Lynton Web

MAY 8, 2025

This granular understanding helps you craft targeted campaigns that address specific motivations rather than generic promotions that fail to connect deeply with anyone. Digital Ecosystem: Building Your Online Marketing Foundation Today's recreation centers need a sophisticated digital presence that works seamlessly across multiple platforms.

Marketing Strategy

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. Marketers know something valuable lies in those signals, but often the sheer volume of noise drowns out clarity. Its about making the right decisions with the data we already have.

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Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA). What does that look like in action?

Email Marketing

Marketing Insider Group

JULY 30, 2024

With zero-party data, brands can tailor their marketing efforts to individual customer needs. Managing your data requires robust systems like CRM platforms to organize and analyze the information. You can use this data to tailor marketing efforts and improve customer experiences.

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Lynton Web

NOVEMBER 12, 2024

When your marketing team can't see sales data, your service team lacks customer context, and your executives struggle to measure ROI, it's time to unite your business systems. A properly implemented HubSpot CRM integration transforms these disconnected pieces into a robust, unified ecosystem that drives growth and efficiency.

CRM

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

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Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. This tip might seem self-explanatory.

Direct Mail

Hubspot Marketing

NOVEMBER 25, 2024

Those traditional marketing emails are important to your overall marketing strategy, but today we’re talking about an entirely different beast. I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA.

Promotion

Marketing Insider Group

JULY 29, 2024

Accurate donor data allows your nonprofit to develop a smart donor segmentation strategy. According to Bloomerang’s nonprofit CRM guide , you can use your CRM to store data in donor profiles. For example, let’s say you want to craft an email marketing campaign to promote an upcoming peer-to-peer fundraising opportunity.

Digital Marketing

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Sustainability Businesses and consumers are now more aligned with sustainable practices and socially conscious choices while charting an advertising or marketing strategy.

CRM

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams.

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Hootsuite

NOVEMBER 4, 2024

Then, you analyze that data for insights to guide your social marketing strategy. If you’ve connected your social media to your CRM , that’s another data resource! What is social media audience analysis? Social media audience analysis starts with collecting audience data.

Analytics

Hubspot Marketing

JUNE 30, 2025

Conduct analysis to determine the effectiveness of each marketing campaign, and report key findings to stakeholders. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. An understanding of digital marketing tools and tactics. Research and analytical skills.

Management

Litmus

OCTOBER 31, 2024

In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy. CDM vs. CRM Let’s take a quick aside to have a vocabulary lesson on one of marketing’s many acronyms. We’ve been playing checkers for too long and not enough chess.

CRM

Hubspot Marketing

MAY 8, 2025

Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Align your marketing objectives with your social media advertising strategy to help you plan your budget.

Advertising

Martech

SEPTEMBER 18, 2024

Let’s explore what micro-moments are, why they matter for your marketing strategy and how to capture them effectively. Make micro-moments a core part of your marketing strategy to capture intent and guide customers smoothly to the next step. Tailor your content and promotions to these insights.

Customer

Use Insider

JANUARY 23, 2025

Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts. A SMS marketing strategy ensures that your messages are serving your business goals, while also being based on your customers needs, interests, and preferences. What is an SMS marketing strategy ?

Marketing Strategy

Sprout Social

JULY 23, 2025

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget.

Affiliate Marketing

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. ” Understanding these groups lets you create marketing campaigns that speak to each segment’s needs and boost conversions. Again, go back to your CRM data.

Health

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Sustainability Businesses and consumers are now more aligned with sustainable practices and socially conscious choices while charting an advertising or marketing strategy.

CRM

Neil Patel

JULY 20, 2025

If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services. Pricing: The AI-powered generators are completely free to access.

User-Generated

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Email touchpoints: Which product is right for me?

B2C

Marketing Insider Group

APRIL 8, 2025

You havent established a touchpoint with them yet and dont have their email addresses stored in your CRM, but they follow your nonprofit on social media. How do you get them to sign up? Copying and pasting the same content across multiple platforms can lead to disengagement and demonstrate a sense of laziness to your donors.

CRM

Marketing Insider Group

APRIL 15, 2025

Webinar or Downloadable Content Promotions: Provide valuable insights in exchange for contact information. Image source Optimizing Full-Funnel Paid Media for Maximum Impact A successful full-funnel marketing strategy isnt static. How can I measure the success of a full-funnel marketing strategy?

Advertising

SocialPilot

JANUARY 27, 2025

Facebook : Though less popular for B2B, it can be effective if you want to build a community or promote your events. Balance your posts between promotional, educational, and conversational content. HubSpot (Marketing Automation and CRM] Best for: Enterprises, Organizations, and brands of all sizes Rating: 4.1/5

Thought Leadership

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push?

PR

Customers.ai

DECEMBER 20, 2024

How to Implement Reactive and Proactive Relationship Marketing Balancing reactive and proactive relationship marketing strategies isnt as complicated as it sounds. How does relationship marketing differ from traditional marketing? What role does technology play in relationship marketing?

eCommerce

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Email marketing is a vital component of any digital marketing strategy, crucial for generating revenue and driving conversions.

Email Marketing

Sachs Marketing Group

APRIL 7, 2025

Marketing automation has long been a cornerstone of modern digital marketing strategy. It enables marketers to streamline repetitive tasks, nurture leads, and improve campaign efficiency. However, the integration of artificial intelligence (AI) into marketing automation is completely redefining what is possible.

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Customers.ai

DECEMBER 4, 2024

Ecommerce marketers focused on improving user engagement and retention. Pro tip: Use Amplitude’s cohort comparison to test how different audience groups react to promotions or product launches. Top Picks: Customers.ai : Excellent for integrating with a wide range of marketing tools. Who is it perfect for?

eCommerce

Customers.ai

DECEMBER 30, 2024

Here are the three main reasons website demographic tools are necessary for marketers: 1. Smarter Marketing Strategies When you know your audience, you stop wasting time and money guessing what they want. Integration with Your Marketing Stack Your tools should play nice together. Rating: (4.4/5) Rating: (4.8/5)

Price

Vertical Response

FEBRUARY 15, 2025

Both email and SMS marketing have distinct advantages, and when combined, they create a powerful synergy: Higher Engagement Rates: SMS boasts an open rate of over 90%, while emails provide detailed information and visual appeal. Optimize Timing for Maximum Impact Timing is crucial when sending marketing messages.

Email Marketing

Sprout Social

MAY 7, 2025

How UK brands are using WhatsApp in their marketing strategies Brands use WhatsApp marketing to support and market to customers in several ways. Here are some successful WhatsApp marketing strategies businesses in the UK are using. When using WhatsApp for business, also apply for a verification badge.

Gen Z

Martech

JULY 2, 2025

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. For our purposes here, there’s no need to differentiate between an NPS (Net Promoter Score), five-point rating or similar customer experience metrics.

Customer

SocialPilot

JUNE 18, 2025

See how they promote their products and redirect their YouTube audience to their website and product pages. However, social media thrives on long-term marketing strategy and relationship-building, not quick fixes. Without consistent engagement and strategy, progress feels stagnant.

Real Estate

Vertical Response

MARCH 1, 2025

Tracking key metrics such as open rates and click-through rates is crucial for optimizing email marketing strategies and ensuring campaign success. The Power of Birthday and Anniversary Emails Email marketing is a powerful tool for businesses aiming to engage their audience and boost sales.

Customer loyalty

Lynton Web

MARCH 28, 2025

While OpenTable is one of the more common reservation platforms, restaurant groups with larger audiences are seeing success by integrating alternative systems like Resy and TripleSeat into their marketing strategies. Targeted promotions for guests who frequently share their dining experiences online.

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