Copywriting Performance Marketing User-Generated 
Martech
APRIL 1, 2025
Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. This step helps: Focus on functionality and user flow.
Orbit Media Studios
APRIL 30, 2025
Stage Zero: The AI User It started with a poem. In that moment, you became an AI user. You were an ad hoc AI user. Each one is really a Generate training data button for your helpful AI analyst. Highly skilled AI users rarely chat back-and-forth to edit their AI responses. That first prompt was your first step.
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Hootsuite
OCTOBER 2, 2024
A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.
Search Engine Land
JULY 22, 2024
Collecting data, analyzing past results, generating insights, etc. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Another example: a client insists on using video ads produced by an agency that doesn’t specialize in performance marketing. Step 2: Design.
Martech
NOVEMBER 10, 2022
By optimizing content pieces for search, SEOs and content marketers generate a steady flow of traffic to their websites. They cover various search intents to help users move down the search funnel. Indicate a keyword’s user intent. Then, start creating an SEO content brief for your copywriter.
AWeber
MAY 22, 2024
Include very little copywriting or an overload of information (usually somewhere in between). In the example below, its lead generation landing page features a singular call-to-action, “Tell Us About Your Project,” which is repeated three times throughout the page. What makes a high-converting lead generation landing page?
Search Engine Land
MARCH 12, 2024
Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. Gemini for Search: Who it’s for and who will benefit most I want everything at my agency to be done in the best way to generate meaningful leads for clients.
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