Marketing Insider Group

JUNE 17, 2025

AI in CRM and marketing isn’t new. When you’ve got both, your marketing doesn’t just get opened, it gets remembered. CRM Isn’t Just for Sales Anymore It used to be a glorified Rolodex for your sales team. CRM systems are the nucleus for your entire operation. You might see: CRM-integrated video messaging tools.

CRM 112

CRM Management Gen Z Marketers 112

Martech

DECEMBER 16, 2024

These insights completely reshaped Dropboxs marketing strategy. Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. The real job of marketing isn’t to generate clicks.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. What is CRM Reporting? What is CRM Analytics?

CRM 114

CRM Analytics Key Performance Indicator Transform 114

Hubspot Marketing

DECEMBER 16, 2024

That information would then be sent to a CRM and would be used for target email campaigns that turn me into a new consistent customer. AI automation allows this process to be completed in seconds, saving marketers time and money.

Marketing Strategy 116

Marketing Strategy Marketers Marketing Health 116

Martech

SEPTEMBER 4, 2024

A customer data platform (CDP) unifies customer data from various sources — think website interactions, CRM interactions and email engagement — in one platform. The post How to use ChatGPT to simulate martech tools and marketing strategy appeared first on MarTech. Spoiler alert: It can, and the results were eye-opening.

Marketing Strategy 122

Marketing Strategy Whitepaper Finance Transform 122

Martech

MAY 6, 2025

B2B marketers are under more pressure to deliver results and buyer expectations for online experiences keep rising. Heres the catch, though: if your CRM is cluttered with stale contacts, duplicate records and mismatched account info, all that data may be doing more harm than good. The post Is your CRM lying to you?

CRM 103

CRM Performance Marketing Marketing Strategy Product 103

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. For one of my B2B SaaS clients, instead of competing for the best CRM software, we developed material on how to integrate CRM with ERP for manufacturing. Think about it.

Marketing Strategy 110

Marketing Strategy Thought Leadership Marketers Marketing 110

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Salesforce, HubSpot).

Key Performance Indicator 116

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 116

Marketing Insider Group

AUGUST 26, 2024

You can use AI to predict customer behavior and trends, allowing for data-driven marketing strategies. AI Marketing Automation Basics On a basic level, AI marketing automation refers to using artificial intelligence technologies to automate and enhance marketing tasks.

CRM 123

CRM Transform Marketers Marketing 123

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. This software provides valuable data insights, helping businesses make informed, data-driven decisions, leading to optimized marketing strategies and better results.

Management 124

Management CRM Analytics Marketers 124

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Marketing Strategy 68

Marketing Strategy CRM Analytics Fashion 68

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. Quick Takeaways CRM platforms are designed with powerful capabilities that let organizations monitor and analyze customer data. What is Customer Relationship Management (CRM)?

CRM 71

CRM Transform Marketers Marketing 71

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. Automation within a CRM reduces manual work, saving time and minimizing errors.

CRM 66

CRM Management Analytics Communications 66

Martech

AUGUST 12, 2024

Here’s how a marketer can effectively integrate a CDP: 1. website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. This holistic view enables marketers to understand customer behavior and preferences better. Now it’s your turn to give MarTechBot a try.

Customer 118

Customer B2C CMO Customer Journey 118

Martech

JANUARY 27, 2025

Sales teams frequently criticize the quality of leads they receive, while marketers question sales ability to follow up effectively. At the heart of this frustration is a structural problem rooted in CRM systems. I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect. Processing.

CRM 120

CRM Communications Marketers Marketing 120

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Lynton Web

NOVEMBER 12, 2024

When your marketing team can't see sales data, your service team lacks customer context, and your executives struggle to measure ROI, it's time to unite your business systems. A properly implemented HubSpot CRM integration transforms these disconnected pieces into a robust, unified ecosystem that drives growth and efficiency.

CRM 52

CRM Transform Management CMO 52

Marketing Insider Group

JULY 9, 2025

While its name might stand for “constituent relationship management,” your CRM is actually your donor database for managing relationships with all stakeholders, including corporate partners. In this guide, we’ll explore five tips for how to use your CRM to build long-term, mutually beneficial corporate collaborations.

CRM 52

CRM Management Thought Leadership Communications 52

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. This hinders marketers’ ability to get the whole picture about their performance. This continuous feedback loop can significantly improve marketing strategies and performance.

Analytics 126

Analytics Transform Marketers Marketing 126

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. The Ads Data Hub is a centralized repository for all your marketing data, integrating information from: Your Google Ads account (including search, display, video and shopping campaigns).

CRM 94

CRM Transform Customer Acquisition Advertising 94

Marketing Insider Group

JULY 30, 2024

With zero-party data, brands can tailor their marketing efforts to individual customer needs. Managing your data requires robust systems like CRM platforms to organize and analyze the information. You can use this data to tailor marketing efforts and improve customer experiences.

Transform 125

Transform CRM Communications Management 125

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. website forms and in-app surveys) and its use in customer activation (e.g.,

CMO 123

CMO CRM Communications Marketing Strategy 123

Martech

JULY 25, 2024

In many B2B marketing teams, everything from advertising campaigns to email lists, social media content, lead generation and sales tasking is fundamentally targeted to the key decision maker: usually the person in the C-suite signing off on the new relationship. Are these contacts in your CRM system? Here are a few examples.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. As Dan Oshinsky from Inbox Collective shares, “I would love to see more organizations build newsletters into their overall strategy because it is such a powerful relationship-building tool.

Management 99

Management Marketers Marketing CRM 99

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Rather than trying to maintain a presence on every platform, focus on 2-3 channels where your target audience is most active.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Martech

AUGUST 7, 2024

Vague goals and no measurable targets can ruin any marketing strategy, making it nearly impossible to be data-driven. Many leading brands implement a marketing-focused customer data platform (CDP) with seamless data integration from various sources, such as CRM systems, social media analytics and email marketing tools.

Key Performance Indicator 128

Key Performance Indicator Analytics CRM Retail 128

Martech

JULY 29, 2024

Volume of digital assets: If your brand produces a large number of digital assets (like product images, videos, and marketing materials), a DAM is essential for efficient organization and retrieval. Marketing automation tools: These help automate marketing tasks such as email campaigns, social media posting, and lead nurturing.

Management 121

Management eCommerce CRM User-Generated 121

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Apple is expected to release iOS 18 publicly this year, and it includes significant changes to Apple Mail.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Martech

NOVEMBER 4, 2024

Your experience can help you take on roles that shape marketing strategies and drive innovation. Diverse opportunities: The martech field encompasses a wide range of areas, including automation, customer relationship management (CRM), data management platforms, and more.

Marketing Automation Platform 117

Marketing Automation Platform CMO Analytics Digital Marketing 117

Martech

AUGUST 8, 2024

Dig deeper: Navigating the future of marketing with data Integrate data for a unified view With this greater understanding, start building a robust data ecosystem. Dig deeper: Why your marketing strategy should still be cookie-less despite Google’s shift Email: Business email address Sign me up! Processing.

Transform 128

Transform Analytics eCommerce User-Generated 128

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. Marketers know something valuable lies in those signals, but often the sheer volume of noise drowns out clarity. Its about making the right decisions with the data we already have.

Transform 105

Transform CRM Analytics eCommerce 105

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals.

Influencer Marketing 110

Influencer Marketing Affiliate Marketing CRM Marketers 110

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. Our CRM offers automation and data enrichment tools to make this easier.” Define your marketing budget.

Marketing Plan 133

Marketing Plan Key Performance Indicator Marketers Marketing 133

Hubspot Marketing

JULY 25, 2024

Hyper-personalized videos that cater to customers’ accessibility needs, languages, and preferences are essential for successful marketing campaigns. During the episode, we highlighted how AI tools can use customer data from your CRM platform — like call logs, support tickets, and emails — to craft personalized video scripts.

Transform 134

Transform Logistics CMO Marketers 134

Marketing Insider Group

JULY 29, 2024

Accurate donor data allows your nonprofit to develop a smart donor segmentation strategy. According to Bloomerang’s nonprofit CRM guide , you can use your CRM to store data in donor profiles. This allows you to avoid major content overhauls, which can be costly and time-consuming. Create smart donor segments.

Digital Marketing 74

Digital Marketing CRM Marketers Marketing 74