Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Hubspot Marketing

DECEMBER 23, 2024

One of the best comments on this topic came from marketing expert Jessica Apotheker in one of her TED Talks. Apotheker notes that, in the past 15 years, marketing has evolved from a set of general skills to more specialized skill sets. That includes digital marketing or marketing technology.

Transform 119

Transform User-Generated Marketing Marketers 119

Hootsuite

NOVEMBER 7, 2024

rather than using CPM awareness marketing campaigns. Brand loyalty increases your lifetime customer value. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. They share their love for your product with others.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Hubspot Marketing

NOVEMBER 14, 2024

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. So long as it’s highly targeted, personalized, and time-bound, you could make a case to include physical and digital marketing tactics.

Direct Mail 130

Direct Mail Marketing Marketers Email Marketing 130

Martech

SEPTEMBER 18, 2024

Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. And it is not just traditional ad spending. This surge signals a dramatic disruption in the commercial media landscape.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75

Power Digital Marketing

JUNE 3, 2025

A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X.

Marketing Strategy 52

Marketing Strategy Gen Z Entertainment Millennials 52

Neil Patel

JUNE 27, 2025

Kick off each digital marketing campaign with five creative variants: Three image concepts Two short videos A few headline swaps You’re building a matrix to find the best hook, message, and format combo. Meta’s AI tests and optimizes where your digital marketing dollars perform best. Once you’ve got data, dig in.

Price 79

Price eCommerce Advertisers Advertising 79

Vertical Response

JANUARY 31, 2025

Implementing strategies such as personalization, automation, and A/B testing can significantly enhance email marketing performance and profitability. Understanding Email Marketing ROI When it comes to digital marketing, businesses often face the challenge of quantifying the exact impact of their email campaigns.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Hubspot Marketing

FEBRUARY 17, 2025

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work.

Transform 107

Transform Customer Acquisition SEO Retail 107

Martech

JUNE 10, 2025

And in industries with already sky-high customer acquisition costs , this could mean major marketing loss. GEO: The key to brand trust and discovery The old rules no longer apply when the digital marketing field has changed. Dig deeper: GenAI is already telling your brand’s story — are you guiding it?

Transform 87

Transform Customer Acquisition Finance User-Generated 87

Power Digital Marketing

JUNE 3, 2025

Marketing Qualified Leads (MQLs) vs. Sales Qualified Leads (SQLs) : Identify the quality of leads moving through the funnel. Customer Acquisition Cost (CAC) : Measure the total cost to acquire a new B2B client. The post 8 B2B Lead Generation Strategies for Success appeared first on Power Digital Marketing.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Hubspot Marketing

MARCH 5, 2025

The clue is in the name, but marketing analytics is not the same as business analytics. However, business goals and performance should be considered when measuring marketing. B2B Marketing Data to Collect The best and worst thing about digital marketing analytics is that you can track everything, which can be overwhelming.

Analytics 69

Analytics Customer Acquisition CRM Marketing 69

SMA Marketing

MAY 15, 2025

AI Summary: This article helps marketing leaders track what matters most by outlining the 20 most important KPIs for campaign performance. Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score.

Customer Acquisition 52

Customer Acquisition User-Generated Marketing Marketers 52

Martech

JUNE 25, 2025

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. Demand metrics to watch: Track lead conversion rates, customer acquisition costs (CAC) and pipeline velocity to measure how efficiently you drive growth. It’s a tricky balance.

Branding 75

Branding eBook Key Performance Indicator Transform 75

Power Digital Marketing

APRIL 10, 2025

These numbers highlight a crucial truth: ABM isnt just a marketing trendits a proven growth driver. At Power Digital Marketing, weve seen it allcompanies overwhelmed by the flood of ABM tools, stuck on misaligned strategies, or misled by the idea that ABM campaigns are just personalized ads. The truth?

Whitepaper 40

Whitepaper Marketing Marketers Digital Marketing 40

Exposure Ninja

APRIL 22, 2025

For marketing directors under pressure to demonstrate efficient growth, landing page optimisation offers one of the highest leverage activities available. In 2025’s increasingly competitive digital landscape, companies that master these principles will enjoy a sustainable advantage in customer acquisition efficiency.

Customer Acquisition 52

Customer Acquisition SEO Price Communications 52

Lynton Web

NOVEMBER 26, 2024

Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance.

Transform 52

Transform Customer Acquisition Marketing Marketers 52

Hubspot Marketing

OCTOBER 14, 2024

Markets change, customer needs evolve, and you must revisit your marketing mix regularly to stay ahead. For “Promotion,” I’m going to zero in on digital marketing channels like social media ads and email campaigns, knowing that’s where my tech-savvy audience hangs out.

Marketing 121

Marketing Marketers Price User-Generated 121

Backlinko

DECEMBER 23, 2024

Keeps Marketing Costs Low Unlike paid ads, clicks on organic search results are free. This is why SEO is one of the most affordable and accessible digital marketing tactics available. Your manufacturing business might very well use both paid and organic marketing channelsand to great effect.

Manufacturing 101

Manufacturing SEO Key Performance Indicator Customer Acquisition 101

Duct Tape Marketing

AUGUST 22, 2024

By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. Now, this offer is limited to new active campaign customers only.

CMO 84

CMO Customer Journey Transform User-Generated 84

Neil Patel

MAY 30, 2025

But successful manufacturing companies also invest in compelling visual and video marketing content. Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? Manufacturing marketing is the process of promoting manufacturing products or services to other businesses.

Manufacturing 71

Manufacturing B2C Thought Leadership Marketing 71

Businesses Grow

JANUARY 27, 2025

A simple thought exercise: If you’re in a hotly-competitive field (like SEO or digital marketing) and one company has gated content and the other gives their best content away for free, which one will have a more positive brand view? By abusing me in this way, the company ruined its brand.

Neuromarketing 66

Neuromarketing Marketing Marketers Customer Journey 66

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The inaugural Marketing Vitality Index found 86% of CMOs said a lack of resources or capabilities was holding their teams back.

CMO 73

CMO Customer Acquisition Marketing Mix Digital Marketing 73

Hubspot Marketing

JUNE 18, 2025

This midstream adjustment improved referral signups by 45% and kicked off a cycle of sustained growth while lowering customer acquisition costs. User Feedback Loops I often find that many marketing teams (and leadership) are so eager to talk about themselves that they forget to listen back.

User-Generated 113

User-Generated Direct Mail Marketing Marketers 113

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Welcome Software

AUGUST 15, 2024

The importance of transparent communication Half the battle in product-marketing alignment is simply understanding what makes your marketing team tick. So, what keeps your average marketer up at night? via GIPHY Customer acquisition and retention: They're not just after new customers.

Communications 40

Communications Management Product Marketing 40

Digital Marketer

NOVEMBER 20, 2024

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. What’s the Most Important Trend You Believe Will Define Digital Marketing in 2025, and How Can Businesses Start Preparing Now? Join the Elite Marketing Program today and start building your strategy for sustainable growth.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. Your goal should be to put together a system that acquires customers almost on autopilot. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers.

Customer Acquisition 145

Customer Acquisition Customer Advertisers Advertising 145

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer Acquisition 145

Customer Acquisition Customer CRM Customer loyalty 145

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.

Customer Acquisition 132

Customer Acquisition Affiliate Marketing Customer Thought Leadership 132

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ). Google ads).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Calvyn Lee Blog

JANUARY 18, 2022

Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment. I will add this course into my list of free digital marketing course. What is Digital Marketing Professional Certificate (DMPC)? Drip marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness.

Digital Marketing 137

Digital Marketing Customer Acquisition Marketing Marketers 137

Rock Content

JANUARY 20, 2021

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very important number to know by heart. How to calculate CAC?

Customer Acquisition 83

Customer Acquisition Customer Inbound Marketing CRM 83

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. How about CMS or COS?

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Rock Content

MAY 11, 2024

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very significant number to know by heart. How to Calculate CAC?

Customer Acquisition 52

Customer Acquisition Customer CRM Key Performance Indicator 52