’t just trends—they’re tools that can streamline your workflow, generate fresh content ideas, and help you stay consistent without burning out. Once you spot patterns, double down on what works.

User-Generated 105

User-Generated Education Analytics Thought Leadership 105

Hubspot Marketing

MAY 13, 2025

My friend Jenn Prochaska , a copywriter and brand messaging specialist, made me laugh out loud when she described Reddit as Metallica before The Black Album because it feels much more underground than mainstream. Mistake #6: Blatant Shilling Everywhere you turn, youre bombarded by marketing messages.

Copywriting 73

Copywriting Marketing Marketers User-Generated 73

Hubspot Marketing

APRIL 29, 2025

But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. And, of course, to do so with tighter marketing budgets and timelines. Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E.

Price 109

Price CMO Marketing Marketers 109

Scoop.it!

JULY 26, 2022

Regardless of the industry you’re in or how saturated your niche may be, investing in digital marketing is an essential step towards long-term brand growth, efficient lead generation , and cost-effective sales. This is how you can generate more qualified leads and improve sales, especially on mobile devices.

Marketing Strategy 105

Marketing Strategy Content Marketing User-Generated Digital Marketing 105

Hootsuite

OCTOBER 30, 2024

Goal-setting Clear, measurable social media goals are essential for tracking the success of your social media marketing strategy. Educational content A Statista survey found that 41% of Instagram users want informative content on the app. Don’t wait for users to engage with you. Be proactive. Personalize responses.

Management 123

Management Entertainment User-Generated Analytics 123

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The digital era has led to changes in the way brands market their products and services. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Hubspot Marketing

MAY 8, 2023

Here are some statistics we found: The majority of the marketers we surveyed (48%) reported using generative AI to conduct research. 45% of marketers use generative AI for content creation. When creating marketing content, most marketers surveyed (22%) said they use AI to generate ideas.

SEO 144

SEO User-Generated Copywriting Health 144

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Facebook Ad Copy Strategies to Try.

Copywriting 142

Copywriting User-Generated Advertisers Communications 142

Hubspot Marketing

JUNE 2, 2025

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. Shes now built a streamlined operation that generates six figures annually with a tech stack that costs less than one grand a year.

Copywriting 55

Copywriting Energy Marketing Marketers 55

SocialPilot

MAY 27, 2025

A social media content creator is a creative producer responsible for developing brand-aligned, high-performing, engaging content across social media platforms to support marketing goals, including awareness, engagement, and conversions. Hire if: Your social media strategy includes audio storytelling and thought leadership.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. Download now 11 smart ways to use AI in social media The AI conversation these days tends to focus on generative AI. As youll see in this post, AI works best when used as a tool to foster and support human creativity.

User-Generated 100

User-Generated Logistics Whitepaper Social Media Marketing 100

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Affiliate Marketing. The website, often called an affiliate, will only get paid when their promotion generates a sale.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

JANUARY 24, 2023

But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing. What Is B2B Content Marketing? Why Is B2B Marketer Content Marketing Important?

User-Generated 134

User-Generated Copywriting Traditional Marketing Customer loyalty 134

Backlinko

MAY 12, 2025

Google Looker Studio Ad campaign visualization and reporting Free ChatGPT Ideation, ad copywriting, and campaign analysis Starts at $20/month. Ideal for agencies and power users. ChatGPT Best for ad copy and campaign analysis ChatGPT is quickly becoming a must-have for PPC marketers. 30-day free trial available.

Price 88

Price Copywriting Advertisers Advertising 88

Sprout Social

JUNE 1, 2022

Even if you specialize, every marketing should have a basic understanding of: 1?? Copywriting 2?? Lifecycle Marketing 4?? Lifecycle marketing focuses on strategies to help customers find value at different touchpoints in their experience with the product. Super user engagement. Conversion Optimization 3??

User-Generated 139

User-Generated Copywriting Marketing Marketers 139

OnPassive Marketing

JUNE 26, 2022

Inbound marketing is the process of attracting, engaging, and retaining customers through content that’s highly relevant and valuable to them. In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing?

Inbound Marketing 61

Inbound Marketing Marketing Strategy Outbound Marketing Copywriting 61

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. Before, Google showed 10 blue links for user queries, and clicking on them took users to websites, generating traffic. What is SGE?

Copywriting 113

Copywriting User-Generated Marketing Marketers 113

Hootsuite

MAY 1, 2023

Copywriting: Writing captions or campaign slogans. View this post on Instagram A post shared by Hootsuite (@hootsuite) Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. This includes copywriting and graphic design. It’s seriously easy.

Copywriting 145

Copywriting Social Media Marketing User-Generated Management 145

Rock Content

OCTOBER 16, 2020

Nowadays, you can generate visits to a website without spending any money on ads or buying email lists — that’s what we call organic traffic. Organic traffic is, with good reason, the main goal of many companies that include digital strategies in their effort to acquire customers. What other types of traffic can you generate?

User-Generated 130

User-Generated SEO Copywriting eBook 130

Rock Content

FEBRUARY 5, 2021

billion people were active internet users as of October 2020. While this creates incredible Content Marketing opportunities for businesses, it also means you’ve got to have a clear roadmap of where you’re headed. Or perhaps it’s to generate leads and create sales. Infographics can sum up information better. Set Goals & KPIs.

Key Performance Indicator 143

Key Performance Indicator Transform Copywriting Entertainment 143

Rock Content

JULY 11, 2024

Options like drag-and-drop functionality and automation make it user-friendly. Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. of marketers use generative AI for keyword research.

Whitepaper 134

Whitepaper User-Generated Transform Marketing 134

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. It really is a no-brainer.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Unbounce

MAY 4, 2023

John Oliver is talkin’ about AI-generated images in Midjourney. And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Quietly, this was the beginning of a generative AI boom. Oh, how naive we were.

Marketing 128

Marketing Marketers Copywriting User-Generated 128

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. One that grew into being influenced by user behavior. As user behavior changes, so does the search landscape. Search is like the front door to your website. I hardly do. Think about it.

User-Generated 145

User-Generated SEO Entertainment Transform 145