Hubspot Marketing

JANUARY 7, 2024

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Develop four unique copywriting headline ideas related to our latest product launch. Generate a list of keywords for an SEO campaign related to our latest product launch. Re-write this Instagram post for Twitter.

Whitepaper 91

Whitepaper Gen Z Marketing Marketers 91

Martech

APRIL 28, 2023

Some of the tools marketers use for keyword research include Google Keyword Planner, Google Search Console, Semrush and Surfer SEO which integrate AI into the platform. Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Up to 44.5%

Whitepaper 123

Whitepaper Transform User-Generated Marketing 123

Neil Patel

AUGUST 30, 2021

It’s simple enough: with SEO for e-commerce. What Is SEO for E-Commerce? SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results. In other words, SEO for e-commerce concentrates on optimizing your site, which makes it easier to get leads and conversions. Backlink Data.

SEO 145

SEO User-Generated Retail Price 145

Marketing Insider Group

DECEMBER 4, 2019

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. Add Social Proof.

Whitepaper 121

Whitepaper Copywriting SEO Analytics 121

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter.

Whitepaper 79

Whitepaper Copywriting Transform User-Generated 79

Neil Patel

MARCH 15, 2021

Email marketing is still ranked as the most effective marketing channel , beating out social media, SEO, and affiliate marketing. You can also offer a checklist, ebook, white paper, or another downloadable asset. This is where a strong call to action comes into play, and copywriting is super important. Why is that?

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Rock Content

SEPTEMBER 9, 2023

Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. Integration and API Depending on tier level, WriterAccess comes complete with access to tools like Getty Images, Shutterstock, Copyscape, Surfer SEO, and more.

Price 86

Price Copywriting Analytics Communications 86

Adobe Experience Cloud Blog

JUNE 26, 2014

For example, a lead who has only downloaded an introductory-level whitepaper will delete your hardcore sales email, but they might latch onto an offer to receive automatic updates about more articles on the topic, or even a demo/webinar that will speak to similar pain points. Should both CMOs be receiving the same message?

Whitepaper 134

Whitepaper Copywriting Thought Leadership User-Generated 134

Unbounce

NOVEMBER 7, 2023

It’s easy to customize, well-optimized for SEO, and seamlessly integrates with hundreds of third-party tools and services. Landing pages strip away alllll the noise of a regular web page and focus on a single product, service, event, e-book, or white paper. SEO-friendly WordPress is inherently SEO-friendly.

Whitepaper 52

Whitepaper User-Generated SEO Promotion 52

Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. Some of the best ways to consolidate your content for SEO are to delete all the irrelevant, outdated and thin content and focus on a long-form copy that actually helps people solve a specific problem.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Unbounce

SEPTEMBER 19, 2023

Ask him what he’s up to at any given moment and you’ll get answers ranging from folding paper dragons (y’know, origami) to catching up on the latest cool tech, and finding other ways to channel his inner geek. So let’s talk about SEO. So I would love to have just like a ready-made SEO guide to go at all times.

Copywriting 93

Copywriting SEO Price User-Generated 93

Marketing Insider Group

AUGUST 12, 2020

As if to say, “If you build an SEO-optimized, user-friendly, intuitive website with killer content, audiences will simply float in. As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency.

Marketing Strategy 122

Marketing Strategy Content Marketing Gen Z Whitepaper 122

Unbounce

MAY 13, 2024

How to prioritize A/B testing ideas Building a culture of marketing experimentation SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Examples would be an ebook, whitepaper, or webinar registration. What can you A/B test beyond your landing pages?

Price 105

Price eCommerce User-Generated Copywriting 105

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? He posts on SMM and SEO frequently. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog. Why should you follow him?

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Placing it into an H1 lets the web crawlers know what your page is about.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Exposure Ninja

SEPTEMBER 18, 2023

Suppose you want to get recommendations on the best software to use to help you with your copywriting. If you type “software” into the Reddit search bar while in the r/copywriting subreddit, you can see where people have asked a similar question or where they have made recommendations. Example schedule from the Brighton SEO conference.

PR 52

PR Copywriting Marketing Marketers 52

Search Engine Land

FEBRUARY 24, 2023

91% said they prefer webinars over articles, whitepapers, and blog posts, according to a BrightTALK survey. Instead, choose a deeper topic like "financial planning for new parents" or "SEO and your site content." copywriting agency, ran weekly webinars exploring topics to help brands find their voice and express it well.

Pharmaceutical 99

Pharmaceutical Finance Whitepaper Promotion 99

Welcome Software

JANUARY 24, 2024

To keep things simple, create a content workflow for your primary categories of content including: Blogs Social media posts Video Podcasts Research (e-books, white papers) Influencer content Case studies Why do you want different templates? Most teams developed a defined content workflow for different content types.

Transform 40

Transform Whitepaper Management SEO 40

CXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. A copywriter looking to see how to write email subject lines for holiday campaigns will likely look at headings, searching for the most relevant information to their task.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

AWeber

AUGUST 22, 2023

How it helps Legendary copywriter David Ogilvy once said that when you write the headline, you spend 80% of your advertising dollar. Ahrefs is a suite of SEO tools designed for better research and insights. So if you’re serious about SEO, it’s a suite you need to be paying for. Run technical SEO audits to improve on-site SEO?

Price 82

Price User-Generated eBook SEO 82

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

Whitepapers. At some companies, marketers employ outside contracted copywriters to create entire pieces or assist the content marketer with creation. Blog posts, marketing collateral, whitepapers, etc. Help configure blogs in wordpress and create SEO optimization. And what should you have your content marketer working on?

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Dana Nicole

JANUARY 27, 2021

If SEO isn’t something you feel confident in, sign up for my free SEO training to get up to speed: A Successful Blog Needs a Successful Strategy. A consistent SEO plan can take anywhere from 6+ months before you start seeing results. You must have a healthy SEO strategy. Everyone should be blogging.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Rock Content

AUGUST 25, 2020

For this (and several other) reasons, companies are increasingly concerned with SEO (Search Engine Optimization) strategies and resources. Besides directing content to a buyer persona, a professional post needs to be properly optimized in terms of SEO. These unique pages are highly optimized and filled with copywriting techniques.

Transform 72

Transform User-Generated Whitepaper Law 72

Marketing Insider Group

JANUARY 24, 2013

I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Write case studies, eBooks, white papers, etc. Minneapolis – [link].

PR 111

PR Whitepaper CMO Marketing 111

Neil Patel

MARCH 28, 2023

Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. On the contrary, when it comes to digital marketing techniques and strategies, such as SEO and building profitable blogs, more people trust my recommendations since that’s my specialty. Your lead magnet can be anything you want it to be.

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Marketing Insider Group

AUGUST 17, 2020

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Expect similar pricing for white papers. For a copy editor in the US, the average salary is $44K.

Content Marketing 115

Content Marketing Whitepaper eBook Price 115

Duct Tape Marketing

FEBRUARY 16, 2016

Therefore, the most important way to reach out to potential buyers in the awareness stage is to be there when they are researching by having an online presence either by SEO, paid online ads or content marketing (and importantly Re-Targeting). ebooks or whitepapers) or tools (e.g. assessment tools).

eBook 47

eBook Whitepaper Education CRM 47

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Tiecas

JANUARY 17, 2024

Educational Content and Thought Leadership This could include blog posts, case studies, whitepapers, videos, infographics, or technical articles published in well-known industry portals and publications. However, it is not just a matter of finding low-cost freelance copywriters from one of the many services out there.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Pam Didner

APRIL 2, 2021

How Does Content Marketing Help SEO. White papers. Optimize for search (SEO): Leverage targeted keywords and search-driven topics to improve your organic ranking. How Does Content Marketing Help SEO. Content is the core of SEO. I am not here to discuss different magic and tricks to boost your SEO.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. HANDPICKED RELATED CONTENT: 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic. White papers.

Whitepaper 110

Whitepaper SEO Promotion Content Marketing 110

Content Marketing Institute

JANUARY 28, 2019

We’ve been watching as you content leaders, strategists, managers, writers, SEO specialists, and technologists have found the optimal ways to make content in marketing and communications a scalable, measured, and exciting approach. They are not just SEO-focused teams driving brand awareness. Increased demand to fill the sales pipeline.

Whitepaper 96

Whitepaper B2C Communications Marketing 96

Scoop.it!

MAY 24, 2022

With good intentions in mind, many bloggers, copywriters, and digital marketers unintentionally take a “quantity over quality” approach to their content strategy. If you don’t want to optimize your content blindly, you can use SEO tools like MarketMuse, Frase, and Clearscope. But this is a mistake.

Whitepaper 52

Whitepaper Copywriting Advertising Advertisers 52