Hubspot Marketing

NOVEMBER 5, 2024

But, when it comes to B2C marketing, the audience persona is likely just one individual. Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies. If you’re not sure which landing page converts the most users, consider A/B testing.

B2C

Search Engine Land

SEPTEMBER 27, 2024

This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role. With its broad skill set encompassing research, copywriting, technical insights and digital PR, SEO professionals are uniquely positioned to bridge gaps between different marketing disciplines. Business email address Sign me up!

Digital Marketing

Buffer Marketing

JULY 10, 2025

We’ll cover: Why Instagram is (still) a goldmine for creators and businesses today How to master the various (old and new) Instagram features for growth How to build your Instagram marketing strategy in five actionable steps Best practices to create scroll-stopping content on Instagram Grab your favorite beverage and start reading!

User-Generated

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated

Buffer Marketing

JULY 22, 2024

How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. But you can also incorporate social media advertising into your social media marketing strategy regularly when you have the budget and resources for it.

Advertisers

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Uh, yes, please!

Gen Z

Vertical Response

JULY 7, 2024

Selecting the right social media platforms depends on understanding your target audience, aligning with marketing goals, and conducting competitive analysis to identify effective channels for maximizing reach and engagement. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35.

Gen Z

Hubspot Marketing

JUNE 2, 2025

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. Shes now built a streamlined operation that generates six figures annually with a tech stack that costs less than one grand a year.

Copywriting

Orbit Media Studios

AUGUST 6, 2025

Does it include all of the details necessary to help guide the user toward your brand? by lowering classification confidence or making the brand less likely to appear in AI-generated answers). This is more like conversion copywriting, where your goal is to help visitors qualify or disqualify themselves. Digital ink is never dry.

PR

Hubspot Marketing

APRIL 29, 2025

But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. And, of course, to do so with tighter marketing budgets and timelines. Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E.

Price

AWeber

AUGUST 1, 2025

Effective newsletter writing combines valuable content with strategic copywriting to build relationships and drive business results. With the average employee spending 30 hours weekly in their inbox , knowing how to write a newsletter that provides immediate, clear value is essential to earn attention and engagement.

Transform

Hubspot Marketing

MAY 13, 2025

My friend Jenn Prochaska , a copywriter and brand messaging specialist, made me laugh out loud when she described Reddit as Metallica before The Black Album because it feels much more underground than mainstream. Mistake #6: Blatant Shilling Everywhere you turn, youre bombarded by marketing messages.

Copywriting

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C

Buffer Marketing

JANUARY 30, 2025

If short-form videos generate the most engagement, prioritize them. Adopt AI and automation AI and automation aren’t just trends—they’re tools that can streamline your workflow, generate fresh content ideas, and help you stay consistent without burning out. Once you spot patterns, double down on what works.

User-Generated

SocialPilot

AUGUST 1, 2025

11 Creative Ways to Use ChatGPT for Social Media There are eleven ways you can effectively use ChatGPT for social media, from content ideation to proofreading and image generation. Generate 3 caption ideas and suggest a creative way to incorporate our brand into the meme. So, let’s get started. to come up with content ideas.

User-Generated

Rock Content

JULY 11, 2024

Options like drag-and-drop functionality and automation make it user-friendly. Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best.

eCommerce

SocialPilot

MAY 27, 2025

A social media content creator is a creative producer responsible for developing brand-aligned, high-performing, engaging content across social media platforms to support marketing goals, including awareness, engagement, and conversions. Hire if: Your social media strategy includes audio storytelling and thought leadership.

Thought Leadership

Backlinko

JUNE 23, 2025

return for every dollar you invest in generative AI. So, to save you the guesswork, I tested seven popular AI marketing tools for various tasks. Here’s how you can use Semrush to get ahead in the AI-powered marketing landscape: Track Your Brand in AI Search The most powerful thing Semrush offers in the AI space is visibility.

User-Generated

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. Shubham Davey, an SEO copywriter shared his first-hand experience testing different LinkedIn content formats.

Thought Leadership

Martech

OCTOBER 28, 2024

The modern buyer’s research path Understanding how consumers gather information before buying is critical for a successful marketing strategy. From a demographic perspective, the trends are clear: reliance on GPT is growing in the younger generation. Dig deeper: Free trial vs. demo: What’s more effective in B2B SaaS ads?

User-Generated

Animalz blog

JULY 29, 2025

In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy. She’s built a pod model that brings together product marketing, demand gen, and content. So we get to use generative AI every single day.

PR

Animalz blog

JULY 8, 2025

Technical users want actionable templates. It’s a smart model for teams who want productivity gains but worry about AI-generated content. And we ended up doing this calculation and finding that the blog generated 454%. I think MCP is a really interesting example of how content plays into overall marketing strategy.

Thought Leadership

Hubspot Marketing

SEPTEMBER 6, 2024

Create a Solid Marketing Strategy Your marketing strategy is only as good as its ROI. And if you’re not using your customer data and insights to create a solid marketing strategy, what are you doing? Of marketers who use AI tools, 86% say they save over one hour a day by streamlining their creative tasks.

eCommerce

Backlinko

MAY 12, 2025

Google Looker Studio Ad campaign visualization and reporting Free ChatGPT Ideation, ad copywriting, and campaign analysis Starts at $20/month. Ideal for agencies and power users. ChatGPT Best for ad copy and campaign analysis ChatGPT is quickly becoming a must-have for PPC marketers. 30-day free trial available.

Price

Animalz blog

AUGUST 5, 2025

AI is a leveler for better or worse… it has easily brought new marketers here, but for the marketers that were already here the bar is even higher.” (31:44) 31:44) Kirti sees generative AI as both helpful and challenging. A lot of different teams get involved and there’s a copywriting team, there’s a studio team.

Thought Leadership

Orbit Media Studios

JULY 17, 2025

The top performing content, in every industry vertical, generates huge amounts of visibility and engagement, rankings and traffic. The digital marketer’s job is to find and analyze these high-performers. This audit focuses on the actual content and its effectiveness in meeting user needs. You are a content marketing strategist.

SEO

Hubspot Marketing

AUGUST 8, 2025

7 Buyer Persona Benefits Where AI Fits In Best Practices for Creating Buyer Personas Using market research and real customer data, companies will create multiple buyer personas that reflect diverse user groups and different points of the customer journey. My advice: Not every marketing strategy needs a negative persona.

Copywriting

Duct Tape Marketing

APRIL 2, 2025

Omni-channel marketing is essential. The most effective marketing strategy? I've been around now for multiple decades and generations, I've been able to see John Jantsch (00:47.477) You John Jantsch (00:53.72) Yeah, yeah. John Jantsch (10:45.566) Imagine when we have an entire generation that that's all they know.

Marketers

Hootsuite

OCTOBER 30, 2024

Goal-setting Clear, measurable social media goals are essential for tracking the success of your social media marketing strategy. Educational content A Statista survey found that 41% of Instagram users want informative content on the app. Don’t wait for users to engage with you. Be proactive. Personalize responses.

Management

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. Download now 11 smart ways to use AI in social media The AI conversation these days tends to focus on generative AI. As youll see in this post, AI works best when used as a tool to foster and support human creativity.

User-Generated

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Copywriting

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Keyword Research and Idea Generation As marketers, we know the power of the right keywords.

Copywriting

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing

Scoop.it!

JULY 26, 2022

Regardless of the industry you’re in or how saturated your niche may be, investing in digital marketing is an essential step towards long-term brand growth, efficient lead generation , and cost-effective sales. This is how you can generate more qualified leads and improve sales, especially on mobile devices.

Marketing Strategy

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The digital era has led to changes in the way brands market their products and services. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts.

Copywriting

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Facebook Ad Copy Strategies to Try.

Copywriting