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The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

Adobe Experience Cloud Blog

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Now you have two Anns in your CRM!

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6 key issues when deciding to consolidate or upgrade your martech stack

Martech

Data integration and management Data is the cornerstone of marketing automation. When evaluating new platforms, prioritize robust CRM integration and customer data platforms (CDPs). New platforms can offer seamless, intuitive CRM integrations, contrasting sharply with the cumbersome processes of legacy systems.

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Features drive marketers to replace martech, but cost is top of mind for new apps

Martech

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. The percentage of respondents replacing marketing automation platforms in the past year rose from 24% in the 2023 survey to 31% in 2024.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

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5 tips for marketers planning to evaluate B2B data vendors

Martech

Identify all the tools the solution will need to integrate with, particularly your CRM (like Salesforce , Microsoft Dynamics, HubSpot ), marketing automation platform (like Marketo , Oracle Eloqua, HubSpot, and Salesforce Account Engagement, formerly Pardot), data warehouse and any existing email or address verification tools.

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Does your organization really need a marketing automation platform?

Martech

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Then native CRM integration is a must-have.

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Does your organization need a marketing automation platform?

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Do your sales reps need real-time access to marketing data?