Animalz blog

AUGUST 5, 2025

31:44) Kirti sees generative AI as both helpful and challenging. Microsoft Copilot (11:48): Generative-AI tool used for first-draft writing and research in enterprise content workflows. Adobe Firefly (41:54): Generative-image tool used by the team for creative prototypes and visual content experimentation.

Thought Leadership

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. Download now 11 smart ways to use AI in social media The AI conversation these days tends to focus on generative AI. As youll see in this post, AI works best when used as a tool to foster and support human creativity.

User-Generated

Animalz blog

JUNE 3, 2025

At the enterprise level, you need content, creative, product marketing, and demand generation working together. I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( Each team is key to moving the business forward.

Advertising

Neil Patel

JUNE 15, 2021

Visit nearly any site, and you’ll be greeted by an automatically generated message asking you what you’re searching for and how the bot can help. Here are our top three tips for successful chatbot copywriting: Sound conversational: Chatbots are not the time to flex your vocabulary. billion active users per month.

Whitepaper

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Content Creation.

Digital Marketing

Martech

APRIL 28, 2023

With the rapid adoption of generative AI, that evolution is happening in real time. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research. The biggest challenge with generative AI is that it lacks cultural context.

Whitepaper

Marketing Insider Group

AUGUST 12, 2020

As if to say, “If you build an SEO-optimized, user-friendly, intuitive website with killer content, audiences will simply float in. As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency.

Marketing Strategy

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. You can add the page length of the whitepaper you offer, mention a specific discount, or list the numerical impact or benefit of a particular resource you provide.

Whitepaper

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. Qloud is a social music service that allows users to share their musical identity and discover music from friends. Toby also co-founded Qloud.

Content Marketing

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). In the example below, its lead generation landing page features a singular call-to-action, “Tell Us About Your Project,” which is repeated three times throughout the page. Landing pages can be any length. But the benefits don’t stop there.

Whitepaper

Scoop.it!

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Consider hosting free webinars. Offer downloadable digital content.

Content Marketing

Litmus

JANUARY 4, 2019

In this 4-page whitepaper, email leaders get data on the adoption of interactive emails and the most popular interactivity, examples of interactive emails, and an explanation of the challenges. Get the whitepaper ?. is common in AI-generated SLs as the term generates opens,” says Flores. Learn about Interactivity.

Copywriting

Martech

MARCH 13, 2023

Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. We can leverage generative AI tools to level up the content creation process.

Whitepaper

CXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. Generally speaking, each playbook should have five main parts. Marketing strategy.

Marketing

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. The whitepaper and podcasts were a huge success. Talk to a customer!

Customer

Neil Patel

AUGUST 30, 2021

Commercial keyword users typically have more intent to purchase and are less likely to search for information about the product or service than just researching where to find it. Run a site audit to track what issues need to be fixed on your site that could be affecting user experience and organic traffic. Determining Keyword Intent.

SEO

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. Generating brand awareness. Use the same picture in different creatives across time, so users remember it and associate it with your brand. Question 40: Valerie is a copywriter for a large brand. Build a plan to post one video per day.

Thought Leadership

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Identifying Your Key User Personas Start by defining the different types of users who visit your website. Offer engineers whitepapers or downloadable CAD files.

Whitepaper

Hootsuite

MAY 23, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. These tools are like little idea-generating buddies. Then, type in the general, high-level topic you want to address and click Get ideas. That was the last tool joke. It’s seriously easy. We got you.

Price

Rock Content

AUGUST 25, 2020

Content personalization consists of using customer (or user) data to deliver publications, messages, and offers based on the interests, behavior, or maturity of the customer within the purchase journey. For example, what you see on Netflix or Amazon Prime is not the same as what other users see. How to measure your results?

Transform

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. In this article, we’re sharing 9 different agency-focused lead generation strategies you can experiment with, plus a few common mistakes to watch out for. Updated on October 15, 2024.

Marketing

CXL

MAY 27, 2022

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation works best with a plan.

Thought Leadership

Pam Didner

APRIL 2, 2021

Although there are many ways to classify content, here are the categories I use: Ownership: Original vs. 3rd party vs. User-generated content. User-generated content can also be content from your community members or followers. White papers. Content format: Text vs. Audio vs. Video. Infographics.

Content Marketing

Neil Patel

MARCH 28, 2023

It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. You can target your ads based on factors such as user location, age, gender, interest, relationship status, and education. Overall, it’s likely that you’ll convert more users into customers. Here’s how to do it. Placement #2.

User-Generated

AWeber

AUGUST 22, 2023

And only 7% more content marketers reported that their content marketing generated more leads than last year. Users on the free version won’t have priority access when demand is high. How it helps Legendary copywriter David Ogilvy once said that when you write the headline, you spend 80% of your advertising dollar.

Price

Unbounce

MAY 13, 2024

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Examples would be an ebook, whitepaper, or webinar registration.

Price

Sprout Social

APRIL 26, 2023

This lets you measure your social media ROI in terms of brand awareness, lead generation and hiring. At the same time, other brands may be focusing on social media marketing to generate leads. For example, here’s Apple promoting the Macbook through a targeted Twitter ad for iPhone users. Or maybe you outsourced status updates.

Analytics

Unbounce

SEPTEMBER 19, 2023

Ask him what he’s up to at any given moment and you’ll get answers ranging from folding paper dragons (y’know, origami) to catching up on the latest cool tech, and finding other ways to channel his inner geek. It seems that ChatGPT is losing users for the first time and I don’t think any of us expected that this early.

Copywriting

Litmus

AUGUST 7, 2020

Obviously, we get a lot of feedback from our customers and users about what they’d love to see us build for them. You could have a copywriter or marketer just grab some code from somewhere, pop it into Visual Editor. So Scott, maybe you can talk a little bit then about why we decided to work on Visual Editor for Litmus Builder?

Copywriting

Unbounce

NOVEMBER 7, 2023

Landing pages strip away alllll the noise of a regular web page and focus on a single product, service, event, e-book, or white paper. Any friction will annoy users, and they most likely won’t return. These extra details might convince someone to download your white paper rather than bounce from the page.

Whitepaper

Unbounce

SEPTEMBER 12, 2023

/ Lead generation 8 high-converting lead generation landing page examples to inspire yours By Hayley Mullen and Paul Park. TABLE OF CONTENTS What’s a lead generation landing page? Signed, a totally unbiased copywriter.) What is a lead generation landing page? Updated on September 13, 2023.

User-Generated

Rock Content

JULY 13, 2023

Buyer Persona Examples First, we would like to recommend you take advantage of the Buyer Persona Generator from Rock Content. If your ideal client is not a Facebook user, for example, there is no reason to allocate employees to produce content for this particular network. First of all, imagine a company that offers CRM software.

CRM

Unbounce

JULY 12, 2023

How you can improve your prompts to get better AI-generated results? She mentioned she’s creating a landing page , and she used a combination of Smart Copy and Chat GPT to create placeholder copy for the meantime until the Copywriter is available to get in there and write the actual final copy.

User-Generated

Unbounce

DECEMBER 18, 2024

Interest: Once potential customers are aware of your brand, the next step is to generate interest. Every change you make to your funnel and those customer touchpoints has the knock-on effect of enhancing the overall user experience (UX) for your customers. Theyre usually learning and self-educating at this point.

User-Generated

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Nike has become a way of life that has inspired generations. Take Demandbase for example. Why Content Marketing Is Important.

Marketing Strategy

Neil Patel

AUGUST 5, 2021

It boasts 293 million daily active users on average. On top of a huge user base, the engagement levels are off the charts. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. You don’t want users to watch your ad and move on.

Gen Z

Neil Patel

MARCH 15, 2021

Search Engine Journal uses a small form in their right side bar offering daily news — they also ask about what topics they user is interested, which helps them send more valuable content. You can also offer a checklist, ebook, white paper, or another downloadable asset. Follow Email Marketing Laws and Regulations.

Email Marketing