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The greatest hits: Repurposing your best content for social media

Sprout Social

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. Instead, users want to see shorter videos under a minute on X, along with static images, text-only posts, GIFs and memes.

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How to use landing page sales funnels to convert more visitors

Unbounce

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

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5 Ways to Convert Paid Ad Leads

Neil Patel

Visit nearly any site, and you’ll be greeted by an automatically generated message asking you what you’re searching for and how the bot can help. Here are our top three tips for successful chatbot copywriting: Sound conversational: Chatbots are not the time to flex your vocabulary. billion active users per month.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Content Creation.

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3 ways B2B marketers can use generative AI

Martech

With the rapid adoption of generative AI, that evolution is happening in real time. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research. The biggest challenge with generative AI is that it lacks cultural context.

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The Role of Social Media in a Rocking Content Marketing Strategy

Marketing Insider Group

As if to say, “If you build an SEO-optimized, user-friendly, intuitive website with killer content, audiences will simply float in. As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency.

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The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Adobe Experience Cloud Blog

AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. Qloud is a social music service that allows users to share their musical identity and discover music from friends. Toby also co-founded Qloud.