Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. What is CRM Reporting? What is CRM Analytics?

CRM 113

CRM Analytics Key Performance Indicator Transform 113

Martech

MAY 7, 2025

The shift from pixel-based tracking to server-to-server connections is transforming acquisition strategies, creating a feedback loop where post-conversion insights directly inform pre-acquisition targeting. Below are five key drivers to unlock full-funnel success through CRM and CDP data.

CRM 78

CRM Customer Acquisition Transform User-Generated 78

Lynton Web

APRIL 16, 2025

Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members. Integration transforms these transactions into actionable insights that drive deeper engagement.

Transform 59

Transform Communications Customer Journey Health 59

Marketing Insider Group

FEBRUARY 5, 2025

Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. What is CRM Workflow Automation?

CRM 67

CRM Transform Customer Journey Communications 67

Martech

NOVEMBER 7, 2024

They reminded us that it’s all about the account and transformed that insight from a concept into a craft. The promise here is simple: use a combination of intent data (such as keyword searches, third-party signals and industry-specific trends), CRM data and website visitation behavior to prioritize accounts most likely to convert.

Transform 131

Transform CRM Analytics Management 131

Lynton Web

FEBRUARY 7, 2025

However, manufacturers who embrace comprehensive data integration and sales automation are witnessing remarkable transformations in their operations. The strategic implementation of HubSpot as a centralized platform, integrated with existing manufacturing systems, fundamentally transforms this operational landscape.

Transform 52

Transform Manufacturing Copywriting CRM 52

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Salesforce: Known for its robust CRM capabilities and AI-powered Einstein 1 features. It also optimizes marketing workflows and automates customer services.

CRM 121

CRM Transform Marketing Marketers 121

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Transform 105

Transform CRM Analytics eCommerce 105

Hubspot Marketing

JULY 9, 2025

It‘s a lot, and traditional CRMs often don’t cut it for the unique challenges staffing professionals face daily. That's where specialized CRM software comes in. Something that might surprise you is that staffing agencies using integrated CRM systems can process way more leads and see much higher conversion rates.

CRM 68

CRM Transform Price User-Generated 68

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams.

Transform 65

Transform CRM Customer Analytics 65

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

CRM 57

CRM Management SEO Transform 57

Hubspot Marketing

JULY 10, 2025

Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth. Table of Contents What is a CRM for ecommerce?

eCommerce 91

eCommerce CRM Transform Retail 91

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. In this article, we share what you need to know about CRM and marketing automation integration, key features, and proven implementation strategies for building lasting customer relationships.

CRM 70

CRM Transform Marketing Marketers 70

Hubspot Marketing

JULY 14, 2025

A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth. This comprehensive comparison examines the top CRM solutions for retail businesses, including detailed feature breakdowns, pricing analysis, and implementation guidance.

Retail 107

Retail CRM Price Customer Journey 107

Martech

OCTOBER 22, 2024

During the pandemic years, many more were compelled into digital transformation. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. The new offering is available immediately but only to customers in the United States. Why we care. A closer look.

eCommerce 120

eCommerce Transform CRM Price 120

Martech

APRIL 9, 2025

Beyond single-step tasks: The potential of full-process orchestration While many AI applications today focus on single-step tasks, the real transformation lies in full-process orchestration, which AI agents (in the future) will manage autonomously. Human insight and ingenuity still matter most in these areas. Company research.

Transform 130

Transform Marketing Marketers Copywriting 130

Hubspot Marketing

JULY 8, 2025

Without the right CRM, you risk losing potential members, struggling with retention, and missing growth opportunities. This guide compares the top CRM solutions for fitness brands, featuring pricing breakdowns, key features, and implementation guidance. Table of Contents What is a CRM for fitness businesses?

CRM 109

CRM Transform Price Communications 109

Martech

MARCH 4, 2025

Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. This shift has transformed marketing from a reactive support function into a proactive business driver.

Transform 126

Transform CRM Analytics User-Generated 126

Martech

AUGUST 8, 2024

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed.

Transform 128

Transform Analytics eCommerce User-Generated 128

Martech

OCTOBER 24, 2024

How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. AI tools assist in identifying customer needs, generating personalized sales messages, taking meeting notes, automating prospecting, gamifying team training and analyzing CRM data. Isolated genAI solutions (indie tools).

Copywriting 128

Copywriting Transform User-Generated PR 128

Hubspot Marketing

JULY 16, 2025

billion social media users worldwide , social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue. We'll explore comparison tables, implementation guides, and frequently asked questions to help you choose the perfect CRM for your social media business.

CRM 108

CRM Price Analytics Transform 108

Marketing Insider Group

FEBRUARY 10, 2025

Customer Relationship Management (CRM) systems automate part of the relationship-building process so businesses can build strong customer connections. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond.

CRM 94

CRM Customer Transform Customer loyalty 94

Hubspot Marketing

JULY 10, 2025

A specialized CRM system helps consulting firms organize client data, automate follow-ups, track project progress, and deliver personalized experiences that win and retain high-value clients. Consulting firms using CRM software report 45% more qualified leads and significantly improved client retention rates.

CRM 88

CRM Transform Price Thought Leadership 88

Search Engine Land

SEPTEMBER 26, 2024

A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud. Your CRM system. Data ingestion Advertisers upload their first-party data to ADH, including customer interactions, website analytics and CRM information. Your Google Analytics account. This data is matched with Google’s ad data (e.g.,

CRM 94

CRM Transform Customer Acquisition Advertising 94

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Dig deeper: 5 secrets to cross-functional collaboration in marketing Step 4: Pilot quick wins to demonstrate value Martech transformations don’t have to be overwhelming.

Transform 128

Transform CMO Analytics CRM 128

Martech

DECEMBER 16, 2024

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. However, when performance reviews hinge on how many contacts were added to the CRM, quantity is prioritized over quality.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

MARCH 24, 2025

Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI? Seamless integration Can it easily sync with your CRM, ecommerce platform and other marketing tools? Download the full report now and discover how AI can transform your email marketing strategy in 2025.

Email Marketing 115

Email Marketing Transform User-Generated eCommerce 115

Martech

AUGUST 7, 2024

However, it’s potentially transformational for those who invest in a forward path. Think about the tools you use every day in marketing and sales — your CRM system, marketing automation platform or sales enablement tools. This self-assessment is crucial in determining whether these embedded options truly drive transformative results.

Transform 128

Transform Marketing Marketers Marketing Automation Platform 128

Search Engine Land

JULY 25, 2024

In some companies, this step is completed with exhaustive research, business intelligence data and financial information backed up end-to-end through CRM or other platforms. Transformation The last phase of START planning is transformation.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. How it helps you While still in its infancy, this powerful update brings AI directly into live conversations, transforming the calling workflow. How it helps you This standardization simplifies CRM object management and supports future enhancements for merge options.

CRM 119

CRM Transform User-Generated Management 119

illumin

AUGUST 15, 2024

One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. Reduce the time needed to build customer audiences and transform your campaign. You can use this audience to increase reach or to suppress a list of unlikely voters.

Advertising 105

Advertising Advertisers Transform CRM 105

Lynton Web

NOVEMBER 12, 2024

A properly implemented HubSpot CRM integration transforms these disconnected pieces into a robust, unified ecosystem that drives growth and efficiency. This blog will walk you through essential practices for optimizing your HubSpot CRM integration , from technical implementation strategies to organizational adoption.

CRM 52

CRM Transform Management CMO 52

Marketing Insider Group

JULY 30, 2024

Managing your data requires robust systems like CRM platforms to organize and analyze the information. Advantages of Zero-Party Data Zero-party data offers numerous benefits that can transform how brands connect with their customers, ensuring more precise, trusted, and personalized interactions.

Transform 124

Transform CRM Communications Management 124

Martech

AUGUST 8, 2024

This targeted approach enhances efficiency, reduces costs and improves overall outcomes, demonstrating the principle’s transformative potential in strategic decision-making. Look for tools that: Drive multiple KPIs : For example, a CRM that improves lead quality, shortens sales cycles and boosts customer retention.

Key Performance Indicator 124

Key Performance Indicator Transform User-Generated CMO 124

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform.

Analytics 125

Analytics Transform Marketing Marketers 125

Martech

AUGUST 21, 2024

Company technology Customer technology Purpose: Digital Transformation 1.0 Purpose: Digital Transformation 2.0 Non-customer-facing departments rely on company technology, which helped streamline operations during the first wave of digital transformation. Companies use more software. Companies become software.

Customer 113

Customer Transform Logistics Finance 113