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Unlock the real value of genAI in martech

Martech

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. AI copy generation/writing.

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Top 5 Use Cases for AI Personalization in Marketing

Hubspot Marketing

Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. It cannot read your mind.

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How SEO can work with digital marketing teams

Search Engine Land

With its broad skill set encompassing research, copywriting, technical insights and digital PR, SEO professionals are uniquely positioned to bridge gaps between different marketing disciplines. This makes copywriting a valuable skill to share and train other teams on.

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How to Optimize for AI Mentions: 3 Simple Strategies

Orbit Media Studios

Does it include all of the details necessary to help guide the user toward your brand? by lowering classification confidence or making the brand less likely to appear in AI-generated answers). This is more like conversion copywriting, where your goal is to help visitors qualify or disqualify themselves. Digital ink is never dry.

PR
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A masterclass in nonprofit social media marketing: Expert ideas from GivingTuesday

Sprout Social

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. This is a free, albeit not guaranteed, way to boost support of your organization and impact.

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Jennifer Clark (Zoom) on Turning Content From Cost Center to Revenue Powerhouse

Animalz blog

As Jennifer says, “We’re really starting to get on the cusp of showing how [content] yields more than just storytelling … but also generating pipeline, influencing and creating actual revenue.” Whereas the integrated marketing team might have the goal of just lead generation that quarter. I’m Ty Magnin.

PR
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Reaching consumers in the age of AI: What you need to know about search and social media

Martech

This shows how PR and earned media shape consumer perceptions and drive purchasing decisions beyond the influence these links have on domain authority and rankings. From a demographic perspective, the trends are clear: reliance on GPT is growing in the younger generation. YouTube, on the other hand, stands out for its broad appeal.