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17 Apps to Improve the B2B Customer Experience

Hubspot Marketing

Retaining existing customers and leveraging upselling and cross-selling are keeping companies growing — and marketing leaders are focused on reducing inefficiencies to support these goals. If apps are disconnected from one another and the CRM, companies lose valuable customer information. Looking forward to leveraging this technology!”

Customer 118
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The search marketer’s new imperative: Capturing first-party data

Search Engine Land

We recommend using this information to better inform automated customer targeting and suppression lists to be added to digital marketing and remarketing initiatives. Get the daily newsletter search marketers rely on. Search + CRM = better digital engagement. Search + CRM = better non-digital outreach.

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Continuously Learn and Adapt : The digital marketing landscape is always evolving.

CRM 107
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17 Apps to Improve the B2B Customer Experience

Hubspot Marketing

Retaining existing customers and leveraging upselling and cross-selling are keeping companies growing — and marketing leaders are focused on reducing inefficiencies to support these goals. If apps are disconnected from one another and the CRM, companies lose valuable customer information. Looking forward to leveraging this technology!”

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Are we “digital” yet? An algorithmic answer to a philosophical question

Chief Martec

Let’s make this concrete with an example around virtual events: If you take signups for a webinar, export them to CSV files, and manually import them into your CRM, that is not algorithmic. It most certainly does not earn you points towards being digitally transformed. What happens next with those signups? Not algorithmic.

Transform 106
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Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services

Adobe Experience Cloud Blog

In contrast, old firms are still sending generically targeted direct mail. Opportunity – Firms who take into account a customer’s online behavior and combine this with their CRM data will be able to target their communications more effectively. What’s your take on marketing trends in financial services?

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How to decide if you’re ready for an ABM solution

Martech

Most B2B businesses have some kind of account-based marketing strategy. Get the daily newsletter digital marketers rely on. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. But how are they tracking that?