The Drum

JUNE 11, 2025

That notion lies at the heart of a striking new campaign created by FCB Chicago to promote The Drum Awards Festival 2025, a global celebration of marketing excellence across 11 major disciplines, including advertising, media, digital experience, social, PR and design.

Copywriting 80

Copywriting PR Promotion Advertising 80

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. This is a free, albeit not guaranteed, way to boost support of your organization and impact.

Social Media Marketing 116

Social Media Marketing Transform Marketing Marketers 116

Hubspot Marketing

JUNE 30, 2025

Clear copywriting and editing skills. Establish a sustainable, strategic approach to PR based on adding value to media outlets and event managers, not just asking for it. Conduct research for key marketing campaigns. Requirements High school diploma or equivalent experience. BA/BS is a plus, but is not required.

Management 114

Management Inbound Marketing Marketing Marketers 114

Animalz blog

OCTOBER 28, 2024

or what their industry is (copywriters, designers, etc.). Let’s say you offer a course for freelancers, and you have copywriters, designers, and programmers signing up. You might find that programmers spend the most money but convert the worst, while copywriters and designers spend less but convert very well.

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Martech

OCTOBER 28, 2024

This shows how PR and earned media shape consumer perceptions and drive purchasing decisions beyond the influence these links have on domain authority and rankings. Trust in brands is closely tied to where consumers see their research or products featured.

User-Generated 130

User-Generated Copywriting PR Education 130

Animalz blog

JULY 16, 2024

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. Do you still think that journalism and PR are useful skills to learn for content marketers? That’s not typically something that sits on an events or product marketing or PR team.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Animalz blog

OCTOBER 1, 2024

It was clear from the beginning that content is very important, so I hired a content marketing agency and a freelance designer, videographer, and copywriter. How do you think about hiring for your marketing team? Now the question is who coordinates them, who makes sure they all work on the same thing.

Copywriting 52

Copywriting SEO PR Education 52

Neil Patel

JULY 22, 2025

It has its roots in the older PR strategy of newsjacking. Trendjacking is not the time to let the copywriter have the keys to the Canva account. That post was a signal to marketers that being culturally responsive could pay huge engagement dividends. Trendjacking isn’t a completely new strategy, though.

Branding 63

Branding Gen Z PR Millennials 63

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

Copywriting 145

Copywriting eBook Marketing Marketers 145

Hubspot Marketing

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

PR 144

PR Communications Price Management 144

Martech

MAY 9, 2024

Brand/PR will have fewer, higher-skill people. AI will take over the enforcement of brand guidelines and AI agents will handle brand promotion and basic PR. A small group of highly skilled brand and PR specialists will create brand voices and experiences and respond to tough PR challenges.

PR 133

PR Transform CMO Marketing 133

Hubspot Marketing

JANUARY 7, 2024

Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Content and copywriters create copy for: Blogs Websites Ads Email Landing pages Social media They use language to encourage, educate, and inform. Skills in a range of marketing tactics, including copywriting, research, and design, are useful.

Copywriting 133

Copywriting CMO PR Social Media Marketing 133

Buffer Marketing

DECEMBER 12, 2022

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. I would go on podcasts and do Instagram lives and share all of my secrets for small business PR. Keep testing, iterating, taking feedback, and improving.

PR 116

PR Transform Copywriting Energy 116

Duct Tape Marketing

JULY 21, 2016

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing. Simply ignoring your brand, or taking a lackadaisical approach to your PR and hoping things work will no longer work. Learn a Bit of Copywriting. As a brand, your public image matters. Be Quick and Sharp.

PR 49

PR Copywriting Branding Marketing 49

Adams & Knight Marketing

OCTOBER 31, 2021

It also won the Gold Pen for best copywriting for a Capital Ice Cream social media campaign and the Gold Brush for best art direction for a poster series on behalf of The Golden Daffodil. Adams & Knight took home the highest honor, the Best of Show, for its work for Collective Arts Brewing. ” About Adams & Knight.

Advertising 100

Advertising Advertisers Copywriting PR 100

Marketing Insider Group

JANUARY 24, 2013

I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com. Minneapolis – [link].

PR 112

PR Whitepaper CMO Marketing 112

Sprout Social

AUGUST 4, 2021

It’s a collection of skills ranging from copywriting and design all the way to public relations and crisis communications. You’re a subject matter expert in business critical fields of Social Media, PR or Comms. You’re not *just* a social media person. You don’t *only* need a minute of someone’s time.

Management 144

Management Education Social Media Marketing Copywriting 144

Sprout Social

FEBRUARY 10, 2022

Rebrands are the bread and butter of PR pros. From designers to copywriters and beyond, the creatives on your team will be busy during the rebranding process. The social team is obviously essential not only for putting your rebranding plan into action but also for engaging with customers and keeping your messaging consistent.

PR 141

PR Communications Copywriting Branding 141

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. If you want to learn how to write a CTA that captures readers’ attention and gets to the point quickly, take a cue from how PR professionals write press release headlines.

Whitepaper 135

Whitepaper Copywriting PR User-Generated 135

Exposure Ninja

JUNE 23, 2022

Free Content Marketing / Digital PR Courses. These free content marketing and digital PR courses will help you start running your own effective campaigns. Free Copywriting Courses. Eduonix provides a free online course on becoming a professional copywriter that’s packed with helpful tips provided by master copywriters.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Buffer Marketing

JANUARY 15, 2024

Good B2B content builds a unique brand voice Rachael Pilcher , a freelance B2B SaaS conversion copywriter, thinks great B2B content has a unique brand voice. " Successful B2B brands blur the lines between what happens on their social media, traditional/digital PR, and on-site/SEO content marketing efforts.

Copywriting 140

Copywriting PR SEO Content Marketing 140

Pam Didner

AUGUST 12, 2019

So, if messaging is done right, it provides strategic guidance and consistency to PR, external marketing communications, sales, and can even be used for internal sales and employee training. . PR persons have key points to use in writing their PR releases. Please bear in mind: Messaging is NOT copywriting. Conclusion.

Thought Leadership 72

Thought Leadership PR Copywriting Marketing 72

Sprout Social

AUGUST 29, 2022

When I started this a decade ago, I was a copywriter who taught myself SM strategy, but had very little design background. Not only is it bad PR, it’s also bad business sense. Adding video and graphic production to the list can quickly create an unsustainable workload. — Olivia (she/her) (@thedigitalyenta) July 28, 2021.

Affiliate Marketing 136

Affiliate Marketing Copywriting PR Price 136

Duct Tape Marketing

SEPTEMBER 29, 2014

According to press release experts, PR Web , 80 million of us read our news online every day and amongst those 80 million people are your community. Jamie Thomson is a freelance copywriter at Brand New Copy where he writes about small business and content marketing on his copywriting blog. Encourage Press Release Sharing.

Copywriting 77

Copywriting PR User-Generated Advertisers 77

Hubspot Marketing

JULY 27, 2018

Business Casual Copywriting could be easily turned into its own aesthetic, with its own voice and tone, and its own identity. If my business name was just ‘Joel Klettke Copywriting’ — well, I'm the be-all-end-all of that business. Business Casual Copywriting , Alberta. PR and Prose , Amsterdam.

Copywriting 144

Copywriting Price Non-Profit Management 144

Sprout Social

JUNE 24, 2019

SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients. Its tailor-made campaigns help its clients launch brands, disrupt industries and engage with the audiences that matter most. Idea Grove.

Non-Profit 91

Non-Profit PR Social Media Marketing Retail 91

Sprout Social

AUGUST 30, 2023

For example, at a previous company I worked for, the PR team held quarterly social media trainings for new employees. Here at Sprout, our social media team delivered a robust training for our content team on social copywriting best practices, enabling our writers to assist with post creation.

Branding 141

Branding Copywriting PR Promotion 141

Orbit Media Studios

MARCH 23, 2022

It is affected by PR and off-site SEO. It is affected by copywriting and on-page SEO. SEO copywriters like to add a lot of text, but if that text is dense, blocky paragraphs, they may be improving relevance while hurting user signals. Authority is the general trustworthiness of a website or webpage.

SEO 111

SEO Copywriting Analytics PR 111

Sprout Social

SEPTEMBER 18, 2023

The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Marketing Talent: Paid media marketing specialists, copywriters and graphic designers. Getting teams to collaborate and find synergies between different channels can save money.

Social Media Marketing 143

Social Media Marketing Marketing Marketers Influencer Marketing 143

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. The best social media managers are excellent copywriters and sparkling digital conversationalists who not only embody, but enhance, their brand’s voice on social.

Management 112

Management Copywriting Communications Social Media Marketing 112

Hubspot Marketing

OCTOBER 28, 2019

This stage is where copywriting , graphic design , and other creative processes come into play. When choosing your channel(s), it all boils down to what you’re trying to achieve through your integrated marketing campaign. There are 10 major marketing “channels” that you can use to distribute your campaign content. Direct marketing.

Marketing 144

Marketing Marketers Key Performance Indicator Traditional Marketing 144

Customers.ai

DECEMBER 12, 2023

Jasper AI particularly excels in copywriting and content strategy. PR & Media Tools PR and media tools are a must for managing and optimizing public relations efforts, media outreach, ensuring effective communication, positive media coverage, and driving brand visibility. Get 500 contacts for free !

eCommerce 108

eCommerce PR User-Generated Marketing 108

Sprout Social

SEPTEMBER 2, 2022

Influencer marketing is a powerful engagement tool for marketing and PR teams alike. Social Media Copywriting Masterclass (Skillshare). Influencer Marketing 101 (Influencer Marketing Hub). Level: Beginner – intermediate. Type: Course. Price (at the time of writing): $97. Level: Beginner. Type: Course.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

GrowPowerful

AUGUST 29, 2022

PR agencies, digital agencies, copywriters, designers and others that are hopping on the bandwagon and abusing the term, "Fractional CMO" so that they can charge more money. Who's to blame? Want to Learn More? Join Grow Powerful Tuesday, September 6th for the Livestream: BEWARE of Agencies advertising Fractional CMO services.

CMO 52

CMO Copywriting PR Advertisers 52

OnPassive Marketing

AUGUST 20, 2022

Artificial intelligence will have taken over some Copywriting jobs, and brands will rely on AI-powered software to create more engaging advertisements. In 2022, there will be many different types of brand marketing. There are several different types of brand marketing, each with its unique approach and goals.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Orbit Media Studios

MAY 24, 2023

Public Relations: Hiring a PR agency can help the organization gain media coverage and manage communications with various stakeholders. Use generative AI to do gap analysis on an existing page, checking the copywriting against the AI marketing persona we worked so hard on these last 10 minutes. The prompt is simple.

Non-Profit 134

Non-Profit Health Finance Social Media Marketing 134

Exposure Ninja

AUGUST 26, 2022

I’m not passing the original post through any copywriting software that’ll re-jumble the text and use synonyms to replace words from the original text either. Interest in AI copywriting software is at an all-time high — and for good reason. What Google is fearful of is an abuse of copywriting software. Yes , we do.

Copywriting 115

Copywriting SEO Education User-Generated 115